TVB Commentary & "Quotables"

“Technology may change, but the highest-quality content will always find its way to broadcast TV because of its unparalleled reach.”—Gordon Smith, President, NAB
“More and more viewing is happening outside of seven days. When you extend the window to 35 days, in some cases you see double digit increases.”—Sara Erichson, Client Solutions & Audience Insights EVP, Nielsen
“Each of the news operations at CBS, Disney’s ABC and Comcast’s NBCU benefit their parent companies in meaningful ways, not just in profits, but with the political influence that follows from these divisions.”
“TV’s important to us. TV still works for us.”—Marisa Thalberg, CMO, Taco Bell
“Advertisers continue to seek local market reach. There is no better place than local broadcasting to find these audiences at scale.”—Jeff Wender, Managing Director, Local Media, Nielsen
“With attribution, optimization and data intelligence taking center stage, TV - linear television in particular, provides verifiable results to marketers and their agencies.”—James Fennessy, CEO, Standard Media Index
“The bloom is off digital media. There’s more skepticism, more conspiracy theories, more contrarians and more truthers, decrying everything from the efficacy of programmatic advertising and ad targeting to the point of brands on social media.”—Shareen Pathak, Managing Editor, Digiday
“Local TV news has done a good job of holding their audience and engaging the viewers, especially with digital enhancements. By serving viewers in more places at any time, via social media, apps and on demand news, a station builds higher levels of satisfaction and brand affinity.”—Seth Geiger, President, Smith Geiger
“Nothing underscores the reach of television advertising like comparing TV impressions to online views. Take note before you pronounce TV dead.”—Jason DaMata, Writer, TV Rev
“Advertisers know local broadcast is the best medium and provides the best local reach… Brands and their agencies want to measure their impact on audiences across different screens, and local television completes that picture.”—Ryan Reed, Director of Television & Video Solutions, Lotame
“No other media channel today can come even close to TV when it comes to reaching a lot of people fast and cheaply, with impact. Don’t forget, this afternoon ‘Judge Judy’ delivered more audience ad minutes in a 30-minute show than did all of the videos on all of YouTube in all of America all day.”—Dave Morgan, CEO, Simulmedia
“Premium content drives intent. A super-engaged environment where people are watching for over an hour — not two or three seconds — is where people can be convinced. The shakeout will come for people who chase traffic for the sake of it.”—Jim Lanzone, Chief Digital Officer, CBS
“TV is still very, very critical for our business ... TV still offers the best ROI across media channels.”—Marcos de Quinto, CMO, Coca-Cola
“The American public’s trust in local television news is a direct result of stations appropriately reflecting their local community, contextualizing the issues of the day for their viewers, fulfilling their obligation as licensees to serve the public interest, convenience and necessity.”—Jordan Wertlieb, President, Hearst Television
“Some of the dollars are going to shift to wherever people are consuming media. But if you don’t think TV ads make a difference in Senate, House and governors’ races, you’re looking at the wrong set of data.”—Casey Phillips, GOP Media Consultant
“Some of the platform's insights help explain Donald Trump's surprise election victory over Hillary Clinton last week….Over the last couple of weeks, Clinton spent a lot of her campaign money at the national level and the national cable stations. Towards the end of the last two weeks, Trump spent all of his money on the local markets and really spent a lot of money in the swing states.”—John Derham, Chief Technology Officer, iQ Media
“Do I think advertising helps? Yes. Organization helps, hard work helps, micro-targeting helps. Turnout. But clearly advertising is part of it.”—Sen. Roger Wicker (R-Miss.), chair of the National Republican Senatorial Committee
“While Donald Trump obviously benefited from an unprecedented level of free media coverage, which convinced him for much of the race that he didn't need to waste money on ads, in the end Team Trump did, in fact, plow a ton of money into advertising — and it cunningly, strategically outperformed tone-deaf Team Clinton.”—Simon Dumenco, Columnist, Ad Age
“As advertisers recognize that they’ve gone overboard on data sciences and data analytics, after looking at a lot of the ROI, they are beginning to realize that their overdependence on digital media is not working for them.”—Jack Myers, Media Ecologist & Chairman, MyersBizNet
“As advertisers recognize that they’ve gone overboard on data sciences and data analytics, after looking at a lot of the ROI, they are beginning to realize that their overdependence on digital media is not working for them.”—Jack Myers, Media Ecologist & Chairman, MyersBizNet
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