Rocking the Young Vote Through Local Television

As we head into the 2016 elections, one thing is for certain … every vote will matter. Nielsen’s latest Local Watch Report not only highlights television’s proven ability to reach every potential voter, but also emphasizes television’s impact on specific key voting segments, such as Hispanics and young voters.

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While viewing is increasingly fragmented, live TV still makes up the bulk of how we watch.

A25-54 Average Time Spent Per Day (HH:MM)

A25-54 Average Time Spent Per Day (HH:MM)
Source: Nielsen, Jan’16 Local Watch Report; NLTV NOV2015, Avg. Daily Time Spent HH:MM, P25-54, Live PUT, XPLT,Multimedia Device (Apple TV, Roku, Chromecast, etc)

Hispanic Viewing Habits Are No Different,
As Seen in the Top LPM Markets

Hispanic Viewing Habits Are No Different, As Seen in the Top LPM Markets
Source: Nielsen, Jan’16 Local Watch Report; NLTV NOV2015, Hispanic Avg. Daily Time Spent HH:MM, P25-54, Live PUT, XPLT, Multimedia Device (Apple TV, Roku, Chromecast, etc)

One of local television’s unique abilities is reaching young voters, especially with local news.

Reach Young Voters with Local Television

Reach Young Voters with Local Television
Source: Nielsen, Jan’16 Local Watch Report; Nielsen Scarborough USA+ Release 1 2015

Finding Your Voter with Local News

Finding Your Voter with Local News
Source: Nielsen, Jan’16 Local Watch Report; Nielsen Scarborough USA+ Release 1 2015 based on top 25 LPM markets only; Political Affiliation is Self-Identified

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