Digital Subchannels and Diginets

Digital Subchannels Are Becoming Channels of Choice in Local Markets

Digital subchannels are offered by the broadcast stations in each market. They do this by dividing their bandwidth into multiple channels, and can run their own locally produced programming on these subchannels, or choose to run programming from either another network currently not carried in that market OR from a specific diginet network.

Of the 392 digital subchannels offered in May’16, 159 (40%) of them out-delivered the average top 20 cable network delivery in their market.

Top Ranked Digital Subchannels / Mon-Fri 7p-11:30p May 2016 

Adult 25-54 Live+SD Ratings

DMA
Rank
Market Station Affiliation DMA
A25-54 Rtg
Top 20
CableNets
Avg DMA
A25-54 Rtg
184 Laredo OGNS Telemundo 3.3 0.3
192 Greenwood-Greenville EABG FOX 2.8 0.3
143 Salisbury EBOC FOX 2.7 0.4
175 Elmira EENY CBS 2.3 0.4
181 Jonesboro OAIT NBC 2.2 0.4
158 Biloxi-Gulfport ELOX CBS 2.1 0.3
210 Glendive MXGN NBC 2.1 0.3
176 Jackson,TN GBBJ CBS 1.8 0.5
178 Harrisonburg ESVF CBS 1.8 0.3
188 Lima ELIO FOX 1.8 0.4
208 Alpena GBKB ABC 1.8 0.3
115 Fargo-Valley City NVLY CBS 1.7 0.4
197 Cheyenne-Scottsbluf NGWN NBC 1.7 0.3
179 Alexandria, LA NALB CBS 1.6 0.5
161 Sherman-Ada OTEN ABC 1.5 0.4
170 Quincy-Hannibal-Keokuk NHQA ABC 1.5 0.3
188 Lima EOHL CBS 1.5 0.4
Source: May’16 Nielsen

Currently some of the highest ratings for the subchannels are network affiliated diginets in markets that don’t carry all the network affiliates on the primary channels. The subchannels can provide programming from networks missing on primary channels in a market.

Top Ranked Digital Subchannels / Mon-Fri 7p-11:30p May 2016

Adult 25-54 Live+SD Ratings

Source: May’16 Nielsen


Some of the most popular diginet networks are the ones offering classic TV shows and vintage movies. Networks such as the African-American focused Bounce TV feature programming aimed at specific demographics. These channels offer an alternative for advertisers to the niche cable networks.

TVNewsCheck Top 25 Digital Broadcast Networks 

Ranked by TV Households Coverage

Rank Network Launched Programming Owner Coverage
1. MeTV 2010 Classic TV Weigel Broadcasting
96%
2. Grit 2014 Men Katz Broadcasting 93%
3. Antenna TV 2011 Classic TV Tribune Media
87%
4. Laff
2015 Comedy 
Katz Broadcasting
85%
4. Escape
2014
Women
Bounce Media 
85%
6. This TV 2008 Classic Movies Tribune Media/MGM 83%
7. Bounce TV 
2011 
African American 
Bounce Media
81%
8. Create* 2006 How-To American Public Television 79% 
9. getTV
2014 
Classic TV, Movies
Sony Pictures TV
78%
10. Comet 2015 Sci-Fi MGM/Sinclair 72%
11. World* 2007 Documentaries, News WGBH Educational Foundation 66%
12. Buzzr TV 2015 Game Shows FremantleMedia North America 65%
13. Ion Life* 2007 Lifestyle/Health 
Ion Media 63%
13. Qubo* 2007 Kids Ion Media
63%
15. Cozi TV* 2012 Classic TV, Lifestyle NBCU Owned TV Stations 62%
16. Movies!
2013
Classic Movies
Fox TV Stations/Weigel 
61%
16. UniMas
2013 Hispanic/Spanish 
Univision
61%
18. Heroes & Icons 2014 
Classic TV Dramas
Weigel Broadcasting
60%
19. Retro TV* 2005
Classic TV
Luken Communications
58%
20. Decades 2015 General Entertainment Weigel Broadcasting 55% 
21. Justice Network*
2015
Crime/Investigation
Lonnie Cooper
54%
22. SonLife* 2010 Religious Jimmy Swaggart Ministries 50%
23. Rev'n* 2014 Automotive Luken Communications 45%
24. Azteca America*
2001 Hispanic/Spanish
Azteca
41%
25. The Works
2014 
Classic TV/News, Comedy 
MGM 37%
Source: 7/26/16 TVNewsCheck, by Adam Buckman (Networks supplied coverage percentages, except those with an asterisk, which came from Across Platforms consultancy)

Top Ranked Digital Subchannels / Mon-Fri 7p-11:30p May 2016 

Adult 25-54 Live+SD Ratings

Source: May’16 Nielsen

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