Industry News
Articles and announcements about the broadcast industry.

2/1/2017
In a change from last year’s Super Bowl survey, there was an increase from 48% to 53% of viewers saying they’d be disappointed if the Super Bowl were broadcast commercial free, according to a national survey commissioned by Burson-Marsteller's Fan Experience.
1/31/2017
According to GfK MRI’s Survey of the American Consumer, Millennials (ages 18-34) account for 43% of the “cordless” population—those who have never had cable, satellite or fiber optic TV service and those who once had it but have “cut the cord.”
1/31/2017
At the first public meeting of the Pai FCC, the Commission voted today to eliminate the requirement that stations maintain “Letters and Emails from the Public” in their public inspection files. That decision will have differing impacts on TV and radio stations.
1/31/2017
The Advanced Television Systems Committee Board of Directors has re-elected Richard Friedel of Fox Networks as board chairman to continue serving for 2017. He was re-elected for a new one-year term.
1/31/2017
Nielsen’s Local Watch Report for the third quarter of 2016 focused on the media consumption habits of moms, who spent 56% of the total time spent by women 18-49 in 2016.
1/31/2017
Out of the 31 auto brands that aired commercials during NFL programming, Chevrolet spent the most on placements throughout the 2016-17 NFL season, accounting for 11.1% of the auto industry’s spend — an estimated $99.6 million.
1/31/2017
CBS is looking at a new marketing design, bridging traditional linear TV show marketing and a digital media platform for its upcoming show “The Good Fight” to air on CBS All Access.
1/31/2017
The latest Nielsen cable network universe estimates show the median cable network lost 2.1 percent of its subscribers, a hurt that’s being felt almost equally among cable network owners.
1/30/2017
Mindshare has released a new consumer trends report highlighting trends that will impact the ad business in 2017. This year will see the emergence of Boomer power, the embrace of boredom, and a growing realization that the so-called American Dream has different definitions.
1/30/2017
According to a survey commissioned by native-advertising firm MGID, TV leads the pack for viewing of the Feb. 5 Superbowl LI game, with a mere 2% expecting to watch on mobile.
1/30/2017
The heavily influential marketer's program includes a thorough review of all media-agency contracts, plus requirements that everyone use industry-standard viewability metrics, fraud protection and third-party verification.
1/27/2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017.
1/27/2017
The broadcast network presidents have added their voices to those in the industry asking the company to modify its rollout plans for its total content ratings, which is still scheduled for full release on March 1.
1/27/2017
The elements of the campaign also demonstrate how online and mobile content can drive television viewership. Gmail users who interact with content from one of the three TV shows will see a TGIT-themed ad at the top of the Gmail home page.
1/27/2017
There’s a significant subset of Millennials who aren’t corder cutters – they’re cord nevers, people who have never paid for a cable or satellite TV subscription in their adult lives.
1/25/2017
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.
1/25/2017
The company will be airing the first live Super Bowl commercial to hawk its Snickers candy bar brand.
1/25/2017
Nielsen’s SVP of Local TV said at NATPE, “We are making sure that we have comprehensive measurement. This will be inclusive of all out-of-home viewing, from bars to airports. It is a matter of minutes, and margins, and out-of-home measurement will greatly impact local television.”
1/25/2017
The closeness and genuine affection among longtime competitors within the TV community was on moving display at the annual NATPE Legacy Awards, named in honor of the late NBC Entertainment President Brandon Tartikoff.
1/25/2017
Digital’s long-torrid pace of growth is slowing. During 2016, it was up 13.3%, well below its 19% compound annual growth rate from 2012-‘15, according to a new report on full-year spending from Standard Media Index.
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