Industry News
Articles and announcements about the broadcast industry.

7/11/2016
CBS News and Twitter said they entered a partnership to stream live coverage of both events.
7/11/2016
New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household.
7/11/2016
What should be obvious to critics and skeptics is that Trump’s success in the GOP primaries was the very embodiment of the power of TV in politics. Lest we forget, “The Donald” had the benefit of more than a decade of weekly primetime TV exposure
7/11/2016
“TV advertising seems to have rebounded from the concerns over the last couple of years,” says a new report from Barclays analyst Kannan Venkateshwar.
7/11/2016
Honda’s campaign for the 2017 Ridgeline pickup truck aims to appeal to the brand’s expanding market of Hispanic customers. It launches with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones,” the Mexican soccer championship match.
7/11/2016
Democrats Mark Warner of Virginia and Chuck Schumer of New York plan to send a letter to the Federal Trade Commission asking the regulatory body to examine the persistent challenge of fraudulent ads in online advertising.
7/11/2016
After months of strategizing, local news teams are heading into the conventions with intricate coverage plans and the latest in broadcast wizardry. Steve Lanzano, president of TVB, says local TV should see the predicted total of $3.3 billion-$ 3.6 billion in political dollars by Election Day.
7/7/2016
U.S. auto sales may be slowing, but they still set a record in the first six months of this year. Sales through June were up 1.5 percent to 8.65 million, eclipsing last year's record of 8.5 million, according Autodata Corp.
7/7/2016
Cable giant Comcast will allow popular web video streaming service Netflix onto its X1 platform, the companies confirmed.
7/7/2016
TV deals accounted for about $681.2 million, with 80% of those TV sales coming from spinoffs resulting from the Nexstar/Media General deal.
7/7/2016
A new survey of 1,000 consumers by IBM-owned Clearleap has some interesting data about our subscription VOD habits that help define the contours of consumers' yen for OTT providers.
7/7/2016
In the earliest phase of her air war against Donald Trump, Hillary Clinton has placed her biggest bets on Orlando, Denver, and Raleigh.
7/7/2016
The streaming service Netflix revealed today that it has entered into a new exclusive agreement with broadcast network the CW that will keep complete previous seasons of all CW scripted series on Neftlix.
7/7/2016
Raycom TV and comScore signed a new contract that expands the number of markets in which Raycom stations get ratings data exclusively from comScore to 56.
7/7/2016
New research from Verizon Digital Media Services finds that 86% of streamers say it is “very” or “extremely” important to get a TV-like quality experience every time they watch, and on every screen they use.
7/7/2016
Major brands are once again jumping on board the marketing bandwagon surrounding the annual summer classic, the 87th Major League Baseball All-Star Game from San Diego’s Petco Park.
7/5/2016
According to new data from eMarketer, ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next.
6/29/2016
New research commissioned by Council for Research Excellence shows that viewing on a conventional TV set continues to trump viewing on computers, smartphones and tablets in terms of ad attentiveness and recall, as well as overall enjoyment of programming and advertising.
6/29/2016
Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million.
6/29/2016
NBCU's broadcast network will air unprecedented 260.5hrs of Rio 2016 programming and stream 4,500 hours via NBCOlympics.com and its app.
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