Industry News
Articles and announcements about the broadcast industry.

3/5/2019
Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive.
3/4/2019
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts.
3/4/2019
Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017. U.S. advertising is expected to grow 2% in the first quarter and 7.6% for the full year for 2019, according to Standard Media Index.
3/1/2019
According to the latest Voter Funnel study, 66% of respondents said that TV motivated them to get out and vote. Voters also credited TV for driving them to online media for additional information.
2/28/2019
Most local advertisers nationwide will hold steady on their total ad total spend and media allocations in 2019, according to BIA Advisory Services.
2/27/2019
Due to in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. Researchers forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
2/27/2019
Nielsen and Viamedia, a cross-media advertising company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service.
2/27/2019
Pringles ran an interactive, livestreaming connected TV campaign during the Super Bowl which generated over 6.4% engagement, four times higher than Innovid's benchmark.
2/26/2019
Avocados from Mexico ran a television and search campaign during Super Bowl LIII 2019. In the moments the ad ran, the campaign increased website traffic by more than 2000% -- up from 400% during the same time in the prior year.
2/26/2019
Another technology-driven arrival from the digital video world, ad viewability can be leveraged to provide better buys for local TV advertisers and greater revenue opportunities for sellers.
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