Industry News
Articles and announcements about the broadcast industry.

5/14/2019
A new report from the streaming decisioning platform Conviva suggests that streaming ads are not living up to the quality of delivery that consumers and marketers would expect.
5/14/2019
Around one in five desktop users in the UK block ads -- down from nearly one in three just a couple of years ago. The problem is that overall traffic is increasing at such a rapid pace that the 20% of ad blocking that is occurring is a fifth of a much larger number.
5/14/2019

The TV industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five decades. It has become more important than ever.

5/14/2019
Linda Yaccarino, Donna Speciale, Marianne Gambelli, Jo Ann Ross and, Rita Ferro spearhead the ad strategies for the leading network groups that will control the lion’s share of the $70 billion TV ad business during this year’s annual upfront ad haggle.
5/14/2019
NBCU revealed new details on its forthcoming streaming service at its upfront, painting a contrast with subscription ad-free competitors, like Disney+ and Netflix.
5/9/2019
Scripps-owned multiplatform service Newsy has added its full slate of news programming to FuboTV, the live TV streaming service.
5/8/2019
The Trump administration said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements.
5/8/2019
According to Nielsen, addressable ads are predicted to hit $4.7 billion next year -- and will accelerate as more homes add connected TV sets and devices to their living rooms and as changes to the addressable ecosystem take shape.
5/8/2019
There’s growing interest from both ad sellers and buyers in pricing based on impact at the cash register, rather than ratings points and impressions.
5/7/2019
Speakers at DOJ workshop last week laid out how a narrow view of broadcast marketplace is hurting local broadcasters.
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