Industry News
Articles and announcements about the broadcast industry.

1/8/2018
People split their time between digital and traditional media in surprising ways according to data by eMarketer.
1/8/2018
Total media spending is on track to rise 7% this year according to outlook from MoffettNathanson Research.
1/8/2018
Most media buyers are using digital data to make their linear TV buys, according to a survey conducted by VideoAmp.
1/8/2018
While ringing in the New Year, ABC tried new commercial formats that it expects will be a part of upcoming live events, including its Oscar broadcast.
1/8/2018
CBS has made a deal to make its CBS All Access service available to Prime subscribers via Amazon Channels.
1/8/2018
The first complete standards for the new ATSC 3.0 next gen broadcast transmissions are expected to be unveiled next week at CES in Las Vegas.
1/8/2018
Pearl TV has launched a collaborative project with Sony Electronics to develop new channel navigation tool as part of the larger interactive content environment for Next Gen TV.
1/5/2018
WideOrbit says programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: its WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.
1/5/2018
U.S. new light-vehicle sales slipped 5 percent in December and dipped 1.8 percent to 17.25 million for all of 2017 -- ending a string of seven annual gains that propelled the industry to new highs following the 2008-09 market collapse.
1/5/2018
A new survey of US internet users from IBM Cloud Video found that two-thirds of adults use an SVOD service, like Netflix. Due to the popularity of SVOD's, users have distinct ideas about the role of advertising on their platforms of choice: they don't like it.
1/5/2018
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attacks with payloads of mobile click fraud, tech support scams, and malicious installations. GeoEdge estimates the scam could cost publishers and advertisers $1.13 billion annually.
1/3/2018
Verance Aspect, a foundational component of the Next Gen TV (ATSC 3.0) transmission standard, has expanded to smart television manufacturers with LG becoming the first to complete initial field tests.
1/3/2018
With a new president generating a lot of attention, news viewing rose 6% in 2017, according to an analysis of Nielsen figures by analyst Brian Wieser of Pivotal Research Group.
1/3/2018
Aiming to jump-start automated buying in broadcasting, Publicis Media’s Frank Friedman is on track to spend $50 million this quarter in up to 60 markets with the WideOrbit automation platform and the support of the two major TV rep firms.
1/3/2018
According to research from Kagan, broadcast TV station deals topped $5B in 2017, about even with the year before, and were dominated by Sinclair Broadcast Group’s pending $3.9B purchase of Tribune Media.
1/3/2018
A report from Kantar Media found that 11 major brands spent millions of TV ad dollars in Q1 2017 targeting the U.S. Hispanic population.
1/3/2018
A recent study found that stations located in competitive markets were significantly more likely to produce good investigative journalism. Managers of local tv, the most popular news source in the US, recognize the competitive value of investigative reports.
1/2/2018
The number of scripted TV shows airing in 2017 reached an all-time high (500 and counting), but networks are not showing any signs of slowing down. They are going bigger and bolder with storytelling, production values, and marquee names in 2018.
1/2/2018
2017 will most likely go down in the record books for a lot of things other than media deals, but it was a year where big content decided it was time to get bigger with large-scale distribution sitting not so idly by.
1/2/2018
"Digital folks want to expand their ability to sell into #linear, and linear folks want to expand the ability to sell into #digital. Each side has the same goal: to cross that line." Joshua Summers, CEO clypd.
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