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It's easy to recall a time when "fake news" wasn't a term firmly entrenched in the ongoing national conversation, but it's important to understand the implications of its rise in use. In a culture where reporting — and by extension journalistic integrity — is questioned, where can consumers turn and who do they trust for accurate information?

TVB President and CEO Steve Lanzano said, “Local broadcast television stations remain the leading and most trusted source for local communities to access real-time reporting and critical information during severe weather events and for daily life. As Boston faced the Bomb Cyclone, residents overwhelmingly chose their local broadcast TV stations’ online news platforms over all other media for storm coverage.

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.

A consortium of local television broadcasters including Nexstar Media, Sinclair Broadcast, TEGNA and Tribune Media, today announced the launch of the TV Interface Practices or “TIP Initiative,” an industry work group dedicated to developing standard-based interfaces to accelerate electronic advertising transactions for local TV broadcasters and their media agency partners.

At TVB Forward 2017, a record audience of over 550 television CEOs and media executives heard ANA CEO Bob Liodice interview one of the world’s most influential voices in marketing, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science. Based at the University of South Australia Business School, the Institute’s research is supported by many of the world’s leading corporations including Coca-Cola, Kellogg’s, P&G, Turner Broadcasting, Mars Inc. and many others.

TVB announced advertising forecasts presented at Forward 2017 – Local Broadcast Television’s Annual Outlook Conference in New York City.

Gray Television was recognized today with the Ad Council’s 2017 Crystal Bell award at Forward 2017, the Television Bureau of Advertising’s (TVB) annual leadership conference in New York City. Each year, the Ad Council presents this award to a broadcast television partner for its extraordinary support of the Ad Council’s public service campaigns.

TVB announced the winners of this year’s Excellence in Local Media Marketing Solutions Awards (“EMMA”) and NEXT Awards at Forward 2017 – Local Broadcast Television’s Annual Outlook Conference in New York City.

Top executives and key stakeholders across the media and advertising industry spectrum will soon gather for Forward 2017 – Local Broadcast Television’s Annual Outlook Conference presented by TVB. Over 550 television CEOs, C-suite leaders, advertising agency executives and digital technology experts will participate in immersive discussions on the latest innovations and trends that are shaping the future of local TV at this year’s event, which takes place at Pier Sixty, Chelsea Piers in New York City on September 28, 2017.

TVB issued the following statement from Steve Lanzano, TVB President and CEO on the release of “Hurricane Irma Media Usage” survey results. The proprietary survey conducted by Research Now, a global expert in online market research, is an extension of the “Hurricane Harvey Media Usage” study released on August 30, 2017.

TVB has released a proprietary “Hurricane Harvey Media Usage” study conducted by Research Now, a global expert in online market research data. The proprietary analysis revealed that Southern Texas communities overwhelmingly chose local broadcast television as their preferred news source for storm coverage over all other media.

A proprietary “2017 Purchase Funnel” study conducted by GfK, a trusted leader in market research, in collaboration with TVB, revealed that from consumer awareness through the purchasing stage, television remains the most important influencer in all stages of the purchase funnel and for all age demographics, including millennials (adults 18-34).

The Political EMMA will recognize media strategy and execution of a collaborative, multiplatform political media campaign that generated results for a candidate or an issue on the ballot. To qualify for the Political EMMA, a campaign’s ads must air on a local broadcast TV station’s on-air, online and mobile advertising platforms.

TVB released new polling research from Morning Consult confirming TV’s critical role in influencing voter behavior during the 2016 election cycle.

Commenting on the appointment, Perry sook stated, “I’m honored to follow Michael Fiorile’s tremendous leadership by assuming the role of TVB Chairman as we continue to extend our work on important initiatives that will benefit the local broadcast television industry and our over 800 member stations. As the most trusted medium among viewers with the greatest influence on consumer purchasing and voting decisions, local broadcast television continues to be the leading marketing platform for brand managers, advertisers and political campaigns to reach target audiences.

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
“Morning Consult’s new poll results of 10,000 registered voters in ten swing states confirms why winning campaigns spend the lion share of their ad dollars on local broadcast TV. From increasing awareness to pulling the lever on November 8th, data shows that television was instrumental—across the board—as the most important medium in shaping the results of this election.
TVB announced the winners of the 2016 Excellence in Local Media Marketing Solutions Awards (“EMMA”) at Forward 2016 – Local Broadcast Television’s Annual Outlook Conference in New York City.
Missouri-based TV station WDAF Fox 4 was recognized with the Ad Council’s 2016 Crystal Bell award. The award was presented at the Television Bureau of Advertising (TVB) Forward Conference, the trade association’s annual leadership event hosted at Pier Sixty in New York. Each year, this award is presented to one broadcast TV station for its extraordinary support of the Ad Council’s public service campaigns.
Over 550 media, advertising, technology and broadcast experts will attend the event, which is being held at Pier Sixty at Chelsea Piers, the largest waterfront venue in Manhattan. The conference presents a forum for industry leaders to discuss the economic, political, technological and viewer/consumer opportunities and challenges that are shaping the future of advertising and local broadcast television.
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