Competitive Media

Advertising in today’s complex media world is a challenge as media continue to evolve. Media consumption habits are constantly changing, but broadcast television remains the leader in reaching audiences.


Source: GFK Multimedia Mentor Scan Spring 2014. M-S 6A-12M. Persons 18-64.

The Local Programming of Choice is on Local TV Stations
95 of the Top 100 Shows in the 2015-’16 Season Were Broadcast

S/O-S/O Programs Ranked by Adult 25-54 Ratings

 Program Rank Broadcast Stations Ad-Supported Cable Total
 1-25 25 0 25
 26-50 23 2 25
 51-75 24 1 25
 76-100 23 2 25
 Total 95 5 100
  % 95% 5% 100.0%
Source: Nielsen National TV View, 9/21/15-5/25/16, Ranked by A25-54 Live+SD US AA % (ties broken by 000’s)

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