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Articles and announcements about the broadcast industry.

6/27/2017
In a disaster, we say tune to local TV and Radio Stations for information from your community officials. 57% of people surveyed said they rely on local TV and Radio Stations in an emergency. The local news stations are the first informers in emergencies and disasters.
6/27/2017
Both Procter & Gamble and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on. According to estimates from MediaRadar, P&G’s ad spend dropped 41% year-over-year, while Unilever’s dropped 59%.
6/26/2017
While “the death of TV” makes for a great headline, the reality is that the medium isn’t going anywhere. For advertisers, TV provides a guaranteed audience, along with content protection and, more recently, real-time measurement, targeting and optimization.
6/26/2017
Google said its computers will soon stop reading the emails of its Gmail users to personalize their ads, a move that addresses a longstanding privacy concern about a product that is central to its growing corporate-services business.
6/26/2017
Facebook is reportedly looking to extend its tentacles into Hollywood Boulevard by championing a new wave of scripted TV programming aimed at 13 to 34-year-olds by late summer.
6/26/2017
S&P Global Market Intelligence’s Kagan unit says homes with nontraditional TV packages are estimated to grow to around 44 million in four years. Kagan says 15.3 million will come from homes using an antenna -- digital, analog or other -- to get broadcast TV.
6/26/2017
The Honda Dealer Association greatly accelerated its activity at broadcast TV for the seven-day period ending June 25, based on the latest Media Monitors TV Spot Ten report.
6/26/2017
The industry is taking its time weighing the positives of automated advertising, and local TV has to fully buy into the form. That will require finding a way to leverage local media’s key advantage — relationship building — while recognizing the benefits of technology (read: data), according to a panel of industry insiders.
6/26/2017
More than a quarter of US internet users will block ads this year, eMarketer estimates, up from just under 16% in 2014. Just under nine in 10 ad blocking users block ads via desktop or laptop. By the end of this year, more than a third of US ad blockers will block on their smartphone.
6/23/2017
If this isn’t proof that digital isn’t the answer for local businesses, then you shouldn’t be a broadcast media sales executive.
6/23/2017
Borrell Associates forecasts local advertisers will spend 5.4% more on promotions this year and then add another 3.9% to their spending in 2018. “I know that sounds modest but in light of some traditional media which are going in the opposite direction this is good news,” Borrell VP Corey Elliott said during a webinar this week.
6/23/2017
At the Promax BDA Station Summit in Las Vegas, local marketers and station groups outlined ways in which local TV can survive – even thrive – in an increasing competitive, fractured video ecosystem. In SmithGreiger's recent consumer survey, local news ranks third with 53% of consumers tuning in, compared with 62% watching movies, 54% watching TV dramas and 46% watching national news.
6/22/2017
President Trump has said that he “will be including a provision in our $1 trillion infrastructure proposal to promote, foster and enhance broadband access for RURAL [emphasis his] America”. Trump's pick for FCC chairman, Ajit Pai, has said closing the rural digital divide is a priority for him and the commission.
6/22/2017
A new report from Boston-based Strategy Analytics finds that while a shift from “traditional” MVPDs is indeed taking place, it’s happening, um, despacito … slowly. According to Strategy Analytics’ new Subscription Video and TV Forecast – North America report, overall annual spending on subscription video and TV services in the U.S. will peak at $130.3 billion in 2019. Revenue will then decline to $125.7 billion by 2022.
6/22/2017
Just-released Kantar Media data shows TV outperformed the overall U.S. advertising during Q1 despite a lack of political dollars in just about every city. Kantar says television revenue declined 1% during the first quarter compared to a year ago. That compares to a 3.0% decline for total U.S. ad spend during the first three months of the year.
6/21/2017
According to Advertising Analytics, Principled PAC bought seven spots targeting FXNC on the Atlanta Interconnect June 18 and 19. The buy totaled $12,370.
6/21/2017
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by marketers today with 32% and 31% of the marketers surveyed using them, respectively.
6/21/2017
National TV ad spending rose 2% in May from a year ago, according to new figures from research company Standard Media Index. Broadcast networks registered a 1% increase, while cable networks posted a 2% gain.
6/21/2017
Broadcasters saluted their own and Bon Jovi at NAB Education Foundation's annual Service to America Awards dinner in Washington, D.C. Bon Jovi was given an award for his efforts to house and feed the homeless—the Service to America Leadership Award.
6/21/2017
At S&P Global Market Intelligence’s 34th annual TV & Radio Finance Summit, TV execs Busch (Nexstar), Lanzano (TVB), Latek (Gray) and Pruett (Sinclair) addressed 2017 ad spend, core ad categories and political projections.
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