Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

The agreement ensures that the CW will remain on the air on 12 Tribune stations across the country, including in the top markets of New York (WPIX) and Los Angeles (KTLA).
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CBS will finish the TV season as the nation's most popular television network for the eighth consecutive year, and win among the youthful demographic sought by advertisers for only the third time since modern record-keeping began in the 1980s.
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Univision announced a co-venture with Netflix that will have the two collaborating on a made-for-TV drama series about the life of El Chapo.
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The Spanish-language network Telemundo says it hopes to continue its growth with a non-traditional programming strategy that will include projects based on the story of drug lord El Chapo, the life of Venezuelan leader Hugo Chavez and the late singer Jenni Rivera.
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Joining other big TV network groups in offering up more ad-tech alternatives for marketers, Univision has signed a deal with AOL that will expand the Hispanic TV group’s efforts in selling linear programmatic TV advertising.
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A new ABC study, which analyzed marketing spend and ROI over three years, makes the strongest case yet to advertisers and buyers that digital can't match the long-term ROI benefits of advertising on linear TV and its related platforms. 
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The station group is opting to use ComScore data in 28 smaller markets where Nielsen’s paper diaries have long been the ratings currency.
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The board of directors of the New York State Broadcasters Association has announced the inductees for its Hall of Fame Class of 2016.
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Bolstered also by gains in retransmission consent fees and digital media (up 15%), the company reported total revenue for Local Media Group with its 17 stations increased 14.7% to $140.9 million.
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First quarter revenue is up 11.4%, not counting Super Bowl windfall for the 1Q 2015.The increase is driven by higher ad rates for NFL games and one additional game compared to last year's first quarter.
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The increase is due to gains in retrans, online and political ad money, the last of which was up 666.7% to $15.7 million.
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Nexstar Broadcasting Group and its subsidiary Yashi Inc., a location-focused video advertising company, today introduced Digital Mirror, what they call “the industry’s first integrated linear television and digital programmatic video advertising technology.”
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Univision won’t say how it came to assume the Disney-owned network’s stake in Fusion — which had been a joint venture — or, assuming it’s a sale, how much it paid.
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The station group’s executives spell out how they are bucking the syndication system with their five-year-old strategy to develop home-grown programming like The List and Right This Minute.
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TV broadcasters, backed by the consumer electronics industry, asked the FCC to permit them to deploy a more powerful broadcasting standard that will help them keep pace — and interface — with the proliferating digital media.
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New York-based Video Call Center (VCC), which provides live video call-in services to TV shows and networks, has licensed its IP video management and product technologies to Tegna Media and its 46 U.S. TV stations
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CBS Corp. and Turner have extended their media partnership for the NCAA men’s college basketball tournament, known as March Madness, through 2032.
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NBCU is enhancing its product that lets advertisers use data to place their messages in front of niche audiences across its TV shows.
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In an effort to court millennials and invest further in key content categories, The E.W. Scripps Co. has acquired the iconic humor brand Cracked from Demand Media. The purchase price was $39 million.
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There continues to be a myriad of fascinating and creative data-fueled solutions introduced into the sales process this year by media networks. One of the most recent is Fox’s AIM.
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