Industry News
Articles and announcements about the broadcast industry.

5/21/2019
Marc DeBevoise, president and chief operating officer at CBS Interactive, can see viewers subscribing to about 10 OTT services on average
5/21/2019
The CW’s distribution deal with Netflix is set to conclude, but the broadcast net is in good shape to thrive without the viewership boost Netflix gives its series.
5/20/2019
The average commercial TV station in the U.S.made $1,597,874 in digital ad revenue in 2018, 21% more than the previous year.
5/20/2019
The Back-to-School season has long been the second biggest consumer spending event of the year, with shoppers spending more on the season than on Mother's Day, Father's Day and Valentine's Day combined according to the NRF.
5/20/2019
There is every reason to believe advertising will continue to be the lifeblood of television, but the continuing growth of retransmission consent should remind us that future opportunities are unlimited.
5/20/2019
As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still major players and still the favorite of the big mass advertisers.
5/20/2019
Xandr partnered with Insight Strategy Group to conduct a nationwide survey among TV viewers. The data shows 56% of viewers learn about new shows from TV spots, followed by 43% from friends and family, and 22% from social media.
5/17/2019
The next new vector of ad fraud doesn’t involve consumer-facing media or even the way consumer traffic is reported, but the outcomes that are attributed to them.
5/17/2019
President Trump said he would delay a decision on whether to impose tariffs on automobiles imported from Europe, Japan and other countries for six months, setting a tight deadline for the U.S to reach trade agreements that have so far proved elusive.
5/17/2019
The 2019-2020 broadcast season will be here before we know it, and the schedule for the season has several compelling match ups to offer.
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