Industry News
Articles and announcements about the broadcast industry.

3/7/2019
Some companies have stopped paying for Facebook and Instagram ads, citing concerns related to Facebook's privacy policies. Others said they've become fed up with the unpredictability in how Facebook applies its ad policies.
3/6/2019
Terrier Media, a newly created company controlled by an Apollo Global management private equity fund, will pay $3.1 billion to acquire Cox Enterprises’ TV and radio stations, but that number will be reduced by an unspecified amount of equity that Cox will retain in Terrier.
3/6/2019
Research shows that marketers in the automotive industry -- which consists of dealers, local dealer associations, and manufacturers -- remain one of the highest-spending categories in TV advertising, but the amount this industry segment spends on digital advertising continues to grow steadily.
3/6/2019
Auto brands have been shifting more of their budgets to internet advertising, but a new analysis of how carmakers around the globe spend marketing dollars shows TV still ranks first.
3/6/2019
The Pew and RSA surveys align with years of research in which consumers have consistently stated that they don’t want to trade their personal data for more relevant ads.
3/6/2019
The Democrats' version of a net neutrality bill essentially simply restores the 2015 Open Internet Order, which means rules against blocking, throttling and paid prioritization, and a general conduct standard to get at.
3/5/2019
NBC says its slimmed-down commercial Prime Pod initiative -- which started in fourth-quarter 2018 -- has scored strong ad metrics for marketers.
3/5/2019
With the prospect of more TV stations deal-making -- as well as strong financial results -- TV station groups such as, Tegna, Gray Television, E.W. Scripps, and Nexstar continue to post rising stock-market prices.
3/5/2019
TV advertising is still delivering the most impressions, by a long shot.
3/5/2019
Advertising campaigns that combined digital advertising with traditional TV, on average, generate 16% additional incremental reach, according to Nielsen’s recently upgraded Total Ad Ratings system.
«« First |1 2 3 4 5 6 ... 14 15 16 17 18 19 20 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp