Industry News
Articles and announcements about the broadcast industry.

5/25/2017
The race for the congressional seat in Montana is closer than ever, with millions spent by both candidates to campaign.
5/25/2017
Advertising spending should increase by 10% or more this year, but a study released by the ANA and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017.
5/25/2017
New advertising-supported OTT TV digital platforms are growing a big piece of the traditional TV market -- with media executive expecting to spend much more.
5/24/2017
ComScore recently announced an advanced version of its cross-platform measurement capability, which could spell the end of age and gender proxy measurement — eventually.
5/23/2017
Social media juggernaut Snapchat announced new original content that will be available for viewing on its Discover platform this fall. One of the upcoming entries will be the platform’s first daily news show, which will be produced by NBC News
5/23/2017
Local news publishers stand to benefit from Facebook’s commitments to fight fake news and encourage more community activity on its platform.
5/23/2017
After discussing various supply-and-demand scenarios with buyers/sellers attending upfront presentations, a research team at BMO Capital Markets concluded that the 2017-18 upfront advertising marketplace will once again defy gravity.
5/23/2017
According to the Leichtman Research Group, broadband subscribers now outnumber pay TV subscribers in the United States, led by cable broadband additions.
5/22/2017
While many TV creators have decided to focus exclusively on cable or streaming outlets, “This Is Us” creator Dan Fogelman explains why he remains devoted to broadcast television.
5/22/2017
Share of upfront TV advertising spending has increased for sports programming. Barclays Research says overall sports programming has taken a 26% share of upfront TV dollars for this current 2016-2017 season to date.
5/22/2017
Saturday Night Live has out-rated every prime-time telecast on the broadcast networks so far this week in adults 18-49, while delivering the show's most-watched season finale in six years.
5/22/2017
Facebook is cutting checks to advertisers after it found a flaw in the way it measures certain video. It's the first time Facebook has been public about a problem measuring ads that involved billing since it started disclosing such reporting errors last year.
5/22/2017
The FCC has released a user guide for the web-based system through which winning TV station bidders in the spectrum auction can collect their winnings.
5/22/2017
Fancy features that will come with ATSC 3.0 are poised drive higher spending on smart TVs and put more consumers in the market to buy them, according to an online survey from SmithGeiger.
5/19/2017
Having made headway on the terms of OTT carriage deals, NBC affiliates’ next goal is to gain access to the data that’s available to the network and the pay-TV providers, said Dave Lougee, the newly elected NBC affiliates board chairman.
5/19/2017
Perry A. Sook, chairman, president and CEO of Nexstar Media Group Inc., is MFM’s newest Avatar Award honoree joining the associations’ previous Avatar recipients as an exemplar of leadership.
5/18/2017
National TV networks still have a dominating big reach of all U.S. consumers, especially compared to digital media. Pivotal Research Group says during April 2017 national TV platforms reached 98.1% of all people.
5/18/2017
Basketball, hockey and baseball are all posting increases in ad spending, according to research company Standard Media Index.
5/18/2017
The largest U.S. pay-TV providers, representing about 95% of the market, dropped about 410,000 net video subs in Q1 2017, according to Leichtman Research Group.
5/17/2017
TVB, in partnership with the AAPC, has introduced a new annual award, the Political Excellence in Local Media Marketing Solutions Award (EMMA), which will recognize media strategy & execution of a collaborative, multi-platform political media campaign that generated results for a candidate or an issue on the ballot.
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