Industry News
Articles and announcements about the broadcast industry.

10/25/2016
On Wednesday we reported that we were seeing basically $120 million of booked TV and radio advertising leading up to Election Day. The total is now $103 million from Oct. 21 through Nov. 7.
10/25/2016
Nielsen will officially be introducing out-of-home ratings next April. Using its sample of 75,000 portable people meters across 44 markets, Nielsen will start to give clients a more scientific look at who’s leaving their humble abodes to watch NFL games and “Empire.”
10/25/2016
In a new push to get Facebook users to stream live video, the giant social network is rolling out an ad campaign on television as well as on billboards and buses in the U.S. and the U.K.
10/25/2016
Overall media spending for the month grew 4%; digital media rose 17%. All TV network based digital advertising was up 16% and local TV/cable advertising rocketed up 24% amid the environment of heavy political advertising.
10/25/2016
YouTube is putting together an over-the-top live TV package to launch in early 2017. Hulu will unleash its own live OTT package in early 2017 as well. AT&T will beat them both out of the gate, launching its own bundle by the end of 2016.
10/21/2016
Overall TV ad spending in Florida's U.S. Senate race is approaching $40 million, with Marco Rubio and Republicans holding a big advantage over Patrick Murphy and his allies.
10/21/2016
NBCUniversal is investing another $200 million in BuzzFeed, doubling its investment in the digital media company.
10/21/2016
Marketing executives have lost control over their own industry, and CMOs must take a greater role in solving problems such as ad fraud, viewability, transparency and a strained and undertrained workforce, Bob Liodice, CEO, ANA said.
10/21/2016
The final debate matchup between Hillary Clinton and Donald Trump brought in 71.6 million viewers, beating the second contest in the ratings but failing to top the record-setting first debate, according to Nielsen.
10/21/2016
The industry has not seen the full fallout from Facebook's misattributing viewing metrics, says Publicis Media Exchange CEO Dave Penski during a keynote conversation at the Advanced Advertising Summit in New York.
10/20/2016
Google reached an agreement with CBS to carry the broadcast network on its soon-to-be-launched web TV service. The deal made CBS the first major TV network to sign on to the new TV service, which will be housed on Google’s YouTube platform.
10/20/2016
With just one two-hour trading session yielding tepid bidding from wireless communications companies, the Commission pulled the plug on further rounds, effectively ending the second stage of the forward auction much sooner than many had expected.
10/20/2016
NFL ratings are down so far this season, but an iSpot.tv report finds that in-game advertisers are still getting broad exposure for their brands.
10/20/2016
Trump’s campaign will spend almost $11.7 million on television ads set to run in 11 states this week, topping Clinton’s spending on ads for the first time. The Clinton campaign is spending $10.5 million on advertising in seven states.
10/20/2016
This ATSC 3.0 road map was developed to provide broadcasters with information for station management and broadcast engineers to transition from ATSC 1.0 to ATSC 3.0, the next-generation broadcast TV service.
10/20/2016
Facebook Live broadcasters are getting a new option to schedule their shows: Facebook officially announced support for scheduled Live streams and is going to make the feature available to owners of verified Facebook pages.
10/20/2016
The online ad giant has offered a survey product for a number of years, but the latest version is integrated with Google’s “Analytics 360 Suite” and adds functionality specifically geared towards marketers.
10/19/2016
Fundraising has taken a back seat because, as Mr. Trump said: “I don’t even know why I need so much money. Why do I even need these commercials?” With the election only a few weeks away, we’re about to find out.
10/19/2016
A total of seven networks, along with the Washington Post, will live-stream the final 2016 presidential debate Oct. 19 via YouTube, the Google-owned company announced.
10/18/2016
Even during a busy news week (thanks to the presidential campaign and debate), more than half of Americans (51%) talked about one or more of the new shows during the past week, according to a weekly survey by Engagement Labs’ Keller Fay Group.
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