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The $1.2 million ad campaign, funded by the American Action Network, is focused on the GOP effort to repeal and replace the Affordable Care Act and is set to air in 15 congressional districts.
A recently released Morning Consult survey commissioned by the Television Bureau of Advertising (TVB) in battleground states immediately following the November 8 elections found TV, among all media, plays the most important role in influencing voters.
In the first of a two-part interview with RBR + TVBR, Lanzano shares some revealing conclusions on political spending from the winning and losing presidential candidates.
Steve Lanzano, President/CEO of the Television Bureau of Advertising (TVB), looks back at the down-ballot activity seen this year, and is certain about one thing, “broadcast TV will play a big role in 2018.”
Trump had the brand. He had the agenda. He had the airwaves. It's not a new era for political advertising.
Candidates running for U.S. Senate seats and their outside backers have spent more than three-quarters of a billion dollars on TV ads this year, a mark of the hard-fought battle for control of the chamber.
TV stations around the country are among the 50 broadcast, print and digital news outlets partnering with Facebook to provide live Election Day coverage on the social media platform.

TVB Resources

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.
TVB’s guide to the 2017 & 2018 senatorial, congressional and gubernatorial races.
Bloomberg News Video: Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations.
Nielsen’s Q3 2016 Total Audience Report confirms American’s significant and consistent preference for television over all media.
While 83% of all political conversations happen face-to-face, television plays a key role in influencing what people are saying.
Studies from Gfk and Keller Fay show that no other platform has more reach—or is more trusted by Independent voters—than local broadcast television.
View the infographic >>
Nielsen’s January 2016 Local Watch Report features data highlighting local television’s ability to reach young voters.


© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
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