Industry News
Articles and announcements about the broadcast industry.

6/8/2016
In a survey of 1,015 adults by ORC International, in conjunction with ad-tech firm Mirriad, 76% reported blocking ads online and skipping traditional TV ads. The study found the outlook for video advertising to be even worse: 90% of people skip pre-roll ads.
6/3/2016
TV and radio ad spending (including advance bookings) by pro-Hillary PACs and advocacy groups has surged past the $100-million mark -- to, specifically, $105,105,227.
6/3/2016
In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey forecasts the overall local media marketplace to experience consistent growth, reaching approximately $172.2 billion by 2020.
6/3/2016
MoffettNathanson Research believes that Hulu has an advantage in building a successful national OTT service -- with access to a possible 40% plus the reach the four broadcast networks have as a core base.
6/3/2016
TV is still champion, but it faces plenty of questions. The introduction of broadband internet, cell phones and social media have created tremors that are shaking the walls of the house that TV built.
6/3/2016
TV stations are producing more news than ever this year, with the median output of 5.5 hours a day breaking the record set in 2012 by a half hour, the latest RTDNA/Hofstra University annual survey of newsrooms found.
6/2/2016
CBS Interactive Advanced Media has launched a new OTT service, TrainerPass, geared directly at the fitness market, featuring hundreds of videos from celebrity trainers and workout programs covering everything from yoga to kickboxing.
6/2/2016
Facebook is no longer delivering digital ads only to people looking at their Facebook pages. An expanded test of Facebook’s Audience Network will expand advertisers’ campaign beyond Facebook and into other mobile apps.
6/2/2016
The luxury advertising marketplace will expand 3.0% in 2016, nearly double the 1.9% it grew in 2015, according to a new forecast released by Publicis’ Zenith unit.
6/2/2016
Many of the world’s largest internet companies rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users blocking advertising when browsing the web on cellphones.
6/2/2016
According to an eMarketer survey, among media agencies, viewability was the biggest concern, with 70% of respondents giving it at least a score of 8. Other top concerns were click fraud and bot traffic.
6/1/2016
Around 75% of broadcast and cable networks will use Nielsen's C7 metric as their primary currency for this year's upfront deals, according to a new survey from the Video Advertising Bureau.
6/1/2016
The first sign that the US video streaming market is approaching saturation is revealed in a forecast from research and consulting firm, Strategy Analytics, which shows the growth rate slowing for the first time.
6/1/2016
The Media Rating Council (MRC) plans to issue guidelines on mobile viewability measurement. The standards will aim to create a working measurement for viewability in mobile environments.
6/1/2016
Some of the biggest names in broadcasting already are experimenting with a la carte services abroad, where they're less beholden to the whims of cable and satellite companies. Consumers could control the pay-TV market.
6/1/2016
According to the American Consumers Newsletter by Cheryl Russell, New Strategist Press, the Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election.
5/31/2016
According to the American Consumers Newsletter by Cheryl Russell, New Strategist Press, the Baby-Boom generation will account for more than one-third of voters in the 2016 presidential election, outnumbering voters in the other generations.
5/27/2016
According to Snapchat, Fox's campaign boosted brand awareness by 16 points when comparing a group who saw the ad versus those who did not see the promo. It also increased tune-in intent by 8 percent.
5/27/2016
As TV syndicator Twentieth Television looks to line up new brand integrations, it has partnered with data science player 4C to measure their social impact—and find new sponsors that would benefit from them.
5/25/2016
Whether you’re a Millennial or Boomer, you tend to be making similar decisions about media. That’s the finding of a new study from Nielsen that examines media usage among Millennials, Gen X and Boomers.
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