Industry News
Articles and announcements about the broadcast industry.

6/25/2018
Smaller direct-to-consumer companies who have been cutting back on their Facebook ad spending are moving that spending into television.
6/22/2018
Edelman released the results of its Trust Barometer study at Cannes, which found consumer trust in social media channels eroding and that consumers placed a good deal of the responsibility on brands.
6/22/2018
TV is most effective at driving ROI efficiently. Compared to online, paid search, and radio, TV delivers more lift across a range of verticals.
6/22/2018
Traditional media declines have fueled a surge of spending on digital. But are car dealers missing the boat? TVB president Steve Lanzano made a data-powered appeal to the auto industry during NADA’s recent annual conference.
6/21/2018
Former NYC Mayor Michael Bloomberg plans to spend $80 million on political campaigns this year.
6/21/2018
Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long.
6/21/2018
Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart.
6/21/2018
TVs are not anywhere near becoming a relic of the past, data suggests.
6/21/2018
The intensity of the fight for the U.S. House is playing out on the nation’s TV screens where the number of campaign ads is up more than 50% from the most comparable election.
6/21/2018
Nielsen Catalina Solutions is rolling out a new tool designed to measure in-store sales driven by TV and video ads.
6/21/2018
The FCC’s July agenda won’t involve a plan to loosen the national ownership reach cap, but will involve reviewing children’s programming rules.
6/20/2018
While some broadcasters--including Hearst and Scripps have argued the FCC should raise the 39% cap on a TV broadcast group's national reach, Nexstar is telling the FCC that the cap has to go.
6/20/2018
The Broadcasters Foundation of America has elected Wendy McMahon and Charlie Weiss, to its board of directors, and named Dennis Lyle an officer and vice president.
6/20/2018
As TV news audiences age and younger viewers disperse to the far corners of social media to stay informed, what’s a network to do to stay relevant?
6/20/2018
Ad spending on TV is expected to rise 0.5% to $79.448 billion, according to a new forecast from media buyer GroupM.
6/20/2018
This Upfront season, TV networks and digital players increasingly pointed to OTT offerings as a critical part of their strategy to attract and deliver audiences.
6/20/2018
NBC just took the wraps off its prime-time schedule for the 2018-2019 season, with the fall lineup to have its traditional kickoff from “The Voice.”
6/20/2018
Facebook has been spending heavily to back a TV ad campaign designed to win back its users trust following disclosures about how user data was being used.
6/19/2018
OTT and CTV audience intelligence and data management platform Tru Optik is launching a new measurement solution for OTT and CTV campaigns.
6/19/2018
A new report from UBS predicts a “steeper ramp” than previously forecast for so-called “skinny bundle” services like Sling TV and DirecTV Now in the coming years.
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