The Voter Funnel: Local Broadcast TV Is the Biggest Influencer of Voter Decisions

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Knowing which advertising platform actually influences voters and moves them to cast their votes is essential to a winning campaign strategy.

According to the new Voter Funnel study from GfK, which measured the actions taken as a result of being exposed to specific types of political advertising, television was the most influential medium—at every step—of the decision-making process.

No other platform has more impact—or is more trusted—than broadcast television.

TV Influences Voters Most

Action taken after seeing candidate's TV ad

For more on the Voter Funnel study contact Hadassa Gerber, TVB Chief Research Officer:


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