Industry News
Articles and announcements about the broadcast industry.

3/2/2017
Donald Trump’s address to a Joint Session of Congress drew nearly 48 million viewers (2+), according to Nielsen live plus same day numbers
3/2/2017
According to business intelligence firm Advertisers Perceptions, broadcast television had a sharp increase in spending optimism as advertisers return to mass reach media.
3/1/2017
A series of ATSC 3.0 “starter kits” designed to bring broadcasters up to speed with the new broadcast television standard in a real-world environment are set for introduction throughout 2017.
3/1/2017
The gala was hosted by Tim McAuliff, former President & CEO, Petry Media Corp. The evening’s presenters were Steve Lanzano, President & CEO, TVB, Mike O’Neill, President & CEO, BMI, and Gordon Smith, President & CEO, NAB.
3/1/2017
Sinclair Broadcast Group Inc has approached rival U.S. broadcaster Tribune Media Co to discuss a potential combination, a deal that would hinge on existing regulations being relaxed.
3/1/2017
Google’s YouTube on Tuesday unveiled a web-TV service that will offer a package of over 40 broadcast and cable channels for $35 a month. The new service, dubbed YouTube TV, is set to launch in the next few months.
2/28/2017
At a time when cable networks’ penetration is dropping, broadcast is seeing a corresponding boost.
2/28/2017
A number of ad tech startups and established players are exploring how blockchain technology could mesh with current ad tech infrastructure, helping with everything from fighting fraud to challenging the supremacy of Facebook and Google.
2/28/2017
TVision is one of several companies that have entered living rooms in recent years, emerging with new ways for marketers to understand how people are watching television and, in particular, commercials.
2/27/2017
Like Super Bowl LI, an unbelievable finish threatened to overshadow the Oscar ads, but as is true in most years, the ads during the Academy Awards outshone their Super Bowl counterparts.
2/27/2017
Tegna Media President Dave Lougee says that negotiations with streaming services like Sony PlayStation Vue and DirecTV Now are progressing smoothly.
2/27/2017
As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising.
2/27/2017
Nielsen is preparing for the public debut of a key Total Audience metric: Total Content Ratings (TCR), which measure unduplicated video consumption across linear and digital platforms and devices.
2/24/2017
In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- but traditional TV advertising continued to have strong results.
2/24/2017
In January, U.S. national TV witnessed a sharp decline in total day commercial ratings points -- but rose slightly in prime time.
2/24/2017
Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels.
2/24/2017
Alphabet Inc.’s Google is committing to a series of audits for its web video powerhouse YouTube by the ad industry’s measurements watchdog, the Media Rating Council.
2/23/2017
The Federal Communications Commission today voted unanimously to allow broadcasters to voluntarily deploy the emerging “next-generation” television transmission standard known as ATSC 3.0.
2/23/2017
Scripps Networks Interactive said it would be investing $30 million to $40 million in digital content and data to fuel growth.
2/23/2017
More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times.
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