Industry News
Articles and announcements about the broadcast industry.

5/18/2016

The general election effort to take down Donald J. Trump through TV ads will begin on Wednesday, with the main “super PAC” supporting Hillary Clinton airing its first two attack ads on broadcast TV in four swing states.

5/18/2016

A new ABC study, which analyzed marketing spend and ROI over three years, makes the strongest case yet to advertisers and buyers that digital can't match the long-term ROI benefits of advertising on linear TV and its related platforms. 

5/18/2016

Netflix and Univision announced a unique deal that will allow the Spanish-language broadcaster to air the first season of the Netflix original series “Narcos” ahead of its second-season premiere on the streaming service.

5/18/2016
A groundbreaking survey by Zogby Analytics finds that 85% of consumers prefer an ad-supported Internet model instead of paying for online content.
5/18/2016

Television its dead—long live television. That could become the unofficial motto to explain the recent flurry of hookups between digital players with old-guard media companies.

5/18/2016
So far this upfront week, two TV network presentations, NBC’s and Fox’s, looked to boost their respective advertising efforts by making pointed attacks on the competing digital video business.
5/18/2016
Some $12 billion in ad revenues in the U.S. alone will be disrupted by rising ad blocking by the year 2020, according to a new survey and forecast from Optimal.com and Wells Fargo.
5/17/2016

The NBCU local TV stations believe that a measurement change to impression-based from cost based on ratings points for local TV would enable it to better unify content across platforms.

5/13/2016
Local television stations' over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion. This would mark a 12.1% increase over 2015.
5/13/2016
Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart.
5/13/2016
Publishers will lose more than $27 billion worldwide to ad blocking in 2020, according to a forecast from Juniper Research, which will account for nearly 10% of the entire digital ad market.
5/10/2016
The TV Academy plans to honor the four broadcast nets with a “Cornerstone Award” in recognition of their roles in TV history. The presentation will be made at the Academy’s 70th anniversary gala.
5/10/2016
With their sights set on a $63 billion TV ad market, streaming-video services like Hulu and Crackle are now defining themselves as TV networks, arguing they’re just as prevalent in the living room as ESPN and MTV.
5/10/2016
The company said it had surpassed 500 million downloads with 50 million active users at the beginning of the year, meaning that the active user base has likely doubled since that time.
5/10/2016
As more people abandon traditional TV for streaming services, YouTube, and social media, broadcasters will have to fight to keep advertisers coming back. But by then, the dichotomy between TV and digital may not mean much anyway.
5/10/2016
YouTube CEO Susan Wojcicki opened verbal fire on the TV industry in a presentation to advertisers. YouTube might be reaching more of the 18-49 demo than TV, by its definition of reach - but as any marketer will tell you, reach is just the beginning.
5/10/2016
A survey by The Harris Poll of 2,000 consumers finds that 74% of Millennials (20-39) and Gen Z (16-19) object to being targeted by brands in their social media feeds.
5/10/2016
Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy. Google, together with Facebook, controlled 64% of the digital ad market last year.
5/10/2016
NBCU has developed an algorithm similar to the one used by online dating sites to help viewers warm up to advertisers' brands on its lifestyle networks.
5/1/2016
The VAB released a research report that proposes the adoption of average audience per minute as a “common currency” for evaluating audience claims across television and digital media.
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