Industry News
Articles and announcements about the broadcast industry.

6/14/2016
As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses.
6/14/2016
The Tony Awards ceremony had its highest ratings in 15 years on Sunday night, with nearly nine million viewers tuning in to CBS. The 8.7 million viewers represented a 35 percent jump over last year, which drew 6.5 million.
6/14/2016
At the end of a heartbreaking weekend, and the start of what is sure to be an emotional week, broadcast brought together millions of people with a three-plus-hour live telecast that entertained and enlightened in so many ways it may take a while to sort them all out.
6/13/2016
CBS, working with units of Nielsen, has found a way to test TV commercials using neuroscience that shows which commercials will result in sales.
6/13/2016
New figures from Zenith, a media-buying agency, show TV remains the top draw for eyeballs, desktop Internet use is waning and mobile’s slice of people’s screen time is growing.
6/13/2016
In her first ad of the general election campaign, Hillary Clinton will use Donald J. Trump’s words to portray him as a violently divisive candidate who is intolerant of the diverse fabric of the American electorate.
6/13/2016
A proposed package, according to MoffettNathanson Research would include packaging all the networks from the three major media Hulu investors -- NBCU, 21st Century Fox, and Disney-ABC Television. It assumes Hulu would also strike a deal with CBS Corp.
6/13/2016
The amount of time that people around the world devote to using mobile Internet will increase by nearly 27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media Consumption Forecast.
6/10/2016
The recent increase in TV spending — after a period of decline — was a key factor in driving sales for a dozen of large advertisers, according to a new study.
6/9/2016
The ANA said its probe of the advertising business found that rebates and other nontransparent practices are “pervasive” in the U.S., raising alarms about how ad agencies conduct business throughout the industry.
6/9/2016
Media company E.W. Scripps Co. has continued its push into podcasting with the acquisition of Stitcher for $4.5 million in cash.
6/9/2016
David Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION, is on a mission to demonstrate the value of television in the cross-platform universe.
6/9/2016
TV remains a mainstay as the primary screen for viewing long-form video content. However, connected devices, spurred by streaming video, have seen a nearly 20% year-over-year increase in digital video growth among U.S. adults.
6/9/2016
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year. But the daily figure is now rising slowly and is expected to grow by just 3 minutes between 2016 and 2018.
6/9/2016
When it comes to average audience per minute metrics -- the main measure that traditional TV shows use to show performance -- TV is still way ahead of pure-play digital media platforms.
6/9/2016
Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history but still below this year’s Mother’s Day total of $21.4 billion.
6/9/2016
For the broadcasters the presidential election cycle is a quadrennial gift that provides cash to reduce debt, pay dividends and fund acquisitions. Overall advertising volume is already tracking at 122% over 2012 levels.
6/9/2016
While internet advertising is expected to rise at a nearly double-digit rate from 2015 to 2020, PwC expects broadcast TV advertising growth to be fairly robust in the face of digital disruption and grow at 2.8%, hitting $70.4 billion in 2017.
6/8/2016
Nexstar Broadcasting Group and Media General say both of their respective shareholders have approved Nexstar’s acquisition of Media General. The station group also outlined what its executive office would look like after the merger.
6/8/2016
The securities research firm MoffettNathanson released a report showing that between half and three-quarters of the gross ratings points (people 18-49, C3) generated by the big four during the 2015-16 season were generated by live programs.
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