Research shows that local TV stations are the top local news source, the top choice to view breaking news, and the number one trusted news source. Recent news studies have been very positive about local news vs. other major news sources.
Civic Engagement Strongly Tied to Local News Habits
In local communities, the civically engaged play a key role in community life, and thus, how and to what degree they stay informed about their communities carries added weight. A new study by Pew Research Center reveals that the civically engaged are indeed more likely to use and value local news, especially local TV news.
Local TV News Top Source for Those with High Community Attachments
Source: Pew Research Center, “Civic Engagement Strongly Tied to Local News Habits,”
Survey of U.S. adults conducted 1/12-2/8/16
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Pew Study of the Modern News Consumer Shows
Highest Trust Levels for Local News
Source: Pew Research Center, The Modern News Consumer 2016
TVB’s Media Comparison Study 2016
Local broadcast television is the #1 trusted source for news according to adults surveyed by GfK for this study.
Local Broadcast Television News: #1 For Trust
Source: GfK TVB Mentor Survey Winter 2016 Adults 18+
Base= Adults 18+, Agree Strongly or Agree Somewhat.
TVB Members: visit the member site Research section to view the Media Comparisons 2016 Study.