Industry News
Articles and announcements about the broadcast industry.

10/4/2016
Some 5,598 marketers placed commercials on traditional TV networks - broadcast and cable - in the first half of 2016, with 40% of those also buying digital media on TV-related Web sites, according to MediaRadar, a media researcher.
10/3/2016
For the advertising industry, audience measurements translate directly into dollar amounts, and the different methods to measure views — and the fact that the information is all self-reported by the tech companies — are problems.
10/3/2016
The FCC Friday issued a public notice outlining its plan for the "order and schedule" for repacking broadcasters into smaller spectrum space after the broadcast incentive auction.
10/3/2016
“SNL” scored its biggest premiere ratings in eight years, according to live-plus same day viewing figures from the 56 local markets metered by Nielsen.
10/3/2016
Despite a drop in political ads, car sales peaking and all kinds of audience measurement-related issues, things are looking up for local TV, according to industry insiders at TVB’s annual Forward Conference.
9/30/2016
Analysts and others pointed out a number of positives. Among them, the continuing growth of net retrans, upcoming money from the incentive auction and potential windfalls resulting from new revenue opportunities created by the adoption of ATSC 3.0.
9/30/2016
On the programmatic side, Videa, the Cox Media Group supply-side platform that began beta testing late last year, announced its official launch. Nielsen announced that it will expand its Portable People Meter tech into local TV ratings.
9/30/2016
Valari Staab has focused on giving individual stations the resources they need—more staff, new studios and state-of-the-art helicopters among them—to grow from the ground up. For her achievements, B&C and the TVB have selected Staab as Broadcaster of the Year.
9/30/2016
Videa, a Cox Media Group company, debuted its supply-side programmatic platform. Videa automates the buying and selling of full schedule, forward reserve, local broadcast TV inventory and offers data and analytics to optimize results.
9/30/2016
Automated ad selling platforms for TV stations are picking up some steam after a few years of slow development, but not fast enough for some agencies. That was made clear during TVB Forward conference sessions that touched on the topic in various ways.
9/30/2016
Revising earlier estimates, Kantar Media/CMAG says TV stations will get $2.8 billion for political advertising -- down $500 million from its $3.3 billion estimate made in July 2015. Still, Kantar says total revenue for TV stations will be up versus the last big political advertising season.
9/30/2016
Tribune-owned Fox affiliate WDAF Kansas City (DMA 33) was recognized today with the Ad Council’s 2016 Crystal Bell award. Each year, this award is presented to one TV station for its extraordinary support of the Ad Council’s public service campaigns.
9/30/2016
Total local ad revenue is likely to grow from $146 billion in 2016 to $172 billion in 2020. But traditional local revenue will be flat. All the growth is coming on the digital and mobile sides, according to Tom Buono, founder of the BIA Financial Network and CEO of BIA/Kelsey
9/30/2016
TV stations stand to benefit from the competition that has suddenly erupted between the two hard-charging research companies that are battling to bring 21st century electronic audience measurement to even the smallest television markets.
9/30/2016
The Wells Fargo analyst is bullish on net retrans growth, sees spot advertising moving along with single-digit growth, and sees ATSC 3.0 presenting opportunities for new revenue streams.
9/30/2016
Kantar Media/CMAG, a top ad-tracking agency, is forecasting that political spending on local broadcast television in 2016 will reach $2.8 billion—about $300 million less than what was spent in 2012, and $500 million less than the agency’s initial estimate for 2016.
9/29/2016
KMGH, WRTV, WCVB, Horizon Media (Los Angeles), Vizeum and Horizon Media (New York) are the winners of TVB’s fourth annual EMMA Awards.
9/29/2016
Steven Szakaly of NADA said he expects car dealers to advertise more and offer more incentives as the industry’s seven straight years of growth (which hadn’t occurred since the 1920s) comes to an end.
9/29/2016
On the heels of station groups changing their political ad forecasts, industry analysts said they too expect local TV to get less than the $3.3 billion previously predicted.
9/29/2016
Kantar Media/CMAG has revised its projected numbers for political ad spend downwards. Its update expects that TV stations will garner about $2.8 billion from politicos and cable/broadcast networks $100 million.
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