Industry News
Articles and announcements about the broadcast industry.

According to the VAB's “Summer Forecast: Heating Up with Premium Multiscreen Video,” an analysis of how people stay connected to ad-supported video across devices throughout the summer months, 95% of P18+ watch ad-supported TV during the summer.
Nielsen data showed viewership for the Democratic candidates’ Thursday lineup was up 18% over Wednesday’s face-off, which pulled in 15.3 million viewers.
A study conducted by Freewheel and Advertiser Perceptions found that buyers expect 60% of advanced TV buys to be audience targeted by the end of 2020.
Ad spending on national TV rose 2% in May to $912 million, according to new figures from Standard Media Index.
Of media sources, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness and the ability to provide accurate news and information.
Connected TV continues to grow and accounted for 49% of digital video ad impressions in the first quarter, according to a new report from Extreme Reach.
Cox Enterprises agreed to sell Cox Media Group’s radio stations, CoxReps and its Gamut advertising business to a new company owned by Apollo Global Management private equity funds.
According to a survey of advertisers from Blockgraph, 39% say digital media would be more effective with a more brand safe environment, compared with the mere 12% who felt the same about linear TV.
NBCUniversal said it will stream reruns of the classic comedy The Office exclusively on its soon-to-launch streaming platform starting in 2021, removing the show from Netflix.
Mediaocean, the dominant software player among linear TV buying executives, will integrate SpotX, the supply-side video advertising-tech platform, into its systems.
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