The Voter Funnel: Local Broadcast TV Is the Biggest Influencer of Voter Decisions

Knowing which advertising platform actually influences voters and moves them to cast their votes is essential to any winning campaign strategy.

According to the 2016 Voter Funnel study from Morning Consult, which measured the actions taken as a result of being exposed to specific types of political advertising in ten key 2016 election swing states, television was the most influential medium – at every stage – of the decision-making process.

No other platform has the impact – or is more trusted – than broadcast television.

For more on the Voter Funnel study contact Hadassa Gerber, TVB Chief Research Officer: hadassa@tvb.org.

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