Making the right advertising choices in today’s media environment requires precision targeting and understanding media’s ability to impact target audiences. The following tools help you make those choices.
Top 200 Programs Adults 35+ (PDF)
Top 200 Programs Adults 35+ (PPT)
Programming by Voter Affiliation (PPT)
TV and Cable Penetration by State (PDF)
Political Bulletin: What is ADS? (PDF)
NCC I+ Overview