Industry News
Articles and announcements about the broadcast industry.

9/20/2017
Uber Technologies Inc. filed a lawsuit against Fetch Media Ltd., alleging the agency misrepresented the effectiveness of its mobile ads, failed to prevent ad fraud and didn’t return rebates owed to Uber.
9/20/2017
For Super Bowl ads to be successful, less can be more. Don't, for example, include both a puppy and a cute kid. For automakers, featuring children works best, while animals perform especially well for food and beverage brands.
9/19/2017
MSNBC’s prime-time ratings have tripled since Andy Lack's return as chairman of MSNBC. However, despite those upbeat trends, there's criticism of his management of talent and programming choices.
9/19/2017
YouTube TV confirmed that service has been launched in an additional eight markets: Sacramento, Austin, Norfolk, Albuquerque, Portland, Greenville, Raleigh, and Birmingham.
9/19/2017
OTA TV broadcasters are planning an enhancement to digital TV in a transmission system dubbed, NextGen TV. This gives local broadcasters new tools to help them and their advertisers.
9/19/2017
Sen. Luther Strange and allies are dramatically outspending Roy Moore and friends on television in the special Republican primary in Alabama.
9/19/2017
Broadcasters Foundation of America has distributed $50,000 in aid to broadcasters impacted by Hurricane Harvey, and $100,000 in projected grants are slated for Irma-affected broadcasters.
9/19/2017
The 2017 Emmys were even with last year’s all-time low in total viewers, averaging 11.4 million viewers. The telecast also averaged a 2.5 rating in adults 18-49, dropping below last year’s 2.8.
9/19/2017
On Sunday, August 27, as Harvey approached the Texas coast and the flooding began to unfold, comScore Local TV data showed that homes not affected by outages clearly saw much higher overall TV viewership compared to the corresponding day the previous week.
9/18/2017
Instagram, Facebook, YouTube and WhatsApp dominate the social media landscape among young tech-savvy Millennials and Gen Z, and Facebook ranked first among those born pre-1990.
9/18/2017
HBO topped the most awards of any network, while Hulu's "The Handmaid's Tale" nabbed a total of eight awards and "Saturday Night Live's" received nine awards.
9/15/2017
According to a new survey from Katz Media Group, nearly all of the series nominated for best drama or comedy at the upcoming Emmy Awards have been watched by fewer than half of all potential viewers.
9/15/2017
The VAB says subscribers for the pay TV business --- cable, satellite, and telco -- have remained relatively steady for the last five years, now holding at 98 million homes for 2017.
9/15/2017
Nielsen's latest report for Q1 2017 focuses on local news consumption; its growth, its diversity of viewers and its outsize role. In an average week, local news reached 40% of people in the ad-friendly A25-54 demographic. That’s compared to 32% for national broadcast news and 17% for cable news.
9/15/2017
American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer.
9/15/2017
For broadcasters, the new standards give them the freedom to tap into the power of the internet to have viewership data reside on their systems or with their choice of an outside vendor.
9/15/2017
In an effort to avoid brand safety issues, Facebook announced standards for content to carry ads on its platform, as well as post-campaign reports for marketers
9/15/2017
comScore, which made its viewability measurement system free to advertisers in the U.S., has expanded free access worldwide to marketers, agencies, publishers and ad networks.
9/15/2017
Nine months into P&G's mandate to clean up digital transparency, the company is beginning to see signs of its success. It’s also tackling bigger issues like gender equality and corporate responsibility.
9/15/2017
A multi-country survey by TiVo found that despite the differences between loyal pay-TV subscribers and cord cutters who switched to OTT services, one thing is sure: people are still watching.
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