Political Databank

Political News

E.W. Scripps Co. unveiled MarketPredict, a data analysis service that offers live, predictive modeling to help political campaigns and ad agencies deliver smart media campaigns and convert voters.
Broadcast TV continues to receive the largest share of ad dollars when it comes to political ad placement. In 2018 broadcast television will see $3.4 billion in political advertising dollars, commanding a 39.5% share.
Twitter plans to create a website to reveal the organizations advertising on Twitter and details about their ads. Twitter also will label relevant ads in their news feed as political, and will disclose the amount political campaigns spend on Twitter.
The IAB, whose members include Alphabet Inc.’s Google, Facebook Inc. and Twitter Inc. will pitch self-regulation approach where "digital media companies will police their supply chains and provide greater transparency" into their sites' ads.
Sen. John McCain signed onto a bill proposing requirements for social media companies to keep a public repository of political advertising that runs on their platforms, similar to the rules governing broadcast television and radio advertising.
Sen. Amy Klobuchar (D-Minn.) is working on legislation that would mandate online political advertisements be subject to the same rules as broadcast ads.
Communications law requires traditional media like TV disclose political ad buyers. The rule doesn't apply online, an exemption that's helped Facebook's self-serve advertising business generate millions of dollars in political campaign spots.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s guide to the 2018 senatorial, congressional and gubernatorial races.

Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>


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