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Industry News

The recipients of TVNewsCheck’s first Social Media Excellence Awards say TV stations should find ways to use social media more creatively to not only establish a bond with viewers but also to bring in some additional revenue.
If broadcasters want younger viewers to continue watching their programming, they “have to become masters of the streaming environment,” a top media research exec told an audience of TV station execs at the sixth annual NewsTECHForum in New York.
NBCUniversal’s 40 owned and operated NBC and Telemundo stations are moving in many directions with experiments in technology aimed at meeting the ever-changing needs of viewers.
CBS Television Stations took a big leap toward ensuring that local content retains its prime place in viewers’ hearts and minds in an era that is increasingly defined by the likes of Netflix and other streaming behemoths.
The edge is coming for local TV news, historically the most profitable programming segment for stations.
Over 50 years with CBS, David Poltrack, one of the most respected executives in research has documented the power of TV, even if he hasn’t been able to convince everyone.
On the call with analysts that followed Nexstar Media’s announcement last Monday that it had won the bidding for Tribune at $4.1 billion, CEO Perry Sook wrapped things up by recalling some Grateful Dead lyrics: “What a long strange trip it’s been.”
One of the unintended benefits of modern-day TV's digital and data renaissance is the unmistakable blurring of lines between what has historically constituted "national" and "local" advertising.
Studies by Pew Research consistently show that local news sources are the most trusted by their communities, with trust decreasing with distance. Of those local sources, local TV news is actually seen as the singularly most trusted source.
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TVB Features

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An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

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See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

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