Industry News
Articles and announcements about the broadcast industry.

11/1/2016
This year, concerns about whether digital ads are being viewed and measurement of digital advertising sent brands scurrying back to the relative safety of broadcast television.
10/31/2016
The tally right now (including primary season and the general election): $436.4 million spent by Clinton and her allies vs. $158.5 million spent by Trump and his allies -- $594.9 million in all.
10/31/2016
Just weeks before the election, Donald Trump is now outspending Hillary Clinton on TV -- something many believe he should have been doing for months -- if not a year ago.
10/31/2016
The Democrat and her super PAC, Priorities USA, have poured $360 million into advertising since the campaign began, according to data from SMG Delta. Comparatively, Trump and his two super PACs have spent less than half that over the same period, $147 million.
10/28/2016
In what’s being heralded as “a defining moment for the future of television,” Fox affiliate WJW-8 in Cleveland has aired the first live ATSC 3.0 broadcast of a major professional sporting event.
10/27/2016
Facebook’s live video might rack up enormous numbers, but TV broadcasters still see it as a marketing vehicle for the cash cow of TV.
10/27/2016
According to Nielsen live-plus-same-day data, Cleveland's 6-0 blanking of the visiting Cubs delivered 19.4 million viewers and an 11.3 HH rating for Fox, making it the most-watched, highest-rated Game 1 since the 2009 Phillies-Yankees opener.
10/27/2016
Even as digital advertising rises, broadcast TV in 2017 is expected to draw roughly 13.3% of a rising local ad spend, according to a BIA/Kelsey forecast.
10/26/2016
Roku has reached an agreement that enables comScore to measure and create syndicated ratings for the advertising in over-the-top video.
10/26/2016
Ad spending for the U.S. healthcare industry last year hit a record $9.7 billion, up 11%. TV still rules, but consumers increasingly are looking online for answers.
10/26/2016
Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it.
10/26/2016
Noted media ecologist Jack Myers, chairman of MyersBizNet and a top authority on where media is headed from a financial perspective, has good news for radio and television broadcasters.
10/26/2016
The CEO of Fox Television Stations and co-president of Fox News joins David Smith of Sinclair, Perry Sook of Nexstar and Pat LaPlatney of Raycom on a CEO panel at TVNewsCheck’s TV2020: Monetizing ATSC 3.0 conference.
10/26/2016
This year, Target is making a big push into TV for its holiday campaign. As a way of better connecting with its Hispanic shoppers, the 1,800-unit chain is increasing its media investment in TV by 21% this year compared with last year.
10/26/2016
While the World Series is always a must-buy for auto, insurance, telecom and QSR brands, the chance to air spots within the historic framework of this year's MLB title tilt has precipitated a surge of interest across the category spectrum.
10/26/2016
Republicans, on the verge of losing the Senate, are plowing a mammoth $25 million into six races in a last-ditch attempt to stop Donald Trump from dragging the entire GOP down with him.
10/26/2016
What’s notable about “Designated,” “Quantico” and “Blacklist” is that these aren’t, by their L+SD ratings, big hit shows. “Designated” wins its timeslot, but the other two don’t, and “Quantico’s” ratings have been on a steady slide since last spring. But at a time when viewers’ habits are changing, this DVR viewership could keep programs like that on the air.
10/26/2016
House Republicans are increasingly worried that Donald Trump’s presidential collapse will cut deep into their 30-seat majority, as races that looked relatively safe months ago have suddenly become battlegrounds in the final weeks of the 2016 election.
10/26/2016
Just when we thought the emotional Olympics rollercoast was behind us, our ratings data is just catching up. According to Nielsen, Olympics viewership on digital platforms was said to comprise just 3% of total viewing.
10/25/2016
Hillary Clinton’s presidential campaign and its largest outside supporter are outspending Donald Trump and his allies by a nearly 2-to-1 margin on TV ads this week as voters begin heading to the polls in battleground states.
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