Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV.
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For the first time, NBC will stream the opening ceremonies of the 2018 Winter Olympics live.
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NBC grabs the top spot on B&C chart with its promos for the 2018 Pyeong Chang Winter Olympics, which racked up just over 479.7 million TV ad impressions over 7 days.
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Disney|ABC's Debra O'Connell shares in an interview that she is reveling in a wonderful moment, a Golden Age of Advertising, particularly on television.
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Tegna and Sony Pictures Television today set an exclusive, multi-year distribution agreement for Tegna’s programming in the United States and internationally.
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Marcos Santana selected to run a new division at NBCUniversal Telemundo Enterprises that consolidates the company’s domestic and international scripted production units.

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With U.S. financial markets closed Monday in observance of The Rev. Dr. Martin Luther King Jr. Day holiday, RBR+TVBR conducted a performance review of the publicly traded TV companies active on Wall Street.
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NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming.
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NBC Sports said the Super Bowl was nearly sold out, with prices expected to average more than $5 million per 30-second spot.
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NBCUniversal will be offering coverage of Olympic activities during the Pyeong Chang, South Korea games in the new 4K High Dynamic Range higher-definition format.
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After announcing a deal to sell about half its TV and entertainment assets to Walt Disney, a report now says 21st Century Fox is mulling a deal to buy more TV stations.
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Building on the continued progress of ATSC 3.0, Sinclair Broadcast Group has made a deal with ad-tech company Imagine Communications to create a next-generation local TV advertising management platform
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A man who has emerged as the media industry’s wordsmith of Wall Street has just completed an analysis of six major television industry companies, ahead of their Q4 2017 earnings releases.
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Nexstar Media Group shares hit a record high in trading.
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Univision has created a Corporate Social Responsibility External Advisory Board to provide strategic advice and diversity best practices and promote community empowerment.
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State Farm will air a series of three branded video pieces during different episodes of NBC’s ‘This is Us’, each followed by a 30-second commercial.
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Twitter continues to ramp up its live video content developed by premium publishers and media companies including a 30-minute daily live World Cup coverage produced by Fox Sports.
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The program, sponsored by NBC O&Os and Telemundo-owned stations, will recognize nonprofits using tech and innovation to solve everyday challenges, awarding nearly $5M in grants
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NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics next month in South Korea — available live to viewers in the U.S
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ABC Entertainment President Channing Dungey addressed the #MeToo movement and workplace equality
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