In Nov’16, the percentage of households with wired cable dropped to 53.3%, as the percentage of broadcast only households rose to 12.6%. The percentage for homes with ADS (alternate delivery systems) remained at 30.3%.
- 30.3% of television households subscribe to ADS.
- 53.3% of television homes subscribes to wired cable delivery. Nielsen includes telco (FiOS and U-Verse) homes in its reported wired cable penetration figures.
See “National ADS, Wired-Cable & Broadcast Only Household Penetration Trends” in the left navigation for more detail.
Broadcast television has the potential to reach 100% of television homes. A significant number of television households are missed if you're buying local cable because local cable commercials may not be seen in ADS homes. Many markets exceed the national ADS average. It is even more important for advertisers in these markets to consider the ADS factor.
Top 10 ADS levels in markets 1-50
See “ADS, Wired-Cable & Broadcast Only Household Penetration Trends by DMA” in the left navigation for more detail.
||Birmingham (Ann and Tusc)
||Salt Lake City