Community Service

The 30th Annual ABC11 Together Food Drive culminated with a donation drop-off blitz and special phone bank. At the end of the day, the station was able to report a total of 1,024,961 meals had been collected. That makes the second MILLION MEAL food drive in as many months.
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KSBW, Hearst’s NBC affiliate in Monterey-Salinas-Santa Cruz, Calif., together with the Salvation Army and thousands of Central Coast residents, are celebrating the success of the 30th annual KSBW Share Your Holiday.
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WRAL’s new documentary, Black and Blue, examines the relationship between police and the African-American communities in Raleigh, N.C. The documentary and the discussion/forum that follows will be streamed on wraldocumentary.com.
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TEGNA’s NBC affiliate WCSH Portland, ME, raised $96,000 in its first-ever telethon to help local veterans go to Washington, D.C. to see the war memorials through the Honor Flight program.
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WRAL’s annual community service campaign, Coats for the Children, kicked off earlier this week. WRAL is Capitol Broadcasting’s NBC affiliate in Raleigh, N.C. Coats for the Children collects warm winter clothing, money and new toys for Salvation Army families in need.
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WTAE is now in its 31st year of The Bundle-Up Telethon. Over that course of time, it’s estimated that 270,000 needy children and senior citizens have received winter outerwear thanks to this effort.
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KGW, Tegna’s NBC affiliate in Portland, Ore., has launched its 30th annual KGW Great Toy Drive, through Dec. 17.
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KFSN-TV Action News anchors Tony Cabrera and Amanda Venegas host a half-hour special, “Children First: Connected Kids” Sunday, November 20, 2016. Children First is a year-round effort focusing on the challenges, problems and opportunities facing youth in Central California.
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WDTN, Media General’s NBC affiliate, kicks off its 35th annual Food for Friends campaign that runs through Saturday, Dec. 24, 2016.
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WGN in Chicago thanks fans for their participation throughout the year and into the parade and rally.
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Make A Difference Day is one of the largest annual single-days of service nationwide. Volunteers, no matter age or background, come together to make a positive impact on their community. Make A Difference Day is made possible by Tegna with the help from Arby’s Foundation and Points of Light.
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Every station wants to — or should want to — create local programming that reflects the best of its community. The key is to make it entertaining enough that people watch, and if it recruits younger viewers, so much the better.
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In the span of three hours on Oct. 12, 2016 viewers donated more than $178,226 to go directly to organizations working across the state to support those impacted by the storm.
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During a live press conference carried by TV stations in Savanah, Ga., Georgia Governor Nathan Deal surprised viewers by singling out WTOC, Raycom’s CBS affiliate, for its outstanding coverage during Hurricane Matthew.
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WPTV, the NBC affiliate in West Palm owned by Scripps, brought 25 additional staff members from other Scripps stations to assist in its hurricane coverage.
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Read comments from viewers who sent emails to WESH thanking them for their coverage of Hurricane Matthew.
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WGHP, Tribune’s Fox affiliate in Greensboro-High Point, N.C., held an in-studio, 13-hour telethon to raise funds to help recovery efforts from damage done by Hurricane Matthew. “We felt it was our responsibility to do what we could to help. The people of the Piedmont Triad are tremendously charitable, and we wanted to provide a way for our viewers to help,” said Jim Himes, WGHP’s general manager.
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In Jacksonville, Fla., like in many of the markets where Matthew came ashore, the news was filled with stories of damage and recovery, and in some cases, stories of evacuations. Long-time WJXT news anchor Tom Wills addressed the viewers with a heartfelt, emotional plea to evacuate. “Lots and lots and lots of people evacuated because of what he said,” said Bob Ellis, WJXT’s general manager. “It was a moment that this television station will be proud of for years to come.”
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Lights for the Cure, a joint effort between KYW-TV, the CBS O&O in Philadelphia and Susan G. Komen Philadelphia, is turning the city’s skyline pink during October, National Breast Cancer Awareness Month.
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They are stories both heartbreaking and inspirational, and Molly Grantham never tires of telling them.
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