Industry News
Articles and announcements about the broadcast industry.

4/10/2018
comScore has joined with Transform to launch Local News Intelligence, a service that helps local TV stations understand what drives local news viewing and audience engagement using ratings.
4/10/2018
NAB president Gordon Smith called on broadcasters to envision a world remade by new broadcast technology, one aided by NAB lobbying gains in recent months, as well as to envision a world without broadcasting.
4/10/2018
Running the digital arm of a broadcaster is not for the faint of heart, but for those who’ve passed through that gauntlet to helm their companies, the experience has shaped their mentality about the entire enterprise.
4/9/2018
The TIP Initiative, a collection of local TV broadcasters, has released an updated framework for standards-based transactions, with the goal of accelerating electronic advertising between local TV broadcasters and their media agency partners.
4/9/2018
Throughout the first quarter of this year, mobile app install fraud cost marketers as much as $800 million worldwide.
4/9/2018
ATSC 3.0 is being primed for a commercial launch by 2020, with many proponents saying that consumer education will be a key component of making it a success.
4/9/2018
According to the Pew Research Center, local TV news still has a healthy standing and engenders more trust among viewers.
4/9/2018
In a TV industry that is rapidly adopting IP networking and replacing traditional hardware with virtualized workflows, the technology used to buy advertising remains woefully outdated.
4/9/2018
A SmithGeiger survey of media leaders from broadcasting to finance was unveiled at the inaugural NAB show—finding that a majority remain optimistic about the future of linear TV.
4/9/2018
Pursuing trends for new audience segments desired by marketers, Nielsen clients now have access to a system that can transact on advertiser-defined TV audiences.
4/9/2018
According to findings from an exhaustive computational analysis from Pew Research about two-thirds of all traffic to websites linked from a tweet emanates from a bot.
4/6/2018
The latest results of ANA/Forrester State of TV and Online Video Survey suggest that the dream of addressable TV might be just around the corner.
4/6/2018
Mid-sized and small market TV stations and related websites have higher news consumption than newspapers or other media-rated sites, according to a new study.
4/6/2018
In the middle of all the “Fake News” popping out from social media channels like Facebook, politicians say that they appreciate local broadcast TV and radio now more than ever.
4/6/2018
Spanish-language TV has been a complicated space for many U.S. advertisers; now some marketers are poised to re-enter the Spanish-language marketplace during this year's TV upfronts.
4/5/2018
A number of stations in two of the country’s biggest markets are set to begin broadcasting with the new ATSC 3.0 broadcast standard.
4/5/2018
With OTT streaming on the rise, the IAB has created a training program to teach media buyers more about the capabilities of digital video.
4/5/2018
Local TV is adapting with the times, utilizing both social media and websites to their advantage and is doing much better than most would think.
4/5/2018
NBCUniversal has come up with the industry’s first unified advertising metric—measuring all live, on-demand and time-shifted commercial impressions on every viewing platform.
4/5/2018
Ahead of CEO Mark Zuckerberg testifying before Congress next week, the social giant now believes the information of up to 87 million members may have been “improperly shared” with the controversial analytics firm.
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