Member Site Access
Markets & Stations
Digital & Crossplatform
Planning & Buying
Local TV Is CrossPlatform
Local TV News
Local News Studies
Automated TV Guidelines and Best Practices
Digital Subchannels and Diginets
Sports & Specials
Excellence in Local Media Marketing Solutions (EMMA)
2016 Station EMMA Finalists
2015 Station EMMA Finalists
2016 Agency EMMA Finalists
2015 Agency EMMA Finalists
2014 Station EMMA Finalists
Broadcast Calendar / Nielsen Survey Dates
Media Comparisons 2016
Cable & ADS
National ADS, Wired-Cable & Broadcast Only Household Penetration Trends
ADS, Wired-Cable and Broadcast Only Penetration by DMA
Local Interconnect Penetration
Key Questions for Your Cable Guy
Why is ADS Important to Advertisers?
How Local Stations Use Social Media
Social Media Glossary
VidLytics Holiday Season Report
Nielsen DMA Ranks
Nielsen Total Audience Report
Nielsen Local Watch Report
Nielsen Comparable Metrics Report
Nielsen Local Media Market Measurement Types
Broadcast Sports & Specials
Top 100 Sports Programs
Top A25-54 Syndicated Programs
HUT/PUT National Prime Trends
ATSC 3.0 WideOrbit Report
Automated TV Guidelines & Best Practices
Automated Glossary Acronyms and Buzzwords
Programmatic & Automated TV Industry News
The Voter Funnel
Political Media Planning Tools
Nielsen Total Audience Report
Rocking the Young Vote Through Local Television
Spot TV Political Daypart Analysis
We Get Voters Campaign
Broadcast TV Jobs
We’ve updated TVB.org for improved speed and navigation. Please be aware that some items may have moved and/or existing bookmarks may no longer be valid. If you are having trouble finding content or have any questions, please contact us at
Industry News RSS
Industry News RSS
Articles and announcements about the broadcast industry.
Role of Local TV and Radio Stations in Disasters
In a disaster, we say tune to local TV and Radio Stations for information from your community officials. 57% of people surveyed said they rely on local TV and Radio Stations in an emergency. The local news stations are the first informers in emergencies and disasters.
Two of the World’s Biggest Advertisers are Cutting Back on their Digital Ad Spend
Both Procter & Gamble and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on. According to estimates from MediaRadar, P&G’s ad spend dropped 41% year-over-year, while Unilever’s dropped 59%.
Digital’s Brand-Safety Woes And Lessons From TV
While “the death of TV” makes for a great headline, the reality is that the medium isn’t going anywhere. For advertisers, TV provides a guaranteed audience, along with content protection and, more recently, real-time measurement, targeting and optimization.
Google to Stop Reading Users’ Emails to Target Ads
Google said its computers will soon stop reading the emails of its Gmail users to personalize their ads, a move that addresses a longstanding privacy concern about a product that is central to its growing corporate-services business.
Facebook is Reportedly in Talks with Hollywood Executives about Original Scripted Shows
Facebook is reportedly looking to extend its tentacles into Hollywood Boulevard by championing a new wave of scripted TV programming aimed at 13 to 34-year-olds by late summer.
By 2021, One-Third Of TV Homes Will Carry Nontraditional Services
S&P Global Market Intelligence’s Kagan unit says homes with nontraditional TV packages are estimated to grow to around 44 million in four years. Kagan says 15.3 million will come from homes using an antenna -- digital, analog or other -- to get broadcast TV.
Honda Drives Up Its TV Spots
The Honda Dealer Association greatly accelerated its activity at broadcast TV for the seven-day period ending June 25, based on the latest Media Monitors TV Spot Ten report.
Local TV Seeks Ways to Play to Its Strengths
The industry is taking its time weighing the positives of automated advertising, and local TV has to fully buy into the form. That will require finding a way to leverage local media’s key advantage — relationship building — while recognizing the benefits of technology (read: data), according to a panel of industry insiders.
As Ad Blocker Use Grows, Publishers Face New Challenges
More than a quarter of US internet users will block ads this year, eMarketer estimates, up from just under 16% in 2014. Just under nine in 10 ad blocking users block ads via desktop or laptop. By the end of this year, more than a third of US ad blockers will block on their smartphone.
The Stupidity Of Online Advertising
If this isn’t proof that digital isn’t the answer for local businesses, then you shouldn’t be a broadcast media sales executive.
Advertisers Love Local Promotions
Borrell Associates forecasts local advertisers will spend 5.4% more on promotions this year and then add another 3.9% to their spending in 2018. “I know that sounds modest but in light of some traditional media which are going in the opposite direction this is good news,” Borrell VP Corey Elliott said during a webinar this week.
How Local TV Can Survive In An OTT World
At the Promax BDA Station Summit in Las Vegas, local marketers and station groups outlined ways in which local TV can survive – even thrive – in an increasing competitive, fractured video ecosystem. In SmithGreiger's recent consumer survey, local news ranks third with 53% of consumers tuning in, compared with 62% watching movies, 54% watching TV dramas and 46% watching national news.
Trump: Rural Broadband Will Be Part of Infrastructure Package
President Trump has said that he “will be including a provision in our $1 trillion infrastructure proposal to promote, foster and enhance broadband access for RURAL [emphasis his] America”. Trump's pick for FCC chairman, Ajit Pai, has said closing the rural digital divide is a priority for him and the commission.
Hey, OTT: Not So Fast, Says Strategy Analytics
A new report from Boston-based Strategy Analytics finds that while a shift from “traditional” MVPDs is indeed taking place, it’s happening, um, despacito … slowly. According to Strategy Analytics’ new Subscription Video and TV Forecast – North America report, overall annual spending on subscription video and TV services in the U.S. will peak at $130.3 billion in 2019. Revenue will then decline to $125.7 billion by 2022.
TV Outperformed the Ad Industry in Q1
Just-released Kantar Media data shows TV outperformed the overall U.S. advertising during Q1 despite a lack of political dollars in just about every city. Kantar says television revenue declined 1% during the first quarter compared to a year ago. That compares to a 3.0% decline for total U.S. ad spend during the first three months of the year.
Conservative PAC Tries To Link Ossoff To Scalise Shooting Before Georgia Special Election
According to Advertising Analytics, Principled PAC bought seven spots targeting FXNC on the Atlanta Interconnect June 18 and 19. The buy totaled $12,370.
DMA: Programmatic, Mobile Payments Lead Marketing Tech Adoption
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by marketers today with 32% and 31% of the marketers surveyed using them, respectively.
SMI: National TV Ad Spending Up 2% in May
National TV ad spending rose 2% in May from a year ago, according to new figures from research company Standard Media Index. Broadcast networks registered a 1% increase, while cable networks posted a 2% gain.
Broadcasters Celebrate Service to America
Broadcasters saluted their own and Bon Jovi at NAB Education Foundation's annual Service to America Awards dinner in Washington, D.C. Bon Jovi was given an award for his efforts to house and feed the homeless—the Service to America Leadership Award.
How's Biz? Not so Bad, TV Execs Say
At S&P Global Market Intelligence’s 34th annual TV & Radio Finance Summit, TV execs Busch (Nexstar), Lanzano (TVB), Latek (Gray) and Pruett (Sinclair) addressed 2017 ad spend, core ad categories and political projections.
Markets & Stations
Planning & Buying
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Web Site Designed by