Industry News
Articles and announcements about the broadcast industry.

4/17/2018
Hulu this week announced that it would become the presenting sponsor of the Stanley Cup playoffs and final.
4/17/2018
Escalating TV production—for premium TV entertainment in particular—will not slow down.
4/17/2018
For the first time, more people are employed in the local TV news business than at the nation's newspapers.
4/17/2018
The National Basketball Association scored its most watched season in four years— combined viewership over the NBA’s four TV outlets was up 8%.
4/17/2018
The NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced a total of $2.475 million in Project Innovation grants for 62 nonprofits located across the country.
4/16/2018
The KSL-Real Salt Lake deal marks the first time a professional American sports team has partnered with a local broadcast station on a local-only OTT deal.
4/16/2018
TV remains as one of the top drivers for the advertising industry. Nothing sells like sight, sound and motion, and TV is unrivaled in reaching more people faster, with more impact, cost-effectively.
4/13/2018
TV stations have strong brand awareness in local markets. This is a big plus when it comes to extending that brand into the digital space.
4/13/2018
During a panel session on automated selling at the NAB Show, Shereta Williams, president of Videa, noted that while there are money challenges still standing in the way of fully automating spot transactions— the pay-off for broadcasters is potentially big.
4/13/2018
The majority (74%) of local businesses are using digital and traditional media together. Of the remaining advertisers, 22% are purchasing only traditional media, while just 3% percent purchase only digital.
4/13/2018
According to a study by Forrester, acquired by Retail Dive and reported by Daphne Howland, last year just over half of retail sales in the categories (online sales plus digital-influenced offline sales), were impacted by a digital interaction.
4/13/2018
Omnicom Media Group has published a series of briefs on what they call “the unreachables,”—the digital-first millennials.
4/12/2018
Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet Inc. properties, according to a report.
4/12/2018
Connekt and Verance have partnered up with a top ATSC 3.0 Next Gen TV platform company to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard.
4/12/2018
National TV viewing of sports programming is up 1% year-to-date—but down 5% when excluding NBC’s Winter Olympics in February.
4/11/2018
Twitter has joined Facebook in supporting a proposed bill that would subject large web platforms to some of the same rules for political ads as TV broadcasters.
4/11/2018
Millennial TV viewers, whether Latino, African-American, Asian, Native American or other backgrounds, are open to watching more TV that caters to their culture and aspirations.
4/11/2018
The advertising ecosystem revolves around the consumer—so much so that advertisers have shifted campaigns from an audience-based approach to a people-based one.
4/11/2018
According to new data from Leichtman Research Group about 12% of consumers 18 to 34 years old, a group that accounts for 53% of U.S. adults subscribe to an internet-delivered pay TV service.
4/11/2018
Local political advertising is poised to boost advertising spend on OTT video environments, according to a case study released by the video advertising platform SpotX and demand-side advertising platform ZypMedia.
«« First |1 2 3 4 5 ... 95 96 97 98 99 100 101 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp