Industry News
Articles and announcements about the broadcast industry.

10/12/2016
Interpublic Mediabrands’ Magna Global unit continues to see most of programmatic growth coming from the open RTB marketplace, not from other “non-RTB programmatic” forms of trading, including private marketplace deals that many big agencies have been touting as the trend in programmatic trading.
10/10/2016
In close races, it's critical that campaigns' messages reach not only their loyal party base, but independent and undecided voters. According to Pew Research Center, 39% of voters now identify themselves as independent, and a recent VAB study shows that three out of four undecided voters can be swayed as close to one week before a local election.
10/10/2016
While there is a segment of car shoppers who want to buy vehicles online in an Amazon-like experience, a new report indicates dealers may be overestimating how strong consumer demand for this capability really is.
10/7/2016
During premiere week, five programs grew at least 100 percent from L+SD to live-plus-seven-day-DVR playback, more than ever before.
10/6/2016
A report by Business Insider notes that an estimated 800,000 cable customers are expected to scrap their subscriptions in the next 12 months.
10/6/2016
National Amusements, the Redstone holding company that controls CBS and Viacom, sent a letter to the boards of both companies last week urging them to consider an all-stock merger.
10/6/2016
A growing population of Americans are forgoing traditional TV models and are instead becoming satisfied with streaming video on demand services as their sold content provider, according to a recent report by Ampere Analysis.
10/6/2016
This year, as states elect 12 governors, fill scores of other offices and several thousand legislative seats, television ad spending on state races has outpaced the last comparable election at this point, even when adjusted for inflation.
10/6/2016
The ATSC 3.0 Link Layer Protocol—which transports data between the network layer to the physical layer on the sending side, as well as the data from the physical layer to the network layer on the receiving side—is among the three standards that received approval.
10/5/2016
Some wealthy Republicans have begun to open their wallets to advance Donald Trump’s presidential ambitions, and their money is likely to fuel a mini spending spree in the final dash to Election Day.
10/5/2016
The National Retail Federation (NRF) says it expects sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6% to $655.8 billion - significantly higher than the 10-year average of 2.5%.
10/5/2016
U.S. sales of cars and light trucks fell for the second straight month in September—however the drop was not the 2% or so that forecasters had predicted, but only 0.7%.
10/5/2016
Broadcasters are keen to dismiss Mr Trump as an anomaly, with 70% of local station groups calling his strategy a “fad”, a recent survey showed. “I don’t think we’ll ever get another candidate like this,” said Steve Lanzano, president of TVB.
10/5/2016
Viacom‘s board of directors announced that it has formed a special committee of independent directors to evaluate the request by controlling shareholder National Amusements that it explore a potential combination with CBS Inc.
10/5/2016
TV stations reassigned to new channels and the multichannel video distributors that carry those stations will file Form 399 to claim reimbursements from the $1.75 billion TV Broadcaster Relocation Fund for expenses they “reasonably incur” in the post-incentive auction repack.
10/5/2016
The conventional wisdom among Donald Trump’s supporters is that his success doesn’t rely much on political ads. The evidence suggests otherwise. As Trump’s ad spending has risen, the race has tightened. As it has dipped, his polling deficit has widened.
10/5/2016
The ANA is urging Facebook to offer marketers greater transparency into how it measures ads on its service, a week after it came to light that the social network had overestimated video viewing for two years.
10/4/2016
Pragmatic optimism prevailed at TVB Forward, despite transitional headwinds.  Held last week, the event gathered c-suite broadcast leaders from across the country to collectively affirm their position in the advertising ecosystem.
10/4/2016
The reduction is part of NBC’s plan for the 90-minute live comedy show. In the spring, the network announced that it would slash the program’s national commercial load by 30% by cutting two commercial breaks.
10/4/2016
The network's five-year deal with the streaming service has lapsed, which means that for the first time, The CW's website and apps will have exclusive in-season streaming rights to its shows like Supergirl, which has migrated over from CBS.
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