NBC Sunday Night Football kicked off the season delivering a 12.5 hhld rating, with a 49.6 in Milwaukee and a 35.3 in Chicago. Our featured market this week is Fargo, ND.
Nielsen Total Audience Report – Q1 2018
Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Fall 2018 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Worried About Ad Collusion? Blame The FCC
“While stations are cautioned not to share too much information to avoid charges of price fixing, the FCC requires them to post the rates they charge political advertisers, from which smart rival broadcasters can deduce their entire pricing strategy.” — Harry Jessell, TVNewsCheck
Thought Leadership Q&A
What key performance indicators (KPIs) should I pay attention to for campaign metrics?
“Broadcast’s reach remains massive, and a robust fall premiere not only gives a show a good shot to make it on the network, but a chance to land large in the streaming aftermarket.”—Michael Malone, writer, Broadcasting & Cable
Get connected to jobs in the local broadcast TV industry.