Industry News
Articles and announcements about the broadcast industry.

6/26/2019

Ecommerce and direct-to-consumer brands are flooding into television, and bringing a new data-driven perspective to the old media channel.

6/26/2019
According to the National Research Group, the vast majority of potential sports gamblers would place their wagers via online or mobile apps, but seven out of 10 were interested in viewing gambling odds onscreen during live broadcasts.
6/26/2019
The Democratic Primary debate will unfold over four hours Wednesday and Thursday, 10 candidates each night, and will air on NBC, MSNBC and Telemundo.
6/24/2019
LiveRamp said it will buy measurement company Data Plus Math in a cash and stock deal valued at $150 million.
6/24/2019
QSR will come close to spending $4 billion in local advertising this year, as reported in BIA Advisory Services’ latest vertical industry report.
6/24/2019
The amount of time that Americans ages 60+ spend on their TVs, computers and tablets has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis.
6/24/2019
According to a panel of high-level executives gathered at the Kagan Media Summit, TV industry growth will come from a plethora of diverse sources — including private equity, core and emerging advertising categories.
6/21/2019
The State of Advertising report, released by the WFA, shows the vast majority of those interviewed disagree with the idea that five years from now traditional formats like TV advertising will be a thing of the past.
6/20/2019
Examining consumers’ receptiveness to ads across various platforms, TVB released findings from the 2019 Purchase Funnel, a study conducted by GfK that measures the influence of media on consumers during their purchase decision making process.
6/19/2019
Univision is pushing into the home-shopping business, working with e-commerce company Knocking to create an online marketplace called Gangas & Deals.
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