Change Management: Media Pros Enter New Era of Tech

Videa’s survey of the media buying and selling industry takes a look at where we are and where we’re headed.

The biggest survey takeaway is that all three respondent groups (media agency buyers, TV stations and sales reps) see inefficiencies in the process as the biggest showstoppers. While all groups are enthusiastic about how technology can help, they also have real concerns about how new tech will affect their jobs.

This survey is the first to take a good look at the future of the industry in the new era of tech.

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp