Political Databank

Political News

Tegna said its stations in four states will be livestreaming debates between candidates for governor and U.S. Senate via their Twitter Accounts.
Michael R. Bloomberg, the billionaire former mayor of New York City who is considering a 2020 presidential campaign, will give $20 million to the main Democratic Senate super PAC this week — jolting the national battle for control of the chamber just five weeks away from the midterm elections.
In the roughly 40 days before these elections, local television stations will be confronted with advertising volume, messaging and proven instant delivery like never before. These are opportunities delivered to local broadcast television on a silver platter. I intend to find out at the TVB Forward conference at Chelsea Piers in New York City on 9/27/2018. TVB’s event press release gives us a picture.
Scripps expects 2018 political advertising revenue to beat its $75 million from 2014 and $101 million from 2016.
Senate Leadership Fund is accusing Rosen of voting to shut down the government in this new ad.
Next-Gen TV will allow local TV broadcasters to deliver hyperlocal content over-the-air— including commercials of all sorts— and they need to get serious about it to remain competitive.
Marci Ryvicker is predicting that total political ad spending for the 2017-2018 cycle will be up 15% to $4.4 billion, with $2.4 billion, or 54 percent, attributable to local TV.

TVB Resources

We Get Voters: Nevada: Las Vegas panel discussion with state and national experts on the 2018 election and using advertising media to effectively reach voters in Nevada.

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.

TVB’s guide to the 2018 senatorial, congressional and gubernatorial races.

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.

Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.


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