Digital & Crossplatform

The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.
Nexstar’s NBC affiliate has more than 1 million Facebook actions over its next nearest competitor.
WAFB ranked No. 1 among members of the DMA (94) while also generating the highest engagement on the top platforms: Facebook, Twitter and Instagram.
KPNX, the NBC affiliate in Phoenix, Arizona, has debuted a dramatically lit, textural version of the Tegna set from Jack Morton Worldwide.
Social Scorecard this week reveals how WJW is able to dominate the Cleveland market on Facebook by more than 3 million actions.
Social Scorecard this week reveals how WITI Milwaukee leads its next nearest competitor on Facebook by more than 2 million social media actions.
WDIV, Graham Media’s Detroit NBC affiliate, is partnering with Nextdoor, the free and private social network for neighborhoods, to boost conversations around local news in communities across the Detroit area.
Hearst-owned ABC affiliate KOAT is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
There isn’t a bigger showcase than the Olympics and WRAL is using the 2018 Winter Games in PyeongChang, South Korea, to give viewers a taste of the much anticipated next generation television standard, ATSC 3.0.
KNXV tells Social Scorecard this week that its success is due to a focus on positive, local stories, a complete station effort to listen to what its users want, inventive use of Facebook Live and a marketing team that is digitally savvy.
Earlier this week, I asked TV stations sending crews to the Eagles-Patriots Super Bowl to share their experiences, the behind-the-scenes, fun stuff.
KGTV, the Scripps ABC affiliate, is first in social media actions in the market over the last six months according to data from audience insight firm Shareablee.
The podcast will have a companion broadcast and digital program called, “Black Friday: Missing Skelton Brothers” that will be broadcast on WDIV and streamed live on ClickOnDetroit.com.
KENS leads San Antonio’s Facebook action mainly due to listening to what people want through social media.
KWCH reveals how it generated 33% of total engagement generated by DMA, by using Facebook Live to get cross view from social media and its main channel.
Tribune's WGN-TV Chicago is now providing content for over-the-top services including Amazon Fire, Amazon Echo (news briefs courtesy of Alexa), Apple TV and Android TV.
KHQ, an NBC affiliate in Spokane, Wash., tops the market in followers and overall social media engagement over the last six months according to data from audience insight firm Shareablee
CBS affiliate KIRO is collaborating with Amazon to be one of the first TV stations in the U.S. to provide video flash briefings for Amazon’s new Echo Show device, making Alexa an official part of its news offerings.
KING, Tegna’s Seattle’s NBC affiliate, is the king in social media actions among TV stations in the market over the last six months according to data from audience insight firm Shareablee.
Spreading big social media news, WSB, the Cox-owned ABC affiliate in Atlanta, has announced nabbing its one millionth Twitter follower. The station, which hit the million mark on Wednesday, said it is the first local broadcaster to hit the milestone.
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