Digital

A video sent in to KHOU of passengers trying to escape the rising water in a Houston city bus generated more than a million views on the station’s Facebook page, and almost 3,000 comments.
Meredith-owned WHNS has a strong lead among local media on social in Greenville, S.C. according to Shareablee data. Behind the success, the Fox affiliate treats Facebook “like a living, breathing research project.”
Sinclair’s WSBT holds the edge over other local media on social according to Shareablee data, and the station says Facebook Live has helped pushed it over the edge. Paul Greeley reports that viewers are responding strongly to the rawness and immediacy of the platform.
WOWK leads the Charleston-Huntington, W.Va. market in social media actions among local media in the past six months according to data from audience insight firm of Shareablee.
WRAL’s enterprising approach to Facebook powers its robust lead among local media outlets on social media in Raleigh-Durham, N.C., according to Shareablee data.
A look at the social rankings for market 16, Miami, Florida from November 6 to December 5, 2016 as compiled by Share Rocket.
Tegna’s WCSH holds the lead among local media on social in Portland-Auburn, ME. according to Shareablee data, but WGME, a Sinclair station, is coming up closely behind.
Although regularly-scheduled TV newscasts still matter, viewers are expecting their local broadcasters to be on top of stories at all times, and have that information available online as soon as news breaks.
Sinclair’s ABC affiliate WTVC leads Chattanooga by a nose among local media outlets on social according to Shareablee data. But WRCB, Sarkes Tarzian's NBC affiliate, is nipping at its heels and has the market’s largest number of fans/followers. Paul Greeley looks at how WRBC's use of Facebook is powering that.
Five years ago, the job of overseeing social media didn’t exist at most TV stations. Today, it’s one of the key positions for news, marketing and sales.
Raycom’s KOLD manages its Facebook presence with constant vigilance, and it has paid off — the CBS affiliate leads the Tucson, Ariz., market in both total social actions and overall fans/followers according to Shareablee data.
Fox-owned Atlanta station WAGA is the clear leader in social according to data from Share Rocket.
Fox-owned WTTG is the social media leader in the Washington, D.C. market according to data by Share Rocket.
An aggressive use of Facebook (as well as dominance on Twitter and Instagram) has pushed the ABC O&O KFSN Fresno, Calif., to the front of the pack among local media on social according to Shareablee data.
Cox's WHIO leads its nearest local competitor on social media by almost three times as many actions over the last six months according to Shareablee data. Paul Greeley reports that for the station, where Facebook is central to social strategy, engagement is far more important than sheer numbers.
Among stations, Somerville’s Fox-owned KTVU leads the San Francisco-Oakland-San Jose market with a 41 Share, leading second place ABC-owned KGO by 15 points.
Some feel good stories posted on station Facebook pages that will make you… feel good.
KYTV posted nearly 1 million total social actions in that period, almost half (47%) of the total engagement generated in the market’s total 2 million actions.
WBRC, the Birmingham, Alabama Fox affiliate owned by Raycom Media, leads the market in social actions over the past six months according to data from audience insight firm Shareablee.
Los Angeles ABC-owned station KABC and KTLA reporter Rich DeMuro are leading the social media pack in the Los Angeles market, according to data from Share Rocket.
With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive TV continues to make its mark.
KSLA, a Raycom station, has a steady hand on social media in the Shreveport, La. market, where it’s responsible for 46% of its total 2.2 million social actions over the last six months according to data from audience insight firm Shareablee.
Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data.
Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.
Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data.
It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers.
Share Rocket created a power ranking of all the TV stations in the U.S. WNEP in Wilkes Barre-Scranton, Pa., was No. 1 with seven of the top eight overall social assets.
The Scripps-owned station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts.
Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.
WCPO, the Scripps-owned television station in Cincinnati has been experimenting, under the watchful eyes of industry observers, with a full-fledged local digital news operation.
KSWO, the Raycom Media ABC affiliate serving Lawton, Okla., and Wichita Falls, Texas, has launched the Bitcentral CORE:news news production, media management, collaboration and archiving solution.
KOLD, the CBS affiliate in Tucson owned by Raycom, launched Noticias 13, which it describes as the first app for Hispanic news consumers in Southern Arizona.
San Diego-based KFMB will use social media analytics from Shareablee to better understand audiences using KFMB TV and radio social media accounts and to help its on-air teams better relate social media feedback from viewers and listeners.
Less than two weeks after announcing a series of upgrades, NewsOn, the local news OTT app, has signed on Meredith’s Local Media Group as its newest broadcast partner. KTVK in Phoenix and KMOV in St. Louis, are among the first stations to upgrade.
WJXT, a Graham Media station, holds a comfortable lead among local media outlets on social for the past six months in Jacksonville, Fl. according to Shareablee data.
ABC/Disney-owned KGO is the juggernaut among local media on social in San Francisco according to Shareablee data.
It’s not even a contest in Cleveland among local media competing on social. According to Shareablee data, Tribune’s WJW trounces fellow broadcasters on TV and radio, along with the local newspaper.
San Francisco saw a massive 42.8 million social actions among its local media players in the last six months according to Shareablee, an audience insight firm. KGO, an ABC/Disney station, had 7.3 million of them, or 17% of the market’s total actions. KTVU, a Fox Television Station, took a respectable second place in the time frame with almost 5.9 million actions.
Scripps-owned ABC affiliate WRTV Indianapolis (DMA 27) is canceling its Hometown Sports & News (HTSN) network on digital ch. 6.2 and is replacing it with Grit, a multicast network from Katz Broadcasting.
Stations are getting creative. In the case of WPXI-TV, which was obligated to run hours of Kentucky Derby preview, Facebook Live allowed the NBC affiliate to “broadcast” a Penguins/​Capitals playoff program online.
WINK, the CBS affiliate in Ft. Myers, Fla., owned by Ft. Myers Broadcasting, says it was able to find sex offenders with social media accounts that are unregistered.
Spokane, Wash. may not see the enormous social activity among local media as in larger markets, but its leading performers still throw down some real numbers by KHQ-TV.
Tribune-owned Fox affil KTVI is leagues ahead of its local media competition in social media according to Shareablee data, which shows a commanding lead in total actions and fans/followers, not to mention dominance on all three major platforms.
Sinclair Broadcast Group’s WJLA Washington has announced that it will launch DC Refined, an online lifestyle and culture magazine.
Hearst-owned NBC affiliate KSBW Monterey, Calif. (DMA 125), will launch Liberman Broadcasting’s 24-hour Spanish-language network Estrella TV, on multicast ch. 8.3.
There’s a whole lot of social media activity going on in Houston – almost 50 million total social actions over the last six months according to data from audience insight firm Shareablee.
WISC, a Morgan Murphy Media station, is Madison, WI.’s leader in social media among local media players, according to data from audience insight firm Shareablee.
In a city replete with media, Tulsa, Okla. TV stations — Cox's Fox affiliate KOKI-TV and KOTV-TV, Grffin's CBS affiliate — dominate social by far.
Cox-owned KIRO-TV is on top with over 13.3 million total social actions over the last six months, 31% of the market’s total 43.4 million actions.
For now, KPNX holds the lead among Phoenix’s local media in terms of total social actions in the last month, but blink and that may change.
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