Industry News
Articles and announcements about the broadcast industry.

6/19/2019
March Madness continued to be a moneymaker with CBS and Turner Sports generating $655.1 million in ad revenue during the NCAA Men’s Tournament, a 5% increase from 2018, according to SMI.
6/19/2019
ATSC 3.0 is offering the best of the best for broadcasting’s future, allowing broadcasters to better compete in a rapidly changing tech landscape.
6/19/2019
According to the latest data from SMI, the U.S. ad market expanded 3.1% in May versus the same month in 2018.
6/19/2019
TVB’s most recent Retail Purchase Funnel study shows the outsized role a tv buy has on product awareness, interest and ultimately purchase — regardless of whether someone walks into a store or clicks the buy button online.
6/18/2019
Direct-to-consumer marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps to improve the return on their growing investment in TV ads.
6/18/2019

The lack of a standardized way to measure OTT ad impressions and viewing was a common theme throughout TVNewsCheck’s OTT News Summit.

6/17/2019
U.S. retail sales increased in May and sales for the prior month were revised higher, suggesting a pick-up in consumer spending.
6/17/2019
According to MadHive’s data, put together after analyzing more than 1 billion OTT ad requests, 18% of OTT inventory is fraudulent.
6/17/2019
Digital ad growth is slowing- attribution is failing in the digital world and traditional media needs to properly act today to take advantage of this.
6/14/2019
Executives from leading local and national news players in the OTT space discuss their various options for packaging and presenting content on the platform.
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