Industry News
Articles and announcements about the broadcast industry.

6/28/2016
Digital ad revenues are expected to double by 2020, rising to $285 billion, according to a new study from Juniper Research. The study estimates that ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years.
6/28/2016
We’re delivering a straightforward breakdown of the real winners of the presidential race so far: the broadcast TV stations that have pulled in the most money from ads for presidential candidates.
6/28/2016
Standard Media Index has revealed some exciting new information that goes a long way to solving one of the biggest quandaries that TV networks currently face: proving the full extent of their importance to advertisers in comparison with digital competitors.
6/28/2016
Live-plus-DVR/time-shifted TV remains the top video medium with 226 million adult users per month, second only to radio with 240 million. That’s just one of the findings of Nielsen’s Q1 2016 Total Audience Report.
6/28/2016
Bot fraud is sourced traffic that some publishers will purchase to build site traffic and sell these impressions to advertisers. But, in this case, it's non-human traffic.
6/27/2016
The VAB commissioned Research Now to survey likely voters about media influence. Regardless of age, gender, party affiliation and ethnicity, the poll found that television has the greatest influence on voters.
6/27/2016
It has been, as predicted, a better upfront for the broadcast networks, and after a slow start the end is drawing close.
6/27/2016
Jim Thomas and Nik Thompson of Frank N. Magid Associates led a session for stations on marketing news products, titled Multi-Platform Brand, at the PromaxBDA Station Summit.
6/27/2016
U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That's up a full hour from the first quarter of 2015. Nielsen's data indicates that consumers aren't pulling away from linear TV, but instead are making additional time for these new devices.
6/24/2016
Through its Pilot program, the NAB says it will award $20,000 to the person or persons who come up with the best business idea for how radio and TV broadcasters "can engage their communities with next generation content on any device, whether big, small or moving?”
6/24/2016
While core advertising is still limping along, the full-year political outlook remains strong despite softer-than-expected 2Q guidance and recent concerns around Trump spending.
6/24/2016
“We believe OTT is our future,” said Moonves, who has been one of broadcast television’s biggest boosters for years. “You will want to pay $5.99 to get ‘Star Trek’ and that will get the ball rolling.”
6/22/2016
The U.S. pay-TV industry proposed a plan to allow more than 50 million subscribers to ditch costly set-top boxes to get TV and video programs to try and convince federal regulators to abandon more far-reaching reforms.
6/22/2016
CBS teamed up with Coca-Cola and McDonald’s for an integration in Carpool Karaoke, a segment on The Late Late Show With James Corden, featuring Selena Gomez.
6/22/2016
A tracker compiled by Standard Media Index and published by MediaPost turned in its best May ever, posting an index of 220. That’s a 22-point gain over April and a 17-point gain over May 2015.
6/22/2016
Big media companies like Comcast Corp.’s NBCU, Time Warner, Walt Disney and 21st Century Fox can fight for a healthy cut of the action as money shifts to digital platforms.
6/22/2016
The rise of Netflix, YouTube and Spotify makes it easy to assume that everything sprinkled with internet fairy dust is better than what came before. But the dinosaur that is television has a big weapon to fight back.
6/22/2016
Netflix and the CW are close to finalizing a megabucks new deal covering scripted series that significantly speeds up the availability of the shows to less than two weeks after each season ends on the network.
6/22/2016
A new eMarketer forecast says this year, 69.8 million Americans will use ad blockers, up 34.4 percent from last year. That represents 26.3 percent of all internet users.
6/21/2016
A Harris Poll 2016 EquiTrend Study shows TV networks at a 68.4 score, with “factual entertainment” news TV right behind with a 65.5 number; Internet radio, 64.9; general entertainment TV and pay cable TV networks tied 61.5. Next comes video-streaming subscription category at 61.1.
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