The American Conversation Study: How Local TV Drives Political Engagement


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While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.

“The American Conversation,” a new study by The Keller Fay Group, an award-winning word of mouth market research firm, shows that almost half of political conversations reference what viewers saw on television, compared to 23% that reference digital content, 14% that reference print, and 9% that reference radio.

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