Industry News
Articles and announcements about the broadcast industry.

7/13/2018
But even with ratings below those of Fox Sports, Telemundo came out on top in ad revenue due to its passionate, targeted audience.
7/13/2018
With an eye towards the significance and scale of the event, Telemundo’s World Cup presentation features a combination of cultural and modern design cues.
7/13/2018
Civic Science data shows nearly half of Americans are currently, or have recently, boycotted a brand based on where it advertised. But their research found 39 percent of those surveyed said local TV and newspapers were more likely to deliver unbiased news compared to political websites and blogs.
7/13/2018
TV ads are getting shorter in length, and that’s just been verified by a new trend report that analyzes TV ad trends from MediaRadar.
7/13/2018
As broadcast groups begin exploring the potential of the new ATSC 3.0 in next-gen TV multiple lower-power transmitters with antennas on shorter strategically placed towers become more and more appealing.
7/13/2018
Among the broadcast networks this year, NBC repeated at No. 1 with 78 nominations, CBS with 34, ABC with 31 and Fox with 16.
7/13/2018
ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found that 49% of all agencies do programmatic media buying with their own technology.
7/12/2018
Standards for binding Ad-IDs to TV/video commercials using Kantar Media’s audio watermarking technology have been published by the Society of Motion Picture and Television Engineers (SMTPE).
7/12/2018
Redefining the term narrowcasting for the digital era, addressable TV represents a huge leap forward when it comes to connecting consumers with the specific goods and services that they are most likely to purchase.
7/12/2018
The nomination of Brett Kavanaugh as the next Supreme Court Associate Justice prompted The Hollywood Reporter’s piece, warns that Kavanaugh might “gut television broadcasting as we know it.”
7/11/2018
Borrell Associates’ annual survey of small- and medium sized businesses in local markets across the U.S. shows they spend an average of $176,105 on broadcast TV each year, far outpacing all other marketing options.
7/10/2018
There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does, according to the 2017 Digital Advertising Trends Survey.
7/10/2018
Pre-roll ads for programming content from broadcasters on digital media witnessed completion rates at around 80% to 90% levels, according to Ooyala.
7/10/2018
For the last several semesters, P1 Learning has partnered with a growing list of broadcasters to introduce the P1 Futures Program. The program is designed to educate college students on a career in broadcasting with a focus on broadcast sales.
7/10/2018
Against the backdrop of the 2018 FIFA World Cup, viewing is down at U.S. TV networks. The U.S. networks have pulled in over $250 million so far in national TV advertising.
7/10/2018
Nielsen said it launching a new service that will deliver measurement of U.S. retail sales each Friday morning, giving subscribers an early look at marketplace performance and consumer behavior trends.
7/10/2018
People don’t really hate ads, according to the Dimension 2018 report from Kantar Media, but they do hate seeing the same ad “over and over.” People also say they enjoy ads viewed on TV versus online.
7/10/2018
While several automotive brands cut back on the number of TV spots immediately after the big June 30 make-or-break sales day, Toyota took a different approach.
7/10/2018
Not all media are created equal, and knowing which channels deliver a greater influence over consumer purchasing decisions — like TV — can give retail marketers an edge.
7/9/2018
Video streaming services dramatically increased national TV ad spending for the first six months of 2018.
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