Industry News
Articles and announcements about the broadcast industry.

10/17/2018
Marketers who are suing Facebook over allegations of inflated video metrics say the company's errors were worse than it previously acknowledged.
10/16/2018
On behalf of TV broadcasters, Harry A. Jessell has written the assistant attorney general for antitrust, telling him to back off on his investigation of station groups that suggests they may be guilty of price fixing.
10/16/2018
While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies.
10/16/2018
ComScore today announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
10/16/2018
Abernethy is still talking about broadcasting, but with far more authority than he did four decades ago. He is CEO of Fox Television Stations, by some measures the largest TV group in the country with 28 stations in 17 markets and a growing footprint that currently covers two-fifths of U.S. TV homes.
10/15/2018
TV advertisements for drugs made by major U.S. companies will soon direct patients to information about the potential price of medicines, a pharmaceutical industry lobbying group said here on Monday.
10/15/2018
The feds are getting ready to come knocking. On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA’s outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices.
10/15/2018
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content.
10/15/2018
Standard Media Index (SMI), a media pricing data company, plans on becoming even more accurate thanks to a new agreement with Nielsen.
10/15/2018
When 21st Century Fox closes on its sale of most of its Hollywood, cable entertainment and international assets to Disney early next year, it will be reduced basically to Fox News Channel and the Fox broadcast network.
10/15/2018
Advertising analytics company iSpot.TV said that when it comes to grabbing viewer attention, shorter commercials are better.
10/15/2018
In a new report looking at YouTube, the Video Advertising Bureau, representing traditional television, calls advertising on Google’ video platform “Risky Business” in terms of accurate measurement and brand safety.
10/15/2018
“Should we expect OTT content budgets to continue to balloon to unprecedented levels? The short answer is ‘yes’,” says Schlachter. He notes that Wall Street analysts such Nat Schindler of Bank of America Merrill believe there is still considerable opportunity ahead if companies can achieve just “reasonable penetration levels internationally.”
10/12/2018
As YouTube has grown into a video advertising powerhouse, TV networks have pointed to incidences of ads running near inappropriate content as a cautionary tale for advertisers moving hundreds of millions of ad dollars from TV to YouTube.
10/12/2018
Consumers that watch ad-supported streaming over-the-top video services are largely incremental to those that watch linear TV. Over half are cord-cutters or cord-shavers.
10/12/2018
NBC News has been producing more videos for its own platforms and social channels as it gets ready to launch a 24-hour, over-the-top streaming network.
10/11/2018
The IAB released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video delivered over-the-top.
10/11/2018
NBCUniversal rolled out its new service WatchBack, a streaming video platform that rewards viewers for watching certain content. According to the Hollywood Reporter, the service is described within NBCU as a “marketing tool” that can help promote content from NBCU’s various networks as well as way to gather viewership data.
10/11/2018
The report, which includes TVs, broadcast coverage, STB installed base, Blu-ray players, Blu-ray software, digital transactional video and digital subscriptions, focuses on the latest key developments and future consumer trends in 4K.
10/11/2018
Digital video advertising spending will continue to hit sharp gains -- rising nearly 30% to $27.82 billion this year, according to eMarketer.
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