Political Databank

Political News

According to Advertising Analytics, Principled PAC bought seven spots targeting FXNC on the Atlanta Interconnect June 18 and 19. The buy totaled $12,370.
Priorities USA Action raised close to $200 million in the 2016 election in support of Hillary Clinton. The super PAC, led by Democratic Party veteran Guy Cecil last year, is ramping up early for the 2018 midterms.
The race for the congressional seat in Montana is closer than ever, with millions spent by both candidates to campaign.
Regardless of outcome of the house vote, the debate over repealing and replacing the Affordable Care Act could be a boon to local TV for much of 2017, according to ad firm Deep Root Analytics.
President Trump’s campaign apparatus is launching a seven-figure TV ad campaign to tout his achievements in his first 100 days in office. The spot was paid for by Donald J. Trump for President, Inc., and will air in major markets across the country.
Leaders of America First Policies, a pro-Trump nonprofit outfit, is starting a $3 million advertising campaign to bolster House Republicans who publicly backed the health-care proposal that has stalled on Capitol Hill. The $3 million “advocacy campaign” will feature broadcast, digital and social components.
President Donald Trump’s reelection campaign is off to a quick start, pulling in $13.2 million through a trio of committees in the first three months of the year, while paying a staff of about 20 employees, according to records filed with the Federal Election Commission.

TVB Resources

TVB has partnered with The AAPC to recognize local, multiplatform political marketing campaigns.
Enter to Win a 2017 Political EMMA
The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
Nielsen’s Q4 2016 Total Audience Report confirms American’s significant and consistent preference for television over all media.
TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
TVB’s guide to the 2017 & 2018 senatorial, congressional and gubernatorial races.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>

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