What Political Decision Makers Need to Know

Nielsen’s Q4 2016 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

  • With over 41 hours of traditional TV weekly viewing, inclusive of time-shifted viewing, adults 35+ are consuming nearly two and a half times as much television each week as compared to the second most used medium, smartphone app/web usage, and nearly three times as much television each week compared to the third most used medium, AM/FM radio.
  • More and more homes are continuing to “cut the cord,” and opting to become broadcast-only households.
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Nielsen’s Total Audience Report data reflects scientific measurement and is today’s gold standard in time-spent analysis. The Q4 2016 Total Audience Report is the latest data demonstrating that TV remains consumers’ medium of choice and as such, continues to be the most effective and powerful marketing medium.

Visit the Nielsen site to access the full report.

The following key points highlight the strength of the local broadcast industry:


  Source: The Nielsen Company, Q4 2016 The Total Audience Report


  Source: The Nielsen Company, Q4 2016 The Total Audience Report

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