Media Planning
Making the right advertising choices in today’s media environment requires precision targeting and understanding media’s ability to impact target audiences. The following tools help you make those choices.
Spot TV Political Daypart Analysis
Media Usage Trends PPT
Media Comparisons Study PPT
Nielsen Cross-Platform Report on Media Usage PDF
TV and Cable Penetration by State PDF
Political Bulletin: What is ADS? PDF
NCC I+ Overview
Top 200 Programs Adults 35+ PDF
Top 200 Programs Adults 35+ PPT
Programming by Voter Affiliation PPT
Voter Profile PDF
- Home
- Markets & Stations
- Media Comparisons
- Planning & Buying
- Research
- Program Ratings & Rankings
- The 2012/2013 Television Season: The More Things Change…
- Cultural Currency: Where Television Meets Social
- TVB Analysis: Local Live + Same Day Ratings
- Local Broadcast Television Stations Keep Boston Informed
- NFL on Local TV Stations = Hometown Advantage
- Time Shifted Viewing: A Local Phenomenon
- Seasons of Premieres: Fall Broadcast and Summer Cable
- National vs. Local News Viewing
- Nielsen 2012-2013 DMA Ranks
- Broadcast Sports & Specials
- Top 100 Sports Programs
- HUT/PUT National Prime Trends
- Top 50 Syndicated Programs
- Industry Trends
- Political