The percentage of U.S. digital marketing and media professionals targeting audiences via smartphones and tablets increased significantly last year. In 2014, 75% of these professionals said they targeted ads to specific audience segments on smartphones, and 73.1% did so on tablets.
Source: eMarketer 5-14-15
% of Adults in each group who own a smartphone
Source: Pew Research Center, U.S. Smartphone Use in 2015, 4/1/15
U.S. retail mobile commerce sales estimates are close to $77 billion in 2015, up 32.2% from 2014. This growth will push Mcommerce’s share of Ecommerce up to 22%, with the majority of Mcommerce occurring on mobile websites.
Source: eMarketer 5-15-15