Political Databank

Political News

Sen. Luther Strange and allies are dramatically outspending Roy Moore and friends on television in the special Republican primary in Alabama.
Driven by strong political advertising, Meredith’s broadcast group revenues hit a record $630 million in fiscal 2017, up 15% from the year before, the company reported.
The Illinois governor’s race is on pace to be the most expensive statewide election in U.S. history, a spending bonanza expected to cost more than a quarter-billion dollars next year.
America First Policies, a White House-sanctioned political organization, is launching a $1 million TV and radio ad campaign on Tuesday savaging Heller, the most vulnerable Republican facing re-election in 2018, for his planned ‘No’ vote on the new healthcare bill.
With the Republican House majority on the line, the Congressional Leadership Fund (CLF), tied to House GOP leadership plans to raise and spend $100 million to boost House campaigns during the midterms.
According to Advertising Analytics, Principled PAC bought seven spots targeting FXNC on the Atlanta Interconnect June 18 and 19. The buy totaled $12,370.
Priorities USA Action raised close to $200 million in the 2016 election in support of Hillary Clinton. The super PAC, led by Democratic Party veteran Guy Cecil last year, is ramping up early for the 2018 midterms.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2017 & 2018 senatorial, congressional and gubernatorial races.
Nielsen’s Q1 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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