Industry News
Articles and announcements about the broadcast industry.

4/5/2018
The new service, dubbed Nielsen Grabix, enables users to analyze local market or national TV ratings in real-time.
4/5/2018
Bigger discounts on cars and a surge in light-truck demand, plus an extra weekend of sales, helped March auto sales rise 6.4%.
4/4/2018
The rise of ACR (automated content recognition) data will allow brands to use this information to determine when a given consumer sees their ad, making the sky’s the limit for addressable TV.
4/4/2018
The Las Vegas Convention Center for the 2018 NAB Show, the ATSC confirms that more than 40 exhibitors will be showcasing some type of ATSC 3.0 product or service.
4/3/2018
YouTube's new ad product will still cost advertisers, even if the viewer presses skip. The new ad product is designed for brands that are comfortable with the TV-way of buying.
4/3/2018
Google’s YouTube video platform is rolling out a new version of its TrueView ad format, one designed for reach-based campaigns and to optimize impressions.
4/3/2018
Broadcasters are ready to utilize data from software within the TV which will help to create more engaging ads and programs which can be created or replaced based on viewer interests.
4/3/2018
Jack Myers TomorrowToday forecasts an increase in the growth rate of interactive/VOD & addressable advertising ad spend between 2018 and 2020.
4/3/2018
Broadcasting Hope, a new industry-wide campaign from the Broadcasters Foundation of America, aims to reach broadcasters across the country with trade ads, social media and more.
4/3/2018
Addressable TV, advertising aimed at a specific viewer, is finally at the point where rapid adoption of more targeted ways of using TV advertising will happen.
4/3/2018
Though marketers such as Mozilla and Pep Boys have said they're pulling spending on Facebook ads at least for now, advertisers across the board are more likely to keep buying there.
4/3/2018
Amazon has introduced new additions to the video of Alexa, enabling the smart speaker to directly link with video content and their live TV provider service.
4/3/2018
The IAB Technology Laboratory released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within OTT environments.
4/2/2018
According to a new report by Jack Myers TomorrowToday the most significant contributing factor for ad spending growth is “market research, data resources and analytics that support marketers’ and agencies’ media decision-making.”
4/2/2018
TVB President Steve Lanzano says dealers remain “bullish” about 2018 despite estimates new car sales will retreat to 16.7 million this year. “Now you have fewer new car sales so you have more promotions and incentives in the marketplace, and that usually bodes well for TV."
4/2/2018
Facebook pulled back on its ad-targeting offerings, shutting down its Partner Categories program that lets brands use third-party data to deliver ads. Partner Categories let advertisers target customers based on behavior that happened outside Facebook.
4/2/2018
In the midst of the enormous Facebook scandal, customers are angrier than ever, especially at Facebook. The advertising business is a major part of the problem here, and can also be the solution.
3/29/2018
According to a survey of US mobile video viewers by Penthera, what annoys people most when they stream video is the frequent buffering. Almost 60% of respondents said they’re frustrated with their mobile video viewing experience at least half of the time.
3/28/2018
Research Intelligencer reported on new estimates from PQ Media tracking the share of time spent with ad-supported media vs. non-ad-supported media overall.
3/28/2018
Use of OTT streaming video options is growing at a steady clip, but is not necessarily replacing traditional video subscriptions, according to a new report from the Video Advertising Bureau.
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