Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

With a new initiative, dubbed Concert, NBCU will run Vox’s custom ad products on its digital properties, and both companies’ sales teams will start selling packages to marketers that include these ads.
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Tegna Media has secured global rights to the Video Call Center's IP video production technology and increased its investment in the company, according to VCC and its managing partner Wolzien LLC.
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Two weekends worth of the NCAA Men’s Tournament Basketball games posted big ad gains versus the same period a year ago. For five networks - CBS, TNT, TBS, truTV and CBS Sports Network - iSpot.tv says national TV advertising took in $755.8 million, versus $551.4 million for the same time period a year ago.
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NBC said it had sold $1 billion in national ads for the Summer Olympics in Rio de Janeiro, as the network prepares to broadcast a rare Games where some of the most high-profile contests will air live in prime time for U.S. audiences.
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NBCU’s planned upfront presentation will mark the first time in history that the company will hold a single ad upfront combining its portfolio of broadcast and cable networks.
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Each week the digital short will run on the official “Empire” YouTube channel and then will be pushed out to local Fox affiliates to run on-air
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In the trench war between TV networks and streaming services over series stacking rights, ABC has broken through enemy lines.
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The company has launched The NBCU Content Studio. It will develop and produce content for advertising clients utilizing NBCU's creative talent, data, distribution and scale.
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Univision Digital said it launched a new initiative called Univision Beta aimed at accelerating digital innovation. Among Univision Beta’s first projects is to expand Univision News’ coverage of the 2016 presidential election via platforms including Snapchat, Purpole and Slack.
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Fox Networks Group said that it will be the latest media company to dip into “programmatic” technology, where advertisers can use software tools and data to target audience segments
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The 14.8 million viewers who tuned in marked NBC's most-watched regularly-scheduled Sunday night entertainment broadcast since 2005, when an episode of "Law & Order: Criminal Intent" scared up 15.7 million viewers.
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Six local television stations in Michigan are coming together for the Flint Water Crisis: 4 Our Families telethon Tuesday to raise money for the Flint Child Health and Development Fund.
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Digital media company Whistle Sports has raised $20 million in funding from a group of investors that includes NBC Sports Ventures and Tegna.
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As the first U.S.-based Spanish-language fact-checking project, Detector de Mentiras fits into a broader trend to expand the reach of journalism in this country to hispanophone audiences
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User-generated content has been slowly creeping into newscasts for years, but now Fox Television Stations is aiming to accelerate the practice with an app that lets the station group assign citizen journalists to happenings about town and then pay them for pictures and/or video from the scene.
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The CBS Chairman and CEO told Deutsche Bank that the current quarter is "extremely strong" for ad sales and that the upfront should show pretty big increases in both CPMs and volume.
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CBS, which will split the broadcast rights to Thursday night NFL games with NBC, is in talks to secure digital rights to the games for its online subscription service CBS All Access, CEO Leslie Moonves said.
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Hearst has stepped up its already-aggressive digital strategy for targeting millennials. The company announced it’s reached a partnership agreement with Verizon to create, develop and distribute mobile content for the highly coveted audience segment
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The founder, CEO and chairman of Nexstar received the award in recognition of his aggressive approach to building out Nexstar’s digital operations.
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Political advertising on TV will break records this year — both for Gray and the industry at large, according to predictions from Gray executives while explaining fourth quarter earnings
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