Hearst Local TV News Study

The Unique & Powerful Selling Proposition of Local Television News

73% Agree that Watching Local Television News Is an Essential Part of their Lives

“Watching /Using this media is an essential part of my life.”  
(Total % Agree)

Watching /Using this media is an essential part of my life. (Total % Agree)

Over 60% of Adults 25-54 Rely on Local Television News for Product & Service Ideas

Younger Viewers Rely Even More Heavily

“I rely on local television news for product and service ideas that are relevant to me in my life.”

Strongly/Somewhat agree
Adults 25-34 64%
Adults 25-54 61%
Adults 35-64 59%
Adults 35+ 56%

 

 Nearly Half of Women 25-54 Have Researched Advertisers Further
After Seeing Their Ads on Local Television News

  • 46% of Women 25-54 have done an Internet search for more information about the product or service
  • 9%  have looked for reviews of the product or service
  • 3% have visited the product’s or service’s website or Facebook page

Ads in Local Television News Spur Viewers to Action

“How often do you investigate further or purchase a product
or service advertised on/in this media?”

Often/Sometimes (%)

How often do you investigate further or purchase a product or service advertised on/in this media?

 Source: The Unique and Powerful Selling Proposition of Local Television News, Hearst Television and GfK, June 2014

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp