Industry News
Articles and announcements about the broadcast industry.

5/25/2016
Toyota announced that it plans a collaboration with ride-sharing leader Uber, the latest in a series of similar partnerships involving major automakers.
5/25/2016
The CW locked in a long-term renewal of its affiliation deal with Tribune Broadcasting. The agreement ensures that the CW will air on 12 Tribune stations across the country - in 28 million homes.
5/25/2016
Content discovery platform Taboola announced a partnership with NBCU News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work to develop iterations around the Taboola Native ad server.
5/25/2016
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) that formalized its opposition to the FCC’s proposed set-top box rules.
5/25/2016
Groupon is making its return to national TV advertising on Monday with a new campaign that highlights the experiences consumers can discover through the online deals marketplace.
5/25/2016
Hundreds of millions of dollars that Republican groups had been poised to spend in the 2016 presidential election are now increasingly likely to move into Senate and House races.
5/25/2016
Network television has taken a few knocks in recent years over concerns about its ageing audience and a drift to new digital platforms, but CBS’ Les Moonves is optimistic. Television, he said, remained “the single best and most effective medium” for brands.
5/24/2016
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) on Monday that formalized its opposition to the FCC’s proposed set-top box rules.
5/24/2016
comScore is now circulating a infographic that explains, by their analytics, the current state of ad blocking and ad fraud and adding some new exclamation points.
5/24/2016
The ListenFirst Television Interest (TVI) Rating is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. The metrics measure organic actions that are largely unaffected by paid media.
5/23/2016
TV advertising revenue rose 5% in April, according to Standard Media Index (SMI), benefitting from a hot scatter market leading into the Upfront.
5/20/2016
The brand pulled out of TV in April, but will return to the small screen for the remainder of the year, specifically for back-to-school.
5/20/2016
Growing up in the print and then the digital eras, it was always about "How do we get brands to shift dollars out of TV over to us?" Unfortunately, when they did, their sales suffered, and they put most of their spend back on TV.
5/19/2016
Pepsi ran the first of what it says will be dozens of five-second ads featuring various emojis placed on bottles of its flagship soda. Three ads used emojis to represent characters others members of the Empire cast.
5/19/2016
The company lacks deals to use cable or satellite set-top boxes to send targeted ads to people watching VOD, and the TV industry's major powers don't seem inclined to let it.
5/19/2016
TV ad revenue rose 5% in April, according to data from research company Standard Media Index.
5/19/2016
More than 86,000 broadcast TV spots have already run this year as part of Senate races, at an estimated cost of $83 million, according to a Bloomberg Politics analysis of data from ad-tracking firm Kantar Media/CMAG.
5/19/2016
According to a new study by RAPTmedia, consumers don’t trust content that’s pushed at them. And nearly all consumers are going out of their way to avoid seeing it by blocking pop-up ads, disabling cookies, opting out of emails, and skipping pre-roll video ads.
5/19/2016
"The future value of broadcasters has now reached an all-time high and for the first time, accounts for almost half of enterprise value," consulting firm Accenture notes in its 2016 update of The Future of Broadcasting.
5/18/2016
Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.
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