Industry News
Articles and announcements about the broadcast industry.

4/24/2018
Two new reports from International TV Group reaffirm that the demise of TV is very much overstated, with global ad spend exceeding $212 billion in 2017, increasing by $1 billion vs. 2016.
4/24/2018
TV advertising tech platform Simulmedia says there are more cost-efficient ways for advertisers to target consumers—by going outside of expensive prime-time TV programming.
4/24/2018
The NBA Playoffs has seen consistent national TV advertising activity, with big spending among quick-serve restaurants, beer, automotive, and auto/general insurance marketers.
4/24/2018
2017 will go down in history as one of the deadliest for the damages caused by natural disasters—yet amidst the mayhem viewers faithfully turned to one source: local TV weather.
4/24/2018
YouTube’s problem with offensive content persists even after its “adpocalypse” last year that revealed bad actors monetizing hateful messages.
4/19/2018
56% of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the TV industry to get the user experience right.
4/19/2018
People now and into the future will continue to leave the house and shop in physical retail. In fact, over 75–80% of purchases made today are still through physical retail channels.
4/19/2018
NBCU, Fox, Turner and Viacom announced a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency.
4/19/2018
WRAL, the flagship station of Capitol Broadcasting, was one of the first local TV news stations in the country to develop an OTT app.
4/18/2018
Newsy, which streams a 24-hour network for breaking news and nonfiction original series, has pivoted away from its desktop and mobile products to focus on over-the-top environments.
4/18/2018
A Nielsen Watch study shows audiences are more likely to tune-in to linear TV after being exposed to Twitter media.
4/18/2018
Nielsen has been tracking OOH viewership with its Portable People Meters and, according to the measurement service, preliminary data shows that it will boost the 18-49 demo ratings of stations in the top 25 markets by 14%.
4/18/2018
CBS said it formed a new unit called CBS Eye Max that will focus on cross-platform innovation and integrations—headed by Linda Rene, who is expanding her role as executive VP.
4/18/2018
OTT access revenue topped $11.9 billion in 2017, a 41% increase over the prior year and is expected to maintain that momentum for the foreseeable future, according to a Convergence Research Group study.
4/18/2018
A new study from SmithGeiger shows that TV viewers are spending an average of 3 hours and 13 minutes per day watching live TV—bringing it up 26% from last year.
4/17/2018
Although global pay TV subscribers keep climbing, it’s expected that worldwide pay TV revenues will decline over the next five years—mostly due to low-cost digital TV network packages.
4/17/2018
Market research company GfK MRI found that about 62 percent of the population regularly binge-watches TV, with a whopping 76 percent of streamers regularly bingeing.
4/17/2018
A major super PAC with ties to House GOP leadership is reserving about $48 million in general election ads as it looks to protect Republicans' majority during a tough cycle.
4/17/2018
GOP groups and candidates have run nearly 17,800 spots this year that tout tax reform, according to a USA TODAY analysis of TV advertising.
4/17/2018
Global consumer spending on entertainment content—including TV, video, music and games—will reach $439 billion by 2021.
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