Industry News
Articles and announcements about the broadcast industry.

2/23/2017
Last year, Accenture and ABC analyzed $12 billion of actual media spending with actual sales data. Here is what they found.
2/23/2017
ABC, Microsoft and Black-ish worked together on a season-long partnership, which included placement of Microsoft products within the show, and the storyline integration of Microsoft as a client.
2/22/2017
The recent merger of video distributors who see advanced advertising as a business opportunity could boost the sluggish growth of programmatic TV.
2/22/2017
19 of the ATSC 3.0 components are in the approval pipeline, one or two more may be on the way.
2/22/2017
Golden Mike Awards help to fund foundation’s support efforts
2/22/2017
Pooja Midha, senior VP of digital ad sales and operations for ABC, discusses the challenges of data-driven advertising.
2/22/2017
Paul Karpowicz envisions broadcasting’s bright future, and the Meredith exec is committed to seeing it get there.
2/22/2017
Late-night TV has found a rallying cause—the Trump administration—and a resurgence in ratings.
2/22/2017
According to a survey from Research Now, commissioned by the VAB, television is the primary driver of the auto buying path for buyers of both sports/luxury models and economy vehicles.
2/21/2017
GroupM is moving ahead with its own efforts to bring a workable multi-platform ad measurement metric to the market after Neilsen and comScore roll out theirs.
2/21/2017
AOL found in a new study that mobile and desktop video consumption are running virtually neck-and-neck.
2/21/2017
ABC has sold out of commercial time in the Academy Awards. Advertisers in this year's celebration of some of the biggest films include Walmart, Samsung and Verizon.
2/21/2017
Seth Geiger, President of internatioanl market research firm Smith Geiger, says loyalty is holding steady, especially in the 45-50 demo. Almost half of news viewers in the adult 25-54 demo are also very loyal to a station.
2/21/2017
In a digital age, local broadcast TV is the great sleeper medium, and it’s waking up nicely. Variety wrote last month that local TV will benefit from their “heft in the heartland regions that have taken on new importance in the media world following the election of Donald Trump.”
2/17/2017
A report released by Videology hones in on the digital habits of Millennial males (age 18-34) and notes that more than half of the 500 respondents to a Google survey indicate they have stopped paying for cable packages.
2/17/2017
Airwavz.tv has launched Quarterback case in the US – a device which turns smartphones and tablets into portable televisions by enabling them to play free broadcast programming.
2/17/2017
ComScore said it received accreditation from the Media Rating Council for its system for measuring impressions and viewability for ads viewed on mobile devices and within apps.
2/16/2017
The social-media giant announced a soon-to-come app that will allow users to stream videos in their news feed through set-top boxes such as Apple TV, Amazon’s Fire TV and Samsung’s internet-connected TVs.
2/15/2017
We recently recorded the biggest spike to date in marketer confidence (intention to increase spending) for traditional media. Specifically, increases of 25% for broadcast TV, 26% for cable TV and 18% for audio/radio—gains of 16, 11 and 19 points, respectively, over a year ago.
2/15/2017
Last April, NBC said it would reduce SNL’s ad load this season and that the show would air six branded content spots per year. When those spots do air, they’ll reach an audience that has grown even bigger since election season.
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