Industry News
Articles and announcements about the broadcast industry.

3/12/2019
Retail sales, a gauge of spending at restaurants, bricks-and-mortar establishments, and online stores, rose a seasonally adjusted 0.2% in January from a month earlier to $504.4 billion, the Commerce Department said.
3/12/2019
The $140 billion-plus video programming marketplace, including TV, will increasingly adopt hybrid business models, but the impact on ad-supported options will remain gradual, according to a new market assessment published by GroupM.
3/12/2019
A major new industry-wide addressable advertising consortium, called Project OAR, has formed. It is led by smart TV manufacturer Vizio, along with Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television,and AMC Networks.
3/11/2019
NBC News and MSNBC are spending more to make podcasts.
3/11/2019
Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air TV.
3/11/2019
That TV broadcasting still prospers today, despite decades of unrelenting competition from cable and the internet, reflects the enduring value of the network-affiliate business partnership and the unique mix of national and local programming it enables.
3/11/2019
NBC News plans to launch a free, ad supported streaming service will launch with eight hours of programming, including live updates at the top of every hours in early May.
3/7/2019
One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room.
3/7/2019
When consumers see that a brand is advertising on TV, they typically get the impression that a brand is a leader in the pack and is trusted among audiences.
3/7/2019
The top 11 U.S. pay-TV operators lost 2.87 million customers in 2018, nearly double the 1.5 million the domestic ecosystem shed in 2017
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