Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

Sinclair Broadcast Group is looking to establish an advertising co-op of TV station groups, aggregating inventory and selling it using programmatic ad technology developed by Visible World.
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CBS is nearing a deal to license its broadcast network and some cable channels for Hulu’s forthcoming cable-style, live-streaming service, people familiar with the matter said.
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The NATPE Station Group Summit will feature local and network TV leaders, as well as content producers, addressing the challenges facing the local TV industry as it expands beyond traditional broadcast television.
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The first-place broadcaster has amassed the largest lead at this point in the season for any network in 19 years.
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Under the new agreement, ABC will roll out multiple new original scripted and unscripted shows for Snapchat, beginning with “Watch Party: The Bachelor” on Jan. 3.
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Tegna's WXIA tried to break the local television mold last month with an investigation into a national issue: veterans denied benefits after being less-than-honorably discharged when they should have instead been offered treatment for Post-Traumatic Stress Disorder.
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NBC Owned TV Stations are going to ramp things up for the Golden Globes with two hours of programming over two days leading up to the Jan. 8 broadcast on NBC.
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NBCU will launch an Olympic television channel in the summer of 2017 in a joint venture with the International and U.S. Olympic Committees, according to executives involved in the venture.
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In a letter sent earlier this week, NBCU’s top ad-sales executive told Nielsen that the system, which some executives hoped might be in place sometime in 2017, “does much more harm than good” and “is not ready for release.”
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The streaming service is the leading edge of the unorthodox digital approach CBS has pursued—one that amounts to a major bet on the brand’s value in the era of cord-cutting.
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Gray on Tuesday reached an agreement with OTT video network Haystack TV to distribute its local news video content — a move squarely designed to increase its millennial-targeted audience.
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According to Nielsen live-plus-same-day data, NBC's Thursday night games have averaged 17.5 million viewers and a 10.5 HH rating, making it the fourth highest-rated national NFL window behind the Fox and CBS 4:20 pm Sunday kickoffs and NBC's own "Sunday Night Football" broadcasts.
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According to the Google-owned video service, CBS’s “The Late Late Show with James Corden” scored the biggest viral hit of 2016 with the “Carpool Karaoke” segment featuring Adele.
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The prospect of a Cowboys-Patriots Super Bowl is generating buzz as Super Bowl Sunday approaches. Fox is about 90% sold out of commercial time for Super Bowl LI, according to a person familiar with the situation.
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The Broadcasters Foundation of America has sent letters to thousands of broadcasters asking for their support for the Guardian Fund. Through the fund, the foundation provides assistance to broadcasters in "acute need," as well as their families.
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David Poltrack expects 2016 to end up 8%, followed by a 4% increase, or no change when not adjusting for the Rio Olympics, and says he sees "no evidence to justify" YouTube's premium ad rates.
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For President/CEO Rich Boehne, it is the company’s broadcast TV division that represents its “core business.” “We make most of our money on broadcast TV,” Boehme told attendees of the 44th Annual Global Media and Communications Conference in New York.
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Telemundo is launching the first-ever 360-degree virtual reality campaign in Spanish language TV history to promote its new series "El Chema," a story inspired by real-life events involving a drug kingpin resembling El Chapo that includes an escape from a high-security prison.
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TV's top executives converged to discuss plans for 2017 at the UBS Global Media and Communications Conference in New York where they discussed mergers, growth and ad revenue.
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Speaking at the UBS Global Media and Communications Conference, Fox CEO James Murdoch said that his company is in no rush to launch standalone OTT services for its individual brands. Murdoch said that Fox has to be careful to not “fragment the business” by launching OTT products.
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