Industry News
Articles and announcements about the broadcast industry.

5/16/2019
If we believe in the notion that advertising can cause people to change buying behaviors, then we also have to assume that how long the ads were or could have been viewed really matters.
5/16/2019
Local TV stations across the country are making sure they aren’t getting left behind in the digital revolution, putting digital at the front of new innovations they are implementing
5/16/2019
Local NMI enables agencies, advertisers and media sellers to plan media for advance audience segments in 44 DMAs representing 25 local people meter and now 19 TV set meter markets.
5/16/2019
U.S. retail sales unexpectedly fell in April as households cut back on purchases of motor vehicles and a range of other goods, pointing to a slowdown in economic growth after a temporary boost from exports and inventories in Q1.
5/16/2019
While TV upfronts dominate much of the inside baseball media news this week, there is an ongoing, underlying truth television networks, station groups and local broadcasters must acknowledge and deal with when it comes to TV as an advertising medium, says TVB EVP and Chief Communications Officer Abby Auerbach.
5/15/2019
88.1% of TV news directors say their companies are optimistic about the future of local TV, and 81.2% are personally optimistic about the future of local news.
5/15/2019
Tegna, Tribune, Scripps, Fox and Graham are among a growing number of TV broadcasters who are exploring adding audio content and advertising platforms.
5/15/2019
According to a survey from Xandr and Insight Strategy Group, TV is showing its power of persuasion. After seeing a TV spot for a show, 74 percent of viewers want to tell their friends about it, and 85 percent are inspired to do more research.
5/14/2019
Most of the media buyers see opportunity in the larger programming organizations that are being assembled, in part because they will have greater scale and more data, which could lead to more targeted and effective advertising.
5/14/2019
The road to ATSC 3.0 won’t just impact broadcasters and what new features will be coming to TV sets, its deployment is also poised to have an impact on the automotive industry.
«« First |1 2 3 4 5 6 ... 14 15 16 17 18 19 20 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp