ADS, Wired-Cable and Broadcast Only Penetration by DMA

DMA Household Universe Estimates: July 2017

DMA RankDMA Name% OTA% Cable% ADS
1New York7.384.18.6
2Los Angeles15.849.334.9
3Chicago17.857.724.5
4Philadelphia8.479.911.7
5Dallas-Ft. Worth22.543.434.2
6San Francisco-Oak-San Jose12.561.426.1
7Washington, DC (Hagrstwn)7.073.319.8
8Houston20.045.534.5
9Boston (Manchester)4.784.311.0
10Atlanta8.956.434.7
11Tampa-St. Pete (Sarasota)9.374.216.6
12Phoenix (Prescott)23.531.944.6
13Detroit14.964.320.8
14Seattle-Tacoma8.267.624.2
15Minneapolis-St. Paul21.046.632.4
16Miami-Ft. Lauderdale15.560.623.9
17Denver18.743.737.6
18Orlando-Daytona Bch-Melbrn12.861.126.1
19Cleveland-Akron (Canton)11.559.928.6
20Sacramnto-Stkton-Modesto14.541.544.0
21St. Louis17.847.834.4
22Charlotte14.148.537.4
23Pittsburgh7.868.224.0
24Raleigh-Durham (Fayetvlle)14.450.635.1
25Portland, OR15.849.834.3
26Baltimore8.474.617.0
27Indianapolis17.552.829.7
28San Diego11.062.526.5
29Nashville10.651.038.4
30Hartford & New Haven6.380.713.0
31San Antonio16.346.637.0
32Columbus, OH12.558.629.0
33Kansas City23.547.529.0
34Salt Lake City22.237.740.0
35Milwaukee27.151.021.9
36Cincinnati20.251.428.3
37Greenvll-Spart-Ashevll-And11.042.646.4
38West Palm Beach-Ft. Pierce5.269.425.3
39Austin18.653.128.3
40Las Vegas15.746.038.3
41Oklahoma City22.336.241.6
42Norfolk-Portsmth-Newpt Nws11.660.627.8
43Harrisburg-Lncstr-Leb-York10.560.329.2
44Grand Rapids-Kalmzoo-B.Crk16.848.035.2
45Birmingham (Ann and Tusc)8.145.946.0
46Greensboro-H.Point-W.Salem14.048.537.4
47Jacksonville13.454.332.3
48Albuquerque-Santa Fe24.925.050.1
49Louisville13.449.537.1
50New Orleans13.751.035.3
51Memphis14.239.246.6
52Providence-New Bedford8.982.58.6
53Buffalo8.164.227.7
54Fresno-Visalia20.931.048.1
55Richmond-Petersburg10.760.329.0
56Wilkes Barre-Scranton-Hztn7.852.839.4
57Little Rock-Pine Bluff13.133.353.6
58Tulsa21.336.642.1
59Albany-Schenectady-Troy9.568.422.1
60Mobile-Pensacola (Ft Walt)17.242.140.7
61Ft. Myers-Naples8.661.130.3
62Knoxville13.152.734.2
63Lexington13.736.949.4
64Dayton22.746.830.5
65Honolulu7.583.09.5
66Wichita-Hutchinson Plus18.243.238.6
67Roanoke-Lynchburg12.735.052.4
68Green Bay-Appleton23.040.936.1
69Des Moines-Ames21.131.048.0
70Charleston-Huntington7.543.649.0
71Tucson (Sierra Vista)18.635.246.1
72Flint-Saginaw-Bay City14.850.235.0
73Spokane20.929.549.6
74Omaha18.850.430.8
75Springfield, MO20.023.956.1
76Rochester, NY15.259.525.3
77Columbia, SC13.845.041.2
78Toledo16.951.331.8
79Huntsville-Decatur (Flor)12.344.742.9
80Madison25.740.733.6
81Portland-Auburn13.057.229.8
82Shreveport12.624.363.1
83Paducah-Cape Girard-Harsbg13.330.456.3
84Harlingen-Wslco-Brnsvl-McA23.736.739.6
85Syracuse12.566.820.7
86Champaign&Sprngfld-Decatur12.245.342.4
87Waco-Temple-Bryan16.737.945.5
88Colorado Springs-Pueblo20.041.938.1
89Chattanooga14.453.532.1
90Cedar Rapids-Wtrlo-IWC&Dub18.840.740.5
91Savannah10.146.443.5
92El Paso (Las Cruces)25.535.239.3
93Baton Rouge10.355.234.5
94Charleston, SC12.055.832.3
95Jackson, MS12.234.453.4
96South Bend-Elkhart21.937.240.8
97Burlington-Plattsburgh13.248.338.4
98Tri-Cities, TN-VA11.449.738.9
99Ft. Smith-Fay-Sprngdl-Rgrs19.137.043.9
100Greenville-N.Bern-Washngtn16.943.639.6
101Davenport-R.Island-Moline16.138.645.3
102Myrtle Beach-Florence12.455.532.1
103Evansville14.138.247.7
104Johnstown-Altoona-St Colge6.349.444.3
105Lincoln & Hastings-Krny15.040.744.3
106Boise31.612.955.5
107Tallahassee-Thomasville10.544.545.1
108Tyler-Longview(Lfkn&Ncgd)13.331.055.7
109Sioux Falls(Mitchell)15.351.733.0
110Ft. Wayne27.733.938.4
111Augusta-Aiken12.445.042.6
112Reno17.238.744.1
113Lansing18.346.435.3
114Springfield-Holyoke9.577.013.5
115Youngstown13.953.033.2
116Fargo-Valley City15.148.636.3
117Eugene18.845.036.2
118Peoria-Bloomington15.947.137.0
119Traverse City-Cadillac15.338.446.3
120Lafayette, LA12.844.842.3
121Macon11.536.951.6
122Yakima-Pasco-Rchlnd-Knnwck24.825.449.8
123Montgomery-Selma10.951.737.5
124SantaBarbra-SanMar-SanLuOb11.344.444.3
125Monterey-Salinas13.043.743.3
126Bakersfield19.238.342.5
127Columbus, GA (Opelika, AL)11.847.440.9
128Corpus Christi13.047.239.8
129La Crosse-Eau Claire20.345.134.7
130Wilmington16.453.130.5
131Amarillo14.034.451.6
132Chico-Redding16.831.651.5
133Columbus-Tupelo-W Pnt-Hstn12.220.467.4
134Wausau-Rhinelander21.137.541.5
135Topeka15.944.839.3
136Columbia-Jefferson City18.829.851.4
137Monroe-El Dorado9.431.259.4
138Rockford16.049.434.5
139Medford-Klamath Falls19.336.844.0
140Minot-Bsmrck-Dcknsn(Wlstn)13.551.235.3
141Beaumont-Port Arthur10.438.051.5
142Duluth-Superior23.334.242.5
143Odessa-Midland9.242.748.1
144Salisbury8.462.529.1
145Lubbock18.836.444.8
146Palm Springs7.761.331.0
147Anchorage19.755.125.2
148Wichita Falls & Lawton13.127.359.6
149Sioux City18.238.942.9
150Erie13.848.238.0
151Joplin-Pittsburg20.923.755.4
152Albany, GA8.534.756.8
153Rochestr-Mason City-Austin19.646.034.4
154Panama City12.747.539.8
155Terre Haute14.629.955.4
156Bangor17.635.047.5
157Biloxi-Gulfport16.834.348.8
158Wheeling-Steubenville7.953.039.1
159Bluefield-Beckley-Oak Hill7.245.347.6
160Binghamton10.557.831.6
161Gainesville18.040.541.5
162Sherman-Ada15.517.467.2
163Idaho Fals-Pocatllo(Jcksn)29.616.953.5
164Missoula24.728.347.0
165Abilene-Sweetwater12.731.955.4
166Billings20.337.342.4
167Yuma-El Centro19.629.950.5
168Hattiesburg-Laurel11.435.453.3
169Clarksburg-Weston5.539.355.2
170Quincy-Hannibal-Keokuk17.032.550.4
171Utica9.762.128.2
172Rapid City16.645.138.3
173Dothan11.040.348.6
174Lake Charles11.645.642.8
175Elmira (Corning)9.052.538.5
176Jackson, TN11.445.942.7
177Harrisonburg11.249.539.3
178Watertown12.355.732.0
179Alexandria, LA8.641.050.4
180Marquette10.050.539.5
181Bowling Green14.458.327.3
182Jonesboro15.344.140.6
183Charlottesville17.748.034.4
184Laredo13.554.032.5
185Butte-Bozeman26.830.942.3
186Grand Junction-Montrose25.443.231.5
187Lafayette, IN15.455.129.5
188Bend, OR21.046.532.5
189Lima12.458.329.3
190Meridian11.428.060.6
191Twin Falls24.118.957.0
192Great Falls20.832.147.1
193Greenwood-Greenville9.231.059.8
194Parkersburg11.357.831.0
195Eureka18.249.132.7
196San Angelo8.846.245.0
197Casper-Riverton19.344.736.0
198Cheyenne-Scottsbluff17.649.832.7
199Mankato15.957.726.4
200Ottumwa-Kirksville17.138.044.9
201St. Joseph17.042.940.1
202Fairbanks33.735.430.9
203Victoria14.843.641.6
204Zanesville6.054.439.6
205Helena24.240.435.4
206Presque Isle11.539.848.7
207Juneau15.663.920.6
208Alpena11.750.737.5
209North Platte16.447.036.5
210Glendive12.437.550.1
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