Industry News

Major trade groups of the advertising industry have come together to provide counsel to Congress as a federal legislation around privacy is discussed.
Forrester Research completed a survey on behalf of the National Retail Federation and found more store openings than closings are in the works for 2019. The research shows more than a third of stores expect to end the year with more locations than at the end of 2018.
The Justice Department is OK with Nexstar's spin-offs of eight TV stations to Scripps, part of its deal to acquire Tribune.
Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.
ABC Owned Television Stations Group president Wendy McMahon shares how she wants to modernize local broadcasting.
Online TV bundles are getting bigger and prices keep rising, edging closer to the cable bundles they were designed to replace and muddling the economic equation that has prompted millions of Americans to cut the cord.
Streaming TV providers like YouTube TV, DirecTV Now and Hulu with Live TV lured users with digital “skinny bundles” that were cheaper than cable, now many are raising prices.
Video advertising and monetization platform SpotX and audience-based sales platform Clypd said they integrated their platforms to let advertisers more efficiently buy commercials across linear TV and over-the-top.
According to research from Dynata, commissioned by TVB, over 80% of all Mississippi voters said that they trust news from local broadcast TV. Only 60% trust cable and 37% trust social media.

TVB Features

Nationally, the NCAA Championship delivered an 11.6 live+same day hhld rating, with a 31.3 in Richmond-Petersburg and a 23.4 in Norfolk. Our featured market this week is Raleigh-Durham (Fayetteville), NC.

OnAir: Trump vs. $200 Million in Paid Media

“Then-candidate Trump conducted 137 rallies in 62 DMAs. On average, Trump received seven minutes per day of local news coverage across the three-day rally period.” — Kyle Roberts, President and Founder, Advertising Analytics

“Lawmakers can increase regulation on these behemoth tech companies to ensure that these companies cannot use their market power to stifle competition and the financial viability of local news.”—Gordon Smith, president, NAB

Nielsen’s Q3 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

How can smaller broadcasters and broadcast groups remain competitive against larger entities that result from media consolidation?

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

The Voter Funnel Study set out to determine the impact of different media used in the 2018 political races and ballot initiatives.

Get connected to jobs in the local broadcast TV industry.


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