Digital & Crossplatform

With the recent addition of Fox’s Los Angeles flagship station, KTTV, doing a deal with iPowow, interactive TV continues to make its mark.
KSLA, a Raycom station, has a steady hand on social media in the Shreveport, La. market, where it’s responsible for 46% of its total 2.2 million social actions over the last six months according to data from audience insight firm Shareablee.
Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data.
Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.
Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data.
It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers.
Share Rocket created a power ranking of all the TV stations in the U.S. WNEP in Wilkes Barre-Scranton, Pa., was No. 1 with seven of the top eight overall social assets.
The Scripps-owned station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts.
Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.
WCPO, the Scripps-owned television station in Cincinnati has been experimenting, under the watchful eyes of industry observers, with a full-fledged local digital news operation.
KSWO, the Raycom Media ABC affiliate serving Lawton, Okla., and Wichita Falls, Texas, has launched the Bitcentral CORE:news news production, media management, collaboration and archiving solution.
KOLD, the CBS affiliate in Tucson owned by Raycom, launched Noticias 13, which it describes as the first app for Hispanic news consumers in Southern Arizona.
San Diego-based KFMB will use social media analytics from Shareablee to better understand audiences using KFMB TV and radio social media accounts and to help its on-air teams better relate social media feedback from viewers and listeners.
Less than two weeks after announcing a series of upgrades, NewsOn, the local news OTT app, has signed on Meredith’s Local Media Group as its newest broadcast partner. KTVK in Phoenix and KMOV in St. Louis, are among the first stations to upgrade.
WJXT, a Graham Media station, holds a comfortable lead among local media outlets on social for the past six months in Jacksonville, Fl. according to Shareablee data.
ABC/Disney-owned KGO is the juggernaut among local media on social in San Francisco according to Shareablee data.
It’s not even a contest in Cleveland among local media competing on social. According to Shareablee data, Tribune’s WJW trounces fellow broadcasters on TV and radio, along with the local newspaper.
San Francisco saw a massive 42.8 million social actions among its local media players in the last six months according to Shareablee, an audience insight firm. KGO, an ABC/Disney station, had 7.3 million of them, or 17% of the market’s total actions. KTVU, a Fox Television Station, took a respectable second place in the time frame with almost 5.9 million actions.
Scripps-owned ABC affiliate WRTV Indianapolis (DMA 27) is canceling its Hometown Sports & News (HTSN) network on digital ch. 6.2 and is replacing it with Grit, a multicast network from Katz Broadcasting.
Stations are getting creative. In the case of WPXI-TV, which was obligated to run hours of Kentucky Derby preview, Facebook Live allowed the NBC affiliate to “broadcast” a Penguins/​Capitals playoff program online.
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