Industry News
Articles and announcements about the broadcast industry.

1/2/2018
BrightLine has introduced DataCast, a unified OTT data platform that will enable ad partners to target and measure across mobile, desktop and TV screens.
1/2/2018
Despite losing 9 percent of its year-ago audience and coming under attack from both sides of the political spectrum, the NFL in 2017 continued to cast a long shadow over the media landscape.
1/2/2018
This year, Facebook may banish news from its feeds. The platform tested a newsless feed, called the Explore Feed, in six countries outside the U.S. Given that news can be controversial, a feed without news can be less contentious and more enjoyable for users.
1/2/2018
Fed up with high prices and bloated packages, millions of Americans cut the cord on cable TV in 2017, finding refuge with a growing number of streaming services, which deliver lower prices and a competitive channel lineup over the internet.
1/2/2018
A recent study found that the reach of fake news was wide, yet shallow. One in four Americans saw at least one false story, but even the most eager fake-news readers consumed more of the real kind, from newspaper and network websites.
1/2/2018
Many of television’s biggest advertiser categories are businesses built around the franchise system, including number one automotive and other big categories such as restaurants and some furniture chains.
1/2/2018
Amazon is hoping to more aggressively take on Google and Facebook in the digital advertising space, and video advertising may play a key part of that expansion.
12/27/2017
2018 could be a breakthrough year for so-called “post-cable” networks, channels distributed via over-the-top streaming platforms rather than through the traditional pay-TV ecosystem.
12/27/2017
Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks, including CBS, NBC and Fox.
12/26/2017
According to the latest new business league report from international consultancy R3, the ad industry will increasingly focus on three topics in 2018: transparency, media reviews and acquisitions.
12/26/2017
Bud Light is making the made-up medieval beer toast, "Dilly Dilly," the focal point of three new ads that will climax with a 60-second Super Bowl spot.
12/26/2017
According to Connekt, an AI-advertising tech company, its survey says 76% of consumers would shop through their TVs in real-time if it were an option.
12/26/2017
According to the Pollfish Holiday Consumer Behavior Study, #television ads have the third highest influence on consumer holiday purchases, ranking higher than social media ads.
12/21/2017
The Walking Dead and Sunday Night Football were 2017's most-watched shows for the year among 18- to 49-year-olds, according to Nielsen's live-plus-7 stats.
12/21/2017
Big retailers are amping up their TV outlays, with national spending up sharply to $667.1 million, compared with $604.5 million last year. And there are still plenty of sales to be made, with half of America not finished with their holiday shopping.
12/20/2017
To launch a number of new ventures on the local or national level using ATSC 3.0, Sinclair created six goals for a smooth transition, including maintaining consistent audience relationships and introducing Single Frequency Networks.
12/20/2017
Sorenson Media, Alphonso and Verance tech firms are poised to shake up the antiquated TV ad business, while still trying to be mindful of your privacy.
12/20/2017
Pivotal Research Group says in November 2017, traditional national TV networks in the U.S. reached 98% of the population for at least one minute of time.
12/20/2017
National TV advertising spending rose 2% in November, according to new figures from research company Standard Media Index.
12/20/2017
While most local business owners know how to buy traditional media like TV, they're still unclear about how to apply co-op budgets to social media, email marketing and search campaigns.
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