Industry News
Articles and announcements about the broadcast industry.

Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive.
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts.
Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017. U.S. advertising is expected to grow 2% in the first quarter and 7.6% for the full year for 2019, according to Standard Media Index.
According to the latest Voter Funnel study, 66% of respondents said that TV motivated them to get out and vote. Voters also credited TV for driving them to online media for additional information.
Most local advertisers nationwide will hold steady on their total ad total spend and media allocations in 2019, according to BIA Advisory Services.
Due to in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. Researchers forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
Nielsen and Viamedia, a cross-media advertising company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service.
Pringles ran an interactive, livestreaming connected TV campaign during the Super Bowl which generated over 6.4% engagement, four times higher than Innovid's benchmark.
Avocados from Mexico ran a television and search campaign during Super Bowl LIII 2019. In the moments the ad ran, the campaign increased website traffic by more than 2000% -- up from 400% during the same time in the prior year.
Another technology-driven arrival from the digital video world, ad viewability can be leveraged to provide better buys for local TV advertisers and greater revenue opportunities for sellers.
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