Industry News
Articles and announcements about the broadcast industry.

2/10/2017
Ad software provider Videology says it has seen a 273% increase in spending on advanced ad campaigns using linear TV over the last 12 months. There has also been an 840% increase in the number of linear TV impressions available to be bought and sold using programmatic technology.
2/10/2017
Millennials are often touted as the key segment that brands must effectively connect with because they represent the future of marketing. Yet, often overlooked is the baby boomer segment, which could pose problems for retailers.
2/8/2017
There’s no question that new media innovation is reshaping the TV economy, but sometimes it’s nice to be reminded that the largest device hasn’t lost all its sizzle.
2/7/2017
Digital in TV Ratings is the first technique to receive an MRC nod for its contribution to TV audience measurement of programming viewed on computers and mobile devices, Nielsen said.
2/7/2017
USA Today’s Ad Meter has been used to rank Super Bowl commercials since 1989. This year, more than 15,000 active voters weighed in on their favorites, and the top three ads all came from the auto industry.
2/7/2017
With all the measurement trust issues swirling around Facebook, 2017 will be the year when advertisers start calling the shots -- not through demands, but by making different and diverse choices with their budgets.
2/6/2017
The average audience for the game was off 0.5% from the 111.9 million who watched Super Bowl 50 on CBS in 2016. Even with the slight decline from last year, Super Bowl LI ranks as the fourth most-watched TV event of all time.
2/6/2017
The Super Bowl is the one broadcast where tens of millions of people not only watch commercials on purpose but discuss, analyze and engage with them. Several marketers wanted to take it a step further with live or nearly live commercials.
2/6/2017
Consumers spent more than 350,000 combined hours watching Super Bowl LI ads on YouTube during the game itself, a new record and up 15% from 2016’s installment of the game.
2/6/2017
Fox had negotiated overtime ad spots with a handful of brands and was able to air four additional Super Bowl spots before the Patriots' victory in overtime, which added an estimated $20 million to the network's Super Bowl ad revenue.
2/3/2017
Spending on video ads targeting local audiences is expected to grow $5 billion to $37.6 billion by 2021, driven primarily by local TV and digital, according to BIA/Kelsey’s latest forecast.
2/3/2017
TV is still the chief, information-driving force before, during and after the Super Bowl, and TV—more than any other medium—impacts what meals, snacks and beverages viewers buy for their watch parties.
2/3/2017
Toyota has advertised during the Super Bowl for the past five games, but this year, the car maker is airing only a local spot for viewers in Los Angeles and San Francisco.
2/3/2017
New FCC chairman Ajit Pai signaled Thursday that he wants broadcasters to be able to start working on tomorrow's TV today.
2/3/2017
Toyota has advertised during the Super Bowl for the past five games, but this year, the car maker is airing only a local spot for viewers in Los Angeles and San Francisco.
2/2/2017
#TVisSocial, a new study by the Video Advertising Bureau shows that during primetime 87% of the trending topics on Twitter were driven by TV.
2/1/2017
Are Google/YouTube are so starved for ads that they have to take spots that are more than five minutes long from marginal sponsors and get more money for making them unskippable?
2/1/2017
The social network is developing a video-centric app for TV set-top boxes, including Apple TV, people familiar with the matter said, giving it a home for video content—as well as a new vehicle for video advertising.
2/1/2017
No matter what the tech giants do, people’s use of software to block digital advertising — often the lifeblood of companies’ online business models — keeps gaining traction worldwide.
2/1/2017
As consumer interest in OTT streaming services grows, it’s crucial that TV stations be included to maintain OTA TV’s big advantage over cable and satellite: complete coverage.
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