About Project Roadblock

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

Local broadcast television’s support of Project Roadblock not only displays its commitment to the safety of its communities but also demonstrates broadcasters’ power to influence, persuade, and affect social behavior. Every local broadcast TV station is encouraged to join Project Roadblock. You do NOT have to be a TVB member to participate. Support of Project Roadblock does not replace other PSA commitments.

Now in its 15th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 27% from 14,409 in 2004 to 10,497 in 2016. However, there is still more work to be done. In December 2016, over 781 people were involved in an alcohol-impaired driving fatality and 328 people were killed in traffic fatalities on New Year’s Day. With your help this upcoming December, the road to safety continues.

Flight and Traffic Instructions:
Air spots between December 26-31, when alcohol-impaired driving accounts for nearly one-third of motor vehicle crash fatalities.

  1. Target men 21-34-years-old by supporting the message noon to midnight.
  2. Fill the 10pm New Year’s Eve slot with a Project Roadblock PSA.

Join This Year:

  1. Pledge your station’s support.
  2. Donate on-air, online, and social media inventory
  3. Monetize support through local business sponsorships.


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