TV Interface Practices (TIP) Initiative

Access the Draft Interface Framework

TIP Initiative Goals: A consortium of local television broadcasters including Nexstar Media Group, Sinclair Broadcast Group, TEGNA, Tribune Media and Hearst Television, launched the TV Interface Practices or ‘TIP Initiative.’ TIP is an industry work group dedicated to developing standards-based interfaces to accelerate automated advertising transactions for local TV broadcasters and their media agency partners.

TVB, the trade association representing local broadcast television, provides a repository for the TIP Initiative’s work and open access for industry partners. 

The TIP Initiative will identify new methods to automate the process of buying and selling local broadcast TV to achieve the following:

  • Make it easier for agencies to do business with broadcasters 
  • Create an open standard to promote vendor interoperability
  • Enable more efficiencies for both seller and buyer operations through automation
  • Facilitate aggregation of Local TV by using the same interfaces
  • Achieve greater accuracy by reducing errors and reconciliation
  • Enable the increased application of data and optimization to Local TV

Interested parties can request more information about participation in the TIP Initiative.

Access the Draft Interface Framework

 

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