Industry News
Articles and announcements about the broadcast industry.

1/9/2019
Accenture’s study found that 30% of consumers are willing to pay to remove ads from their video subscription services, which is less than the 38% reported last year.
1/9/2019
The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. Some industry executives believe ad fraud is worse than ever.
1/9/2019
A new report from BIA Advisory Services forecasts national brands will spend $62.7 billion to reach local consumers this year. That’s a $600 million increase compared to what national brands spent locally in 2018.
1/9/2019
The optimum strategy for marketing to multicultural consumers remains unsettled. Generations of executives for Hispanic-targeted media have made the compelling case for inclusion of their audiences in media plans.
1/9/2019
Student journalists who create the best new approaches or formats for local TV news in broadcasting will be awarded monetary prizes.
1/8/2019
NBCU tells Axios it's reducing the amount of ads its serves during prime-time even further, and it's looking now at other times throughout the day to do the same.
1/8/2019
We have all known for a long time that while digital media budgets are increasing year-over-year, the scale of the investment does not match the scale of Return On Advertising Spend (ROAS) numbers.
1/7/2019
Nielsen’s Total Ad Ratings product will begin reporting fast-growing over-the-top audiences and expand the measurement of mobile audiences, including for the first time YouTube’s huge mobile audience.
1/7/2019
Gray is terminating national ad sales representation contracts covering the involved stations. Former Raycom stations will join legacy Gray stations in handling all business directly with buyers.
1/7/2019
Through this enhancement to include mobile and OTT audiences, Nielsen will provide media buyers and sellers with comprehensive, independent measurement across all platforms and help enable the market to monetize campaigns across TV and digital.
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