Industry News
Articles and announcements about the broadcast industry.

11/10/2016
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, Google Analytics, Coremetrics and other analytics packages that measure the click-through rates and cost per clicks for Facebook mobile campaigns.
11/10/2016
Revenue for TV stations, including advertising and retrans, will hit a healthy $31 billion this year, according to the latest forecast from BIA/Kelsey.
11/9/2016
Trump had the brand. He had the agenda. He had the airwaves. It's not a new era for political advertising.
11/9/2016
For the first time ever, more money was spent on the Senate races than the presidential campaign, which shocked even party insiders.
11/9/2016
The digital social networks attracted many millions of users to old and new forms of news coverage, as predicted. But, as companies, they have either failed to reckon with their new medialike roles or rejected them outright.
11/9/2016
While Trump benefited from an unprecedented level of free media coverage, which convinced him for much of the race that he didn't need to waste money on ads, in the end Team Trump did, in fact, plow a ton of money into advertising - and it cunningly, strategically outperformed Team Clinton.
11/9/2016
As the 2016 presidential election drew to a close, the two campaigns have used opposite tactics in their final pitches to voters. Mr. Trump has relied more heavily than Mrs. Clinton on positive ads, but had largely avoided featuring his own remarks.
11/9/2016
Over time local ratings showed that many diginets were out-rating some of their higher profile competitors, thanks largely to the classic TV content.
11/8/2016
Candidates running for U.S. Senate seats and their outside backers have spent more than three-quarters of a billion dollars on TV ads this year, a mark of the hard-fought battle for control of the chamber.
11/8/2016
More than a dozen media companies including ABC News, The New York Times, NowThis and The Washington Post will be hosting live video streams on Facebook today as American voters head out to elect a new president.
11/8/2016
Research company BIA/Kelsey says revenues will be up 14% from 2015, with advertising revenue increasing by $2.6 billion and retransmission consent increasing by $1.75 billion.
11/8/2016
Apple is outsourcing ad sales for Apple News to NBCUniversal. As part of a new partnership between the two companies, NBCU will be able to sell ads across Apple News in the U.S. starting in 2017.
11/8/2016
After running a digital campaign last year, eBay is returning to TV for 2016. The San Jose, Calif.-based retail company is doubling down on TV as its primary messaging, beginning with spots on Nov. 9.
11/8/2016
TV stations around the country are among the 50 broadcast, print and digital news outlets partnering with Facebook to provide live Election Day coverage on the social media platform.
11/7/2016
Electionland is a project involving more than 400 newsrooms across the country casting aside competitiveness to share real-time data and tips on everything from reports about long lines and voter intimidation to hoax tweets suggesting stuffed ballot boxes.
11/7/2016
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
11/7/2016
It’s undeniable that the race has blessed “S.N.L.” with material. And cursed it. “S.N.L.” faced near-impossible expectations: first, to wring laughs out of a national nervous breakdown, and second, to improve on a political reality that's already so self-spoofing.
11/7/2016
Based on the record-shattering ratings for the debates and all-time audience highs for the news networks during the past year, it’s likely that Tuesday will be the most-watched night of election coverage ever.
11/7/2016
In the last 10 days, TV and radio ad spending by Team Trump (the Trump campaign plus pro-Trump PACs) and Team Clinton (the Clinton campaign plus pro-Clinton PACs) has surged by $55.7 million combined.
11/3/2016
The station group-backed app that offers live and on-demand local TV station newscasts has grown from 118 participating stations covering 75% of the U.S. to 170 stations covering 83% of the U.S. population.
«« First |1 2 3 4 5 6 7 ... 73 74 75 76 77 78 79 ... 95 96 97 98 99 100 101 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp