Industry News
Articles and announcements about the broadcast industry.

6/28/2018
Fox has confirmed its acquisition of WWE’s SmackDown Live in a five-year agreement. The two-hour wrestling show will air on Fridays 52 weeks a year, debuting on Fox in October 2019.
6/28/2018
TV newsrooms are more diverse than at any time since it has been tracking the numbers, according to the Radio-Television Digital News Association and a new study in tandem with Hofstra University.
6/28/2018
According to the report, the most valuable and largest segment of streamers are the “Content Omnivores,” named because they have the most varied genre interests and watch content across all platforms, including both traditional TV and streaming.
6/28/2018
Consumers don’t think of themselves as consumers – they’re people. Consumers are now in control. More than ever, we should learn to speak more like people if we want to be in the brands, channels, and websites that are a part of their lives.
6/27/2018
America’s publicly traded TV station groups had a positive first quarter, proving that the current multistream approach to cash flow generation is inoculating the business from the vagaries of the advertising market, which has been sluggish.
6/27/2018
Roku is opening up its viewer data to TV networks and video publishers so they can offer marketers better-targeted ads on the streaming-video platform.
6/27/2018
In the age of the lightning-fast news cycle, social media and fake news, broadcast newscasters’ responsibility remains bringing viewers a concise and objective telling of the day’s stories.
6/27/2018
TV Ads still heavily influence shoppers. Consumers may be able to click and buy online, but it’s TV that drives retail sales.
6/27/2018
NBCU-owned Telemundo, the Spanish-language rights holder to the FIFA World Cup 2018, said it had its best-ever Monday daytime, averaging 1.4 million viewers for World Cup coverage.
6/27/2018
ABC has started the first month of the summer TV season with the best results among broadcast networks -- in terms of viewership and program-specific unit advertising pricing.
6/26/2018
No matter if it’s delivered on 4G or new, speedier 5G networks, video traffic is going to dominate the mobile world.
6/26/2018
A majority of respondents to a new poll said they don't trust Facebook with their personal data and an even larger majority say "large internet and technology companies" should be more heavily regulated.
6/26/2018
As TV viewing moves toward digital platforms and traditional television makes advances, interactive features are increasingly popping up. Time will tell if consumers will love it or leave it.
6/26/2018
In May, the last month of the TV season, national TV ads revenue was essentially flat versus the same month a year ago -- up 0.8% to $3.74 billion, according to Standard Media Index’s AccuTV Service.
6/26/2018
An audience study by Parrot Analytics finds that nearly half of U.S. consumers (49%) aren’t willing to pay for a streaming video on demand service
6/26/2018
CBS has reached an extension of its NFL media-rights deal that will allow the network to stream games on mobile devices.
6/25/2018
The match averaged 7.2 million viewers across Telemundo, TelemundoDeportes.com, and the Telemundo Deportes En Vivo and NBC Sports apps, according to live plus same day data released by Nielsen, and digital data from Adobe Analytics.
6/25/2018
Despite the attractiveness of advertising in programming delivered on OTT platforms, measurement issues make marketers reluctant to simply buy it in a bundle with their traditional TV, said Jason Fromm, VP of business intelligence at Advertiser Perceptions.
6/25/2018
Gray and Raycom are combining their companies in $3.6 billion deal.
6/25/2018
According to newly released data from Parks’ OTT Video Market Tracker, more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service.
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