Industry News
Articles and announcements about the broadcast industry.

2/15/2017
Comcast and ABC Television said they are working together to provide subscribers with access to Oscar content via the Xfinity X1 cable operating system.
2/15/2017
A person can learn more about market trends from a teenager than most business school classes. In some ways they provide a virtual crystal ball into our media-habit future.
2/15/2017
Between the presidential election and the continued shift in viewing habits, it’s been an interesting season for broadcast networks. The five broadcast chiefs talked with Adweek about the biggest lesson they’ve learned so far this season.
2/15/2017
BuzzFeed and Comcast Corp.’s NBCUniversal are unveiling new original series under development, the companies’ first joint television productions since the formation of their partnership nearly a year and a half ago.
2/14/2017
A new BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, with emphasis on the effect on advertising revenue, television viewership and digital competition.
2/14/2017
According to MyersBizNet's 29th Annual Marketing & Advertising Data and Spending Forecast, the fastest growing media category is television!
2/14/2017
According to Nielsen Social, the broadcast generated almost 10 million uniques and 27.6 million interactions.
2/14/2017
“Saturday Night Live” has scored the show’s highest metered-market household rating since 2011.
2/14/2017
The subscriber base for CBS All Access — the broadcaster’s live and on-demand paid streaming service — has climbed to almost 1.5 million, a 50% growth rate over the past seventh months.
2/14/2017
Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from Polar, a content marketing platform for publishers.
2/14/2017
A new study from Fluent, an online marketing platform, finds that 69 percent of Snapchat users skip the ads that flow into their feeds.
2/14/2017
This may be the year when advertisers, and by extension media buyers and planners, come to their senses and begin valuing other demographics again, most notably Baby Boomers, who got left behind in the surge toward Millennials.
2/13/2017
Under the joint venture agreement, CBS has acquired an ownership stake in Kapital Entertainment. CBS will provide co-financing for Kapital projects and will serve as worldwide distributor.
2/13/2017
Which Super Bowl LI advertiser expanded their reach the most among consumers for the rest of the year? 84 Lumber, the building-supplies marketer, spent an estimated $15 million on a 90-second ad that drove viewers online to see the conclusion.
2/13/2017
Sunday’s nearly four-hour-long telecast drew a 16.0 household rating in Nielsen’s metered market overnights and a 26 share, down just a tick from 2016’s 16.1 household overnights.
2/10/2017
2/10/2017
“This Is Us” is the biggest hit for the broadcast networks since “Empire” aired two years ago. NBC has taken the bold step of already renewing the show for a second and third season, even though just 13 episodes have aired.
2/10/2017
Live video streaming on mobile devices is about to grow by 39 times in the next five years, Cisco predicted in its newest Mobile Visual Networking Index forecast.
2/10/2017

Sunday’s Super Bowl drew an average audience of 113.7M viewers across all of Fox’s channels and platforms, with a total of 172M viewers overall, making the broadcast the most-viewed program in U.S. TV history.

2/10/2017

Perry Sook, Nexstar Media Group President/CEO, told attendees of the MMTC’s 8th Annual Broadband and Social Justice Summit to react to consolidation on a case-by-case basis

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