Industry News

A report from Kagan, a unit of S&P Global Market Intelligence, sees live streaming as a big opportunity for companies who already know a lot about producing live video.
Nielsen found a way to measure and share Netflix ratings. "It provides transparency for an environment that has been pretty much a blind spot for studios and broadcasters," Megan Clarken, president of Nielsen's so-called Watch division.
Close to 22 percent of the U.S. population, age 35 and younger, are "cordless" viewers of television. The industry will explore how to reach these viewers who may not be seeing ads.
Thanks to its smart TVs, LG Electronics controls Channel Plus, a streaming service that brings the granularity of digital advertising into the world of connected TV by embedding pre-, mid- and post-roll video ads into TV streams.
As CBS bets big on the latest original "Star Trek" series as the anchor for its fledgling streaming subscription service, it’s relying on Google's technology to deliver ads.
The FCC is giving TV stations and MPVDs $1B to cover initial expenses in the repacking of close to 1,000 TV stations. It’s less than broadcasters wanted but the FCC says it should cover what they need to get going.
According to TVision's findings for Q2 2017, primetime shows, particularly reality shows, garnered high levels of attentive viewing. However, is this a reflection of America's changing tastes, or is it due to the time period measured?
Snapchat has turned to NBCUniversal for help making its first big push into scripted programming. The companies will form a joint venture to develop and produce new shows for Snapchat.
The U.S. FCC Chairman Ajit Pai said the agency doesn't have authority to revoke broadcast licenses, despite suggestions from President Donald Trump.
Google is introducing new ad tech products that'll enable broadcasters to maximize revenue by making break formats more flexible in their OTT and streaming content.

TVB Features

88% of shoppers plan to spend the same amount or more this holiday season, and the most-wanted tech gifts this season are TVs. Our featured market this week is Flint-Saginaw-Bay City, MI.

BIA/Kelsey and TVNewsCheck are offering general and category forecasts to TVB members.
Local Television is Much More Than a Content Pipe
Maribeth Papuga, Executive-in-Residence, BIA/Kelsey “Local TV stations rally, console, connect, expose, articulate, notify, advise, empathize and reconcile information everyday through a lens that is relevant to the audiences they support in their local markets.” —Maribeth Papuga, BIA/Kelsey
“TV has had a good run in the last year because it’s demonstrated that it gets broad reach and high engagement, the quality of the content has become significantly better and it’s very efficient and effective.”—Marc Pritchard, Chief Brand Officer, P&G

Featured Jobs: 
Sales Management | Digital | Research | Intern


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness