Digital & Crossplatform

Nexstar’s WJHL leads the Tri-Cities area of northeastern Tenn. and southwestern Virginia in overall social media performance among local media according to Shareablee data. Paul Greeley looks at how Facebook Live, a mainstay of the station’s daily use, plays a key role in that lead.
Sinclair’s WSBT holds the edge over other local media on social according to Shareablee data, and the station says Facebook Live has helped pushed it over the edge. Paul Greeley reports that viewers are responding strongly to the rawness and immediacy of the platform.
Meredith-owned WHNS has a strong lead among local media on social in Greenville, S.C. according to Shareablee data. Behind the success, the Fox affiliate treats Facebook “like a living, breathing research project.”
WOWK leads the Charleston-Huntington, W.Va. market in social media actions among local media in the past six months according to data from audience insight firm of Shareablee.
WRAL’s enterprising approach to Facebook powers its robust lead among local media outlets on social media in Raleigh-Durham, N.C., according to Shareablee data.
A look at the social rankings for market 16, Miami, Florida from November 6 to December 5, 2016 as compiled by Share Rocket.
Tegna’s WCSH holds the lead among local media on social in Portland-Auburn, ME. according to Shareablee data, but WGME, a Sinclair station, is coming up closely behind.
Although regularly-scheduled TV newscasts still matter, viewers are expecting their local broadcasters to be on top of stories at all times, and have that information available online as soon as news breaks.
Sinclair’s ABC affiliate WTVC leads Chattanooga by a nose among local media outlets on social according to Shareablee data. But WRCB, Sarkes Tarzian's NBC affiliate, is nipping at its heels and has the market’s largest number of fans/followers. Paul Greeley looks at how WRBC's use of Facebook is powering that.
Five years ago, the job of overseeing social media didn’t exist at most TV stations. Today, it’s one of the key positions for news, marketing and sales.
Raycom’s KOLD manages its Facebook presence with constant vigilance, and it has paid off — the CBS affiliate leads the Tucson, Ariz., market in both total social actions and overall fans/followers according to Shareablee data.
Fox-owned Atlanta station WAGA is the clear leader in social according to data from Share Rocket.
Fox-owned WTTG is the social media leader in the Washington, D.C. market according to data by Share Rocket.
An aggressive use of Facebook (as well as dominance on Twitter and Instagram) has pushed the ABC O&O KFSN Fresno, Calif., to the front of the pack among local media on social according to Shareablee data.
Cox's WHIO leads its nearest local competitor on social media by almost three times as many actions over the last six months according to Shareablee data. Paul Greeley reports that for the station, where Facebook is central to social strategy, engagement is far more important than sheer numbers.
Among stations, Somerville’s Fox-owned KTVU leads the San Francisco-Oakland-San Jose market with a 41 Share, leading second place ABC-owned KGO by 15 points.
Some feel good stories posted on station Facebook pages that will make you… feel good.
KYTV posted nearly 1 million total social actions in that period, almost half (47%) of the total engagement generated in the market’s total 2 million actions.
WBRC, the Birmingham, Alabama Fox affiliate owned by Raycom Media, leads the market in social actions over the past six months according to data from audience insight firm Shareablee.
Los Angeles ABC-owned station KABC and KTLA reporter Rich DeMuro are leading the social media pack in the Los Angeles market, according to data from Share Rocket.
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