Industry News
Articles and announcements about the broadcast industry.

10/18/2016
Donald Trump is about to visit Virginia and pour $2 million into TV ads in the state, a campaign official said, pushing back on reports that the Republican presidential hopeful was abandoning the key battleground.
10/18/2016
The battle for statehouse control is playing out in more than half the states with tens of millions of dollars of planned political spending before the Nov. 8 general election.
10/17/2016
A monthly survey revealed that 69% of 13-33-year-olds follow the news some or all of the time—and the top reason they do is because they like to be informed and in the know.
10/17/2016
Hillary Clinton’s campaign is dispatching first lady Michelle Obama to campaign in Arizona and is considering sending the Democratic nominee herself as polls have shown a tightening race for president in the traditionally Republican state.
10/17/2016
The map shows spending by the top 25 battleground media markets with booked TV and radio spending by both Team Trump and Team Clinton, including the PACs that support them.
10/17/2016
This will be the first year to outpace dollars spent in 2007, right before the economy came crashing down, and while it’s partly driven by the strong political and Olympics spending, it also reflects a stabilized economy.
10/17/2016
Nearly 60% of all national voters can be persuaded by political TV advertising in the last week leading up to the day of an election -- which this year is November 8.
10/14/2016
According to a report, Winning the Undecided Voter, half of national voters and three-quarters of local voters can be swayed by TV advertising within the last week leading up to Election Day.
10/14/2016
According to TiVo Research's Q2 State of TV report, while the vast majority of TV viewing continues to be live, broadcast network prime-time viewing is more likely to be time-shifted than cable programming.
10/14/2016
GfK’s latest report found that 16 percent of the viewing population has more than one SVOD subscription, up 10 percent in the past three years.
10/14/2016
Congressional Leadership Fund and American Action Network, sister organizations aligned with House leadership that spend on down-ballot races, are expanding into races that lean Republican and into districts where Republicans have previously insisted are out of reach for Democrats.
10/13/2016
Whether it is severe weather events like Hurricane Matthew, tornadoes in the Midwest, or domestic terrorist attacks, local broadcasters are the lifeline of support. It is a lifeline in need of the very best technology in today’s media landscape in order to ensure critical information is distributed in every way possible.
10/13/2016
The biggest difference between how viewership is defined on TV versus the web: Whereas TV looks for the average number of viewers across the entire program, the web prioritizes the cumulative number of people who have watched a video.
10/12/2016
Judd Rubin, VP-revenue at Strata, told Ad Age that he thinks we're about to see a final, huge push in TV ad spending that will shift more states in our map into the red and orange zones.
10/12/2016
Nearly 67 million people watched the second presidential debate Sunday, according to Nielsen. CBS led the way with 16.5 million total viewers, good for a quarter share of the total 66.5 million viewer audience. ABC was next at 11.5 million.
10/12/2016
The ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) will bring thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities together to figure out ways to move diverse segment and multicultural marketing forward.
10/12/2016
Kantar says there’s a growing need for ad buyers and sellers to analyze cross-channel spending on a more holistic basis. The expanded data will be available to agencies, marketers and media sellers starting in the U.S.
10/12/2016
The ANA, 4A's and other trade groups called an update to the proposed FCC rules that would require "opt-in" consent from consumers when ISPs use or share web behavior and app usage data "an unprecedented step."
10/12/2016

The trends in consumer usage portend a more difficult sales environment for traditional TV in the longer term, but television executives are exploiting digital opportunities at both the local and national level. 

10/12/2016
For the first two debates in which Hillary Clinton and Donald Trump faced off, the film industry was the top spender on the top four networks, according to iSpot.tv, which tracks TV advertising in real time.
«« First |1 2 3 4 5 6 7 ... 77 78 79 80 81 82 83 ... 95 96 97 98 99 100 101 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp