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 Highlights

September 18, 2013 8A-5P
Time & Life Building

1271 Avenue of the Americas (6th Ave & 50th Street) New York, NY 10020

TVB’s Forward Conference is the annual confab of more than 350 of Local Broadcast Television’s C-Suite leaders. Representing over 60 broadcast companies, the TV Networks and National Rep firms, this elite group of senior broadcast decision makers gathers to consider the economic, political, technological and viewer/consumer challenges, and opportunities, impacting Local Broadcast Television across its multiple screens, in the short and long term. TVB Press Release

WELCOME
Bill Fine, President and General Manager, WCVB-TV'; TVB Chairman of the Board
Steve Lanzano, President & CEO, TVB

B&C BROADCASTER OF THE YEAR
Marci Burdick, Senior VP, Schurz Communications, Inc.

ECONOMIC OUTLOOK
 Maria Bartiromo,  , Host/Managing Editor, On the Money with Maria Bartiromo

THE ANALYSTS
Lead Presenter and Moderator: Marci Ryvicker,
Managing Director, Wells Fargo Securities, LLC
Presentation (PPT)

Ralph Giaccobbe, Director, Equity Research,
Managed Care and Healthcare Facilities Analyst, Credit Suisse

Jonathan Schildkraut, Managing Director, Equity Research
Telecom Services & Data Center Services, Evercore Partners

SILVER BELL AWARD
Presented by Michael Sneed, VP, Global Corporate Affairs, Johnson & Johnson

WHAT WILL DRIVE AUTOMOTIVE
Ian Beavis, EVP, Global Automotive Group, Nielsen

'SHIFT' HAPPENS: TIME SHIFTING, SCREEN SHIFTING, 'SMART'
MEDIA CONSUMPTION

Charles Kennedy, EVP, Research & Insights, NBC Universal

EMMA PRESENTATION: "Excellence in Local Media Marketing Solutions"

LOCAL BROADCAST TV NEWS: SPARKING CONSUMER ENGAGEMENT:
Lead Presenter and Moderator: Stacey Schulman,
SVP, Chief Research Office, TVB
Panelists:
Amy Parrish, Digital Media Director, WTHR-TV

Jonathan Sumber, VP Digital Sales, Hearst

Matt O’Grady, EVP, Managing Director, Local Client Media Services, Nielsen

THE FUTURE OF POLITICAL CAMPAIGNS: WHERE, HOW, HOW MUCH?
Moderated by George Stephanopoulos
GMA Anchor, This Week Anchor, and Chief Political Correspondent, ABC

Lorena Chambers, CEO, Chambers Lopez Strategies

Jim Innocenzi, Founding Partner, Sandler-Innocenzi

John Brabender, Chief Creative Officer & Managing Partner, BrabenderCox

Jim Margolis, Senior Partner, GMMB

TV & TWITTER: A SOCIAL MEDIA RELATIONSHIP
 JP Maheu, Managing Director, Global Brand & Agency Strategy, Twitter
Interviewed by Suzanne Vranica, Advertising & Marketing Reporter,
The Wall Street Journal

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