Industry News
Articles and announcements about the broadcast industry.

10/30/2018
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences, according to a report, Global Advertising Forecast.
10/30/2018
According to Nielsen, which earlier this year started measuring Owned Account Performance as part of its Nielsen Social Content Ratings, talent accounts generated almost 20 million engagements for their associated TV programs.
10/30/2018
The Democratic Congressional Campaign Committee is set to drop around $250,000 on TV commercials aimed at helping McAdams that will begin running Tuesday.
10/30/2018
According to an analysis of data from Kantar Media/CMAG, a nonpartisan firm that tracks television advertising, Democrats headed into the final weeks of the midterm elections with more advertising power in six of the nine most competitive Senate races.
10/30/2018
A new Democratic group plans to spend $400,000 on TV ads opposing Rep. John Katko in the final week before the election in the 24th Congressional District.
10/29/2018
Digital isn't the only place that's seen an uptick-- a recent Wesleyan study shows that nearly $1 billion has been spent on TV, through September 17. That's a 70% increase in airings from 2014.
10/29/2018
Florida campaigns and political organizations spent $26 million to run more than 27,000 TV ads between Sept. 3 and Oct 16, according to data provided to the USA TODAY Network by Kantar Media/CMAG.
10/29/2018
Outside groups poured more than $16 million into the race, in addition to the $9 million spent by the Rossi and Schrier campaigns. With just over a week remaining before the general election, those figures are sure to grow.
10/29/2018
This week, comScore announced it was updating MyMetrix Explore, its dynamic data exploration and visualization tool, by unifying its core digital data into a unified interface.
10/29/2018
Video OTT and pay-TV research from analyst firm Parks Associates shows that consumer perception of a poor value proposition in pay-TV remains the top trigger for changing, downgrading, or cancelling services.
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