Digital & Crossplatform

WINK, the CBS affiliate in Ft. Myers, Fla., owned by Ft. Myers Broadcasting, says it was able to find sex offenders with social media accounts that are unregistered.
Spokane, Wash. may not see the enormous social activity among local media as in larger markets, but its leading performers still throw down some real numbers by KHQ-TV.
Tribune-owned Fox affil KTVI is leagues ahead of its local media competition in social media according to Shareablee data, which shows a commanding lead in total actions and fans/followers, not to mention dominance on all three major platforms.
Sinclair Broadcast Group’s WJLA Washington has announced that it will launch DC Refined, an online lifestyle and culture magazine.
Hearst-owned NBC affiliate KSBW Monterey, Calif. (DMA 125), will launch Liberman Broadcasting’s 24-hour Spanish-language network Estrella TV, on multicast ch. 8.3.
There’s a whole lot of social media activity going on in Houston – almost 50 million total social actions over the last six months according to data from audience insight firm Shareablee.
WISC, a Morgan Murphy Media station, is Madison, WI.’s leader in social media among local media players, according to data from audience insight firm Shareablee.
In a city replete with media, Tulsa, Okla. TV stations — Cox's Fox affiliate KOKI-TV and KOTV-TV, Grffin's CBS affiliate — dominate social by far.
Cox-owned KIRO-TV is on top with over 13.3 million total social actions over the last six months, 31% of the market’s total 43.4 million actions.
For now, KPNX holds the lead among Phoenix’s local media in terms of total social actions in the last month, but blink and that may change.
Many broadcasters have been popping up in our news feeds over the past months, as Facebook has looked to take on the popularity of Twitter’s live Periscope app with its own service.
WNYW anchor Steve Lacy scored an exclusive interview with the former pharmaceutical CEO Martin Shkreli, the guy who raised the price of a drug that fights parasitic infections 5,000 percent from $13.50 a pill to $750. A Fox spokesperson said that Lacy used Twitter to contact Shkreli and got the interview together in less than a week.
Promotions manager Dax Dobbs and his team proposed finding KVUE morning news viewers and be at their house as they woke up and turned on the light to begin their day. “We really wanted to show the city of Austin waking up and how we’re a part of the Austin morning routine.” Dobbs and the team found the people through the station’s Facebook page, and others were fans the morning news team knew would be good. “These are mini-docs on these people, this person’s life in the morning.”
Raycom’s CBS affiliate WTOL leads all of Toledo, Ohio, local media on social media in overall actions, according to Shareablee data. But Gray’s WTVG puts up a strong fight, and the ABC affil has captured the largest number of fans/followers in this week’s Social Scorecard.
Scripps -owned independent WMYD Detroit (DMA 13) will begin broadcasting Tribune Broadcasting’s diginet Antenna TV.
Cox Media Group-owned WPXI holds a commanding lead among Pittsburgh local media outlets’ performance on social media, according to Shareablee data.
Tribune’s KFOR has the lead in Oklahoma City’s local social media scene, though it likely feels the hot breath of KWTV just behind it.
WTAE Pittsburgh is adding a new half-hour weekday 7 p.m. newscasts, beginning Feb. 1. The newscast, which will air on the station’s multicast channel, thisTV Pittsburgh, will be led by anchor Jackie Cain and weather chief meteorologist Mike Harvey.
Antenna TV, the digital multicast channel from Tribune Broadcasting, is linking up with WMYD in Detroit.
How do you create awareness for your digital channel that features older but classic television programming? WBAL reminds viewers of memorable people and places in its market.
«« First |1 2 3 4 5 6 | Next › Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp