Digital

ABC-owned station WLS was the social leader for the period between January 23 and February 22, according to data from Share Rocket.
WDBJ’s Weather Talk Live, pops up every weeknight at 10 on WDBJ’s Facebook feed allowing Facebook users to interact, ask questions and talk about the weather with WDBJ’s chief meteorologist, Brent Watts.
KOAA, the NBC affiliate in Colorado Springs owned by Cordillera Communications, has lead the market in the past six months according to data from audience insight firm Shareablee.
ClickOnDetroit.com, WDIV’s website, had more than a million unique visitors during December 2016, making it the No. 1 news and information site in Detroit, according to the latest comScore data.
WHNT, Tribune’s CBS affiliate serving the Huntsville, Ala. market leads in social media actions in the past six months according to data from audience insight firm Shareablee.
Fox-owned station WNYW was tops in social rankings for the New York City market from January 9 to February 8, 2017, according to Share Rocket.
WDBJ, the CBS affiliate in Roanoke, Virginia owned by Gray, leads the market in social media actions in the past six months according to data from audience insight firm Shareablee.
WNYW New York Is No. 1 In Social Media.
Seattle ABC affiliate KOMO is launching a 3:30 p.m. show that will also air on social media. The newscast will also air on periscope, Facebook and on the station’s website.
Hearst-owned KCCI has a massive lead over its competing local media on social according to Shareablee data. Paul Greeley looks at how a big story, plus an active attempt to convert Facebook visitors to viewers, has had an impact.
Nexstar’s WJHL leads the Tri-Cities area of northeastern Tenn. and southwestern Virginia in overall social media performance among local media according to Shareablee data. Paul Greeley looks at how Facebook Live, a mainstay of the station’s daily use, plays a key role in that lead.
Sinclair’s WSBT holds the edge over other local media on social according to Shareablee data, and the station says Facebook Live has helped pushed it over the edge. Paul Greeley reports that viewers are responding strongly to the rawness and immediacy of the platform.
Meredith-owned WHNS has a strong lead among local media on social in Greenville, S.C. according to Shareablee data. Behind the success, the Fox affiliate treats Facebook “like a living, breathing research project.”
WOWK leads the Charleston-Huntington, W.Va. market in social media actions among local media in the past six months according to data from audience insight firm of Shareablee.
WRAL’s enterprising approach to Facebook powers its robust lead among local media outlets on social media in Raleigh-Durham, N.C., according to Shareablee data.
A look at the social rankings for market 16, Miami, Florida from November 6 to December 5, 2016 as compiled by Share Rocket.
Tegna’s WCSH holds the lead among local media on social in Portland-Auburn, ME. according to Shareablee data, but WGME, a Sinclair station, is coming up closely behind.
Although regularly-scheduled TV newscasts still matter, viewers are expecting their local broadcasters to be on top of stories at all times, and have that information available online as soon as news breaks.
Sinclair’s ABC affiliate WTVC leads Chattanooga by a nose among local media outlets on social according to Shareablee data. But WRCB, Sarkes Tarzian's NBC affiliate, is nipping at its heels and has the market’s largest number of fans/followers. Paul Greeley looks at how WRBC's use of Facebook is powering that.
Five years ago, the job of overseeing social media didn’t exist at most TV stations. Today, it’s one of the key positions for news, marketing and sales.
Raycom’s KOLD manages its Facebook presence with constant vigilance, and it has paid off — the CBS affiliate leads the Tucson, Ariz., market in both total social actions and overall fans/followers according to Shareablee data.
Fox-owned Atlanta station WAGA is the clear leader in social according to data from Share Rocket.
Fox-owned WTTG is the social media leader in the Washington, D.C. market according to data by Share Rocket.
An aggressive use of Facebook (as well as dominance on Twitter and Instagram) has pushed the ABC O&O KFSN Fresno, Calif., to the front of the pack among local media on social according to Shareablee data.
Cox's WHIO leads its nearest local competitor on social media by almost three times as many actions over the last six months according to Shareablee data. Paul Greeley reports that for the station, where Facebook is central to social strategy, engagement is far more important than sheer numbers.
Among stations, Somerville’s Fox-owned KTVU leads the San Francisco-Oakland-San Jose market with a 41 Share, leading second place ABC-owned KGO by 15 points.
Some feel good stories posted on station Facebook pages that will make you… feel good.
KYTV posted nearly 1 million total social actions in that period, almost half (47%) of the total engagement generated in the market’s total 2 million actions.
WBRC, the Birmingham, Alabama Fox affiliate owned by Raycom Media, leads the market in social actions over the past six months according to data from audience insight firm Shareablee.
Los Angeles ABC-owned station KABC and KTLA reporter Rich DeMuro are leading the social media pack in the Los Angeles market, according to data from Share Rocket.
With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive TV continues to make its mark.
KSLA, a Raycom station, has a steady hand on social media in the Shreveport, La. market, where it’s responsible for 46% of its total 2.2 million social actions over the last six months according to data from audience insight firm Shareablee.
Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data.
Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.
Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data.
It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers.
Share Rocket created a power ranking of all the TV stations in the U.S. WNEP in Wilkes Barre-Scranton, Pa., was No. 1 with seven of the top eight overall social assets.
The Scripps-owned station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts.
Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.
WCPO, the Scripps-owned television station in Cincinnati has been experimenting, under the watchful eyes of industry observers, with a full-fledged local digital news operation.
KSWO, the Raycom Media ABC affiliate serving Lawton, Okla., and Wichita Falls, Texas, has launched the Bitcentral CORE:news news production, media management, collaboration and archiving solution.
KOLD, the CBS affiliate in Tucson owned by Raycom, launched Noticias 13, which it describes as the first app for Hispanic news consumers in Southern Arizona.
San Diego-based KFMB will use social media analytics from Shareablee to better understand audiences using KFMB TV and radio social media accounts and to help its on-air teams better relate social media feedback from viewers and listeners.
Less than two weeks after announcing a series of upgrades, NewsOn, the local news OTT app, has signed on Meredith’s Local Media Group as its newest broadcast partner. KTVK in Phoenix and KMOV in St. Louis, are among the first stations to upgrade.
WJXT, a Graham Media station, holds a comfortable lead among local media outlets on social for the past six months in Jacksonville, Fl. according to Shareablee data.
ABC/Disney-owned KGO is the juggernaut among local media on social in San Francisco according to Shareablee data.
It’s not even a contest in Cleveland among local media competing on social. According to Shareablee data, Tribune’s WJW trounces fellow broadcasters on TV and radio, along with the local newspaper.
San Francisco saw a massive 42.8 million social actions among its local media players in the last six months according to Shareablee, an audience insight firm. KGO, an ABC/Disney station, had 7.3 million of them, or 17% of the market’s total actions. KTVU, a Fox Television Station, took a respectable second place in the time frame with almost 5.9 million actions.
Scripps-owned ABC affiliate WRTV Indianapolis (DMA 27) is canceling its Hometown Sports & News (HTSN) network on digital ch. 6.2 and is replacing it with Grit, a multicast network from Katz Broadcasting.
Stations are getting creative. In the case of WPXI-TV, which was obligated to run hours of Kentucky Derby preview, Facebook Live allowed the NBC affiliate to “broadcast” a Penguins/​Capitals playoff program online.
RSS

0

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp