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TVB’s latest research shows that Mississippi voters trust and respond to local broadcast TV

New research on Kentucky media usage shows voters of all parties respond to and trust news on local broadcast TV.

TIP Initiative (Television Interface Practices), an industry work group dedicated to promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners announced the first Logtimes interface has been implemented by several system providers.

TVB released new polling research from Research Now SSI, demonstrating TV’s continued role in political decision making and dominance in voter trust.

Leo MacCourtney, President of Katz Television Group, has been elected to serve as TVB Chairman for a two-year term (2019-2020). A member of TVB’s Board of Directors since 2005, Mr. MacCourtney most recently served as treasurer. He assumes the Chairman’s position previously held by Perry A. Sook, Founder, Chairman, President and CEO of Nexstar Media Group, Inc., who completed his two-year term at 2018 year-end.

TVB announces that initial results are in from the 2018 Voter Funnel Study, showing that voters in Arizona and Florida found advertising on television to be most influential in making voting decisions.

TVB announces that total spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle, and any previous election cycle, based upon Kantar Media/CMAG’s latest figures.

The inaugural Catalyst Award, previously known as the Crystal Bell Award, honors media outlets annually (across all media) that develop and implement innovative and effective programs that create meaningful change for social causes.

TIP Calls for Increased Industry Participation and Collaboration from System Providers, Buyers and Sellers at September 27th TVB Forward Conference in New York City.

BIA Advisory Services Present Total Local TV Advertising and Total U.S. Retail Vertical Forecasts at the TVB Forward Conference.

The prestigious TVB Excellence Award recognizes recipients for their creativity in producing a collaborative multiplatform advertising campaign that generated results and value for their client over the past year. The TVB NEXT Awards honor tomorrow’s leaders in media buying, planning and sales.

Top executives and key stakeholders across the media and advertising industry spectrum will meet at Forward 2018 – Local Broadcast Television’s Annual Forward Conference presented by TVB at Pier Sixty, Chelsea Piers in New York City on September 27, 2018. 

“Nielsen’s Q1 Total Audience Report confirms Americans’ consistent preference for linear television over all other media. With so many options to consume video content, linear television continues to dominate video viewing across all screens including mobile devices, capturing 80% share of viewership according to the report. While streaming and mobile video options are additive to television viewership, linear live and time shifted viewing among American adults continues to grow on its own.” — Steve Lanzano, President & CEO, TVB

TVB hosted an exclusive discussion with state and national experts on the 2018 election and how to effectively reach voters through television advertising in Nevada.

TVB President and CEO Steve Lanzano said, “Time and time again high-profile live events such as sports featuring the hometown team are massive draws for local affiliate stations. This was confirmed with the Washington Capitals’ game five Stanley Cup clinching win delivering a 25.2 household rating in Washington D.C. versus a national household rating of 3.9. When communities and fans are searching for reliable and timely information on historic local accomplishments, they turn first and foremost to local broadcast television.

TIP Initiative (Television Interface Practices), a consortium of local television broadcasters including Nexstar Media Group, Sinclair Broadcast Group, TEGNA, Tribune Media and Hearst Television, today announced the release of an updated framework for standards-based transaction interfaces, highlighting the progress the work group has made toward its goal of accelerating electronic advertising transactions for local TV broadcasters and their media agency partners.

“The actions taken by Facebook to prioritize local news publishers—including local television broadcasters— over national media was driven by direct feedback from its user base and the Company’s overall strategy to reduce false news and misinformation,” stated Steve Lanzano, TVB President and CEO.

It's easy to recall a time when "fake news" wasn't a term firmly entrenched in the ongoing national conversation, but it's important to understand the implications of its rise in use. In a culture where reporting — and by extension journalistic integrity — is questioned, where can consumers turn and who do they trust for accurate information?

TVB President and CEO Steve Lanzano said, “Local broadcast television stations remain the leading and most trusted source for local communities to access real-time reporting and critical information during severe weather events and for daily life. As Boston faced the Bomb Cyclone, residents overwhelmingly chose their local broadcast TV stations’ online news platforms over all other media for storm coverage.

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.

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