Community Service

WMAR, the ABC affiliate in Baltimore owned by Scripps, aired the new documentary, Breaking Heroin’s Grip: Road to Recovery, which was produced by Maryland Public Television (MPT) in association with the Maryland Department of Health and Mental Hygiene
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In a direct response to the fatal shootings of two Little Rock toddlers, KARK and KLRT, the NBC and Fox affiliates in Little Rock respectively, launched a new anti-violence campaign called Victory Over Violence.
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WSAW and WZAW, Gray Television’s CBS and Fox affiliates, respectively, in Wausau, Wis., raised more than $90,000 from viewers’ donations to benefit the food pantries at The Salvation Army of Wausau and The Neighbors’ Place.
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FOX 29 wanted to honor a servicemen, a local hero, for the holiday season, and got some help from the Philadelphia Phillies.
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E.W. Scripps’ KSHB is going to spend a year encouraging Kansas City, Mo. to be kinder. “Kind KC,” a public service campaign the NBC affiliate is orchestrating with community organizations, is aimed at reducing violence, bullying and discrimination.
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Holiday greetings from WWNY and WNYF, Watertown, NY, CBS and Fox affiliates owned by United Communications.
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TV stations often create special promos to air around the year-end holidays. Often, there’s low demand for commercial inventory during this time, so the promos tend to get a lot of play. Check out station holiday greetings to viewers.
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The 30th Annual ABC11 Together Food Drive culminated with a donation drop-off blitz and special phone bank. At the end of the day, the station was able to report a total of 1,024,961 meals had been collected. That makes the second MILLION MEAL food drive in as many months.
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KSBW, Hearst’s NBC affiliate in Monterey-Salinas-Santa Cruz, Calif., together with the Salvation Army and thousands of Central Coast residents, are celebrating the success of the 30th annual KSBW Share Your Holiday.
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WRAL’s new documentary, Black and Blue, examines the relationship between police and the African-American communities in Raleigh, N.C. The documentary and the discussion/forum that follows will be streamed on wraldocumentary.com.
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TEGNA’s NBC affiliate WCSH Portland, ME, raised $96,000 in its first-ever telethon to help local veterans go to Washington, D.C. to see the war memorials through the Honor Flight program.
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WRAL’s annual community service campaign, Coats for the Children, kicked off earlier this week. WRAL is Capitol Broadcasting’s NBC affiliate in Raleigh, N.C. Coats for the Children collects warm winter clothing, money and new toys for Salvation Army families in need.
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WTAE is now in its 31st year of The Bundle-Up Telethon. Over that course of time, it’s estimated that 270,000 needy children and senior citizens have received winter outerwear thanks to this effort.
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KGW, Tegna’s NBC affiliate in Portland, Ore., has launched its 30th annual KGW Great Toy Drive, through Dec. 17.
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KFSN-TV Action News anchors Tony Cabrera and Amanda Venegas host a half-hour special, “Children First: Connected Kids” Sunday, November 20, 2016. Children First is a year-round effort focusing on the challenges, problems and opportunities facing youth in Central California.
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WDTN, Media General’s NBC affiliate, kicks off its 35th annual Food for Friends campaign that runs through Saturday, Dec. 24, 2016.
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WGN in Chicago thanks fans for their participation throughout the year and into the parade and rally.
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Make A Difference Day is one of the largest annual single-days of service nationwide. Volunteers, no matter age or background, come together to make a positive impact on their community. Make A Difference Day is made possible by Tegna with the help from Arby’s Foundation and Points of Light.
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Every station wants to — or should want to — create local programming that reflects the best of its community. The key is to make it entertaining enough that people watch, and if it recruits younger viewers, so much the better.
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In the span of three hours on Oct. 12, 2016 viewers donated more than $178,226 to go directly to organizations working across the state to support those impacted by the storm.
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