Local TV News

Research shows that local TV stations are the top local news source, the top choice to view breaking news, and the number one trusted news source. Recent news studies have been very positive about local news vs. other major news sources.

Civic Engagement Strongly Tied to Local News Habits

In local communities, the civically engaged play a key role in community life, and thus, how and to what degree they stay informed about their communities carries added weight. A new study by Pew Research Center reveals that the civically engaged are indeed more likely to use and value local news, especially local TV news.

Local TV News Top Source for Those with High Community Attachments

Source: Pew Research Center, “Civic Engagement Strongly Tied to Local News Habits,”
Survey of U.S. adults conducted 1/12-2/8/16

Click here for the TVB presentation.

Pew 2015 State of the News Media Study

Local television stations increased their news viewership in 2014. Very early morning news was the biggest growth area, with 4:30am newscasts growing 6% over the previous year.

Pew Research Center Local News Study

“Local news in a Digital Age” study found major advantages for local news:

  1. Nine in ten people say they follow local news closely – and about half do so “very closely.”
  2. The #1 source for local news in the three markets studied was local TV news.
  3. On-air programming is far more of a draw than TV websites.


    TVB’s Media Comparison Study 2015

    Local broadcast television is the #1 trusted source for news according to adults surveyed by GfK for this study.

    Local  Broadcast Television News: #1 For Trust

    Local Broadcast TV News: #1 For Trust
    Source: TVB Media Comparisons Study December, 2014. Gfk Custom Research North America Survey.
    Base =  Persons 18-64. Agree Strongly or Agree Somewhat.

    TVB Members: visit the member site Research section to view the Media Comparisons 2015 Study.

    Hearst Television Study on Local TV News

    The study revealed:

    • 73% of adults agreed that watching Local Television News is an essential part of their lives.
    • Nearly 50% of Women 25-54 have researched advertisers further after seeing their ads on local television news.
    • 39% have looked for reviews of the product or service.

    Sources: Pew Research Center 3/5/15, TVB Media Comparisons Study 2015, GfK Custom Research, 12/14, Hearst Television and GfK 6/14.

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp