Industry News
Articles and announcements about the broadcast industry.

12/14/2018
Middle-age Americans spend the most time consuming video, online content and other media, but younger adults are more likely to be digitally-focused, using internet-connected TV devices, apps and the web, a new Nielsen survey finds.
12/13/2018
Until recently, targeting to that one individual user wasn't an option. Instead, a marketer would have to run local ads of a suitable demographic, such as people between the ages of 18-49. For 99% or so of viewers, that ad might not communicate a relevant message.
12/13/2018
The Ad Council and TVB are launching a new installment of Project Roadblock to remind people not to drink and drive, marking the industry’s largest annual TV station-supported initiative of a single PSA campaign.
12/13/2018
In a new #TVisSocial report, the Video Advertising Bureau, which represents many of the big TV networks and distributors, says that TV shows and other televised events dominate the topics that trend on the social messaging service.
12/13/2018
Over the long term, local over-the-top services will need to double down on the quality of programming they serve up. Why? Because competition is going to intensify, and it won’t come just from other local stations’ streamed channels or national players, but newspapers and digital as well.
12/12/2018
Katz Networks said it plans to relaunch crime and trial based Court TV as a 24-hour channel. The channel already has distribution agreements with station group owners including Tribune, Scripps and Univision that will enable it to reach 50% of the U.S. at launch.
12/11/2018
The recipients of TVNewsCheck’s first Social Media Excellence Awards say TV stations should find ways to use social media more creatively to not only establish a bond with viewers but also to bring in some additional revenue.
12/11/2018
If broadcasters want younger viewers to continue watching their programming, they “have to become masters of the streaming environment,” a top media research exec told an audience of TV station execs at the sixth annual NewsTECHForum in New York.
12/11/2018
NBCUniversal’s 40 owned and operated NBC and Telemundo stations are moving in many directions with experiments in technology aimed at meeting the ever-changing needs of viewers.
12/11/2018
CBS Television Stations took a big leap toward ensuring that local content retains its prime place in viewers’ hearts and minds in an era that is increasingly defined by the likes of Netflix and other streaming behemoths.
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