Industry News
Articles and announcements about the broadcast industry.

11/3/2016
A new study by market research firms FocusVision and Zanthus states that more than 40% of cable and satellite TV subscribers are planning to cut back on or sever their pay TV subscriptions.
11/3/2016
Given the incredible level and quality of state-level polling being conducted for the Clinton campaign and Priorities USA, a pro-Clinton super PAC, it's worth examining where the groups are spending their last week's advertising on TV.
11/3/2016
Now, in the late stage of the campaign, presidential candidates are doing some traditional marketing -- increasing spending with a greater share going toward local TV versus national TV.
11/3/2016
Now, in the late stage of the campaign, presidential candidates are doing some traditional marketing -- increasing spending with a greater share going toward local TV versus national TV.
11/3/2016
Every once in a while, it feels appropriate -- amid all the noise about streaming, time-shifting and watching TV “everywhere” to recognize those instances when there is no substitute for the real thing.
11/3/2016
Polls show that many of us have burrowed into our own echo chambers of information. In a recent Pew Research Center survey, 81% of respondents said that partisans not only differed about policies, but also about “basic facts.”
11/3/2016
The Chicago Cubs' historic Game 7 win, after 10 innings and a brief rain delay, blows past every MLB game this century. With a huge overnight 25.2 rating among households on Fox, the Cubs' 8-7 win over the Cleveland Indians brought in more than 40 million viewers.
11/3/2016
Local voters who are most actively engaged in their communities also get more of their news from local TV than any other source according to a new Pew Research/Knight Foundation poll.
11/3/2016
Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations and how this year's campaign season sales stack up to previous years.
11/3/2016
Money is flowing fast into television markets in battleground states—and then some—across the country.
11/3/2016
The RNC thought TV ads supporting its presidential nominee were a bad use of its money early in the cycle, but, with polls tightening in the final week of the presidential race, the committee is funding at least $3 million into TV ads.
11/2/2016
89% of viewing is on TV with 8 out of 10 minutes being with live TV; and time watching TVs beats time watching on smartphones 9 to 1 (desktop time also beats smartphones, 7 to 1).
11/2/2016
Sunday’s Game 5 of the World Series scored a 42.8 household rating on Fox O&O WFLD Chicago, according to the station, with 1,482,000 households watching the hometown Cubs beat the Cleveland Indians.
11/2/2016
Premion, a new division from Tegna Media, will help consolidate ad buyers' choices when it comes to breaking into the OTT space. Premion is working with over 80 streaming platforms and networks to provide access to that inventory for local and regional advertisers.
11/2/2016
Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an easier solution for local ad buyers who want to reach a streaming audience.
11/2/2016
Donald Trump is getting a $10 million advertising boost from a super PAC attacking Hillary Clinton as too scandal-plagued for the White House.
11/1/2016
Democratic presidential nominee Hillary Clinton’s campaign is running ads in four states viewed as safe Democratic territory as polls tighten in the final week of the race.
11/1/2016
Some brands have realized that being seen by as many people as possible may still be more important than being seen by only the exact right people.
11/1/2016
Through five games of the Major League Baseball World Series, the Fox event continues to score strong ratings gains --- largely because of the long-time fan interest in the Chicago Cubs and the Cleveland Indians.
11/1/2016
Three marketers who say they purchased video ads on Facebook have sued the social networking service for allegedly providing incorrect metrics about the length of time that users spent watching video ads.
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