ADS, Wired-Cable and Broadcast Only Penetration by DMA

DMA Household Universe Estimates: November 2016

DMA RankDMA Name% OTA% Wired Cable% ADS
1New York6.884.29.1
2Los Angeles14.850.135.1
3Chicago16.957.625.4
4Philadelphia7.180.712.2
5Dallas-Ft. Worth20.545.534.0
6San Francisco-Oak-San Jose12.161.426.4
7Washington, DC (Hagrstwn)7.073.119.9
8Houston18.946.834.2
9Boston (Manchester)4.184.811.0
10Atlanta9.655.934.5
11Tampa-St. Pete (Sarasota)8.276.015.8
12Phoenix (Prescott)19.732.947.4
13Detroit13.165.121.8
14Seattle-Tacoma7.268.524.4
15Minneapolis-St. Paul20.846.233.0
16Miami-Ft. Lauderdale13.663.023.3
17Denver17.543.539.0
18Orlando-Daytona Bch-Melbrn11.163.425.5
19Cleveland-Akron (Canton)11.658.629.8
20Sacramnto-Stkton-Modesto15.142.342.7
21St. Louis15.248.636.3
22Charlotte13.849.636.6
23Pittsburgh6.469.324.2
24Raleigh-Durham (Fayetvlle)14.052.233.8
25Portland, OR14.151.234.7
26Baltimore8.574.616.9
27Indianapolis15.453.730.9
28San Diego8.067.224.8
29Nashville9.451.239.4
30Hartford & New Haven4.682.013.4
31San Antonio15.748.236.1
32Columbus, OH11.959.029.2
33Kansas City21.749.029.3
34Salt Lake City20.537.841.7
35Milwaukee23.355.621.1
36Cincinnati17.453.029.6
37Greenvll-Spart-Ashevll-And11.941.147.1
38West Palm Beach-Ft. Pierce4.272.923.0
39Austin17.654.128.3
40Las Vegas13.048.638.4
41Oklahoma City19.340.240.5
42Norfolk-Portsmth-Newpt Nws9.662.128.3
43Harrisburg-Lncstr-Leb-York9.263.827.0
44Grand Rapids-Kalmzoo-B.Crk16.351.132.7
45Birmingham (Ann and Tusc)7.145.447.4
46Greensboro-H.Point-W.Salem12.748.538.8
47Jacksonville13.755.630.6
48Albuquerque-Santa Fe23.524.252.3
49Louisville12.352.734.9
50New Orleans12.255.831.9
51Memphis13.240.746.0
52Providence-New Bedford6.983.69.5
53Buffalo7.563.828.7
54Fresno-Visalia19.535.944.6
55Richmond-Petersburg9.960.229.9
56Wilkes Barre-Scranton-Hztn7.153.739.2
57Little Rock-Pine Bluff12.335.951.8
58Tulsa22.036.641.4
59Albany-Schenectady-Troy8.771.320.0
60Mobile-Pensacola (Ft Walt)14.148.237.7
61Ft. Myers-Naples7.461.331.3
62Knoxville10.755.334.0
63Lexington12.438.748.9
64Dayton21.649.728.7
65Honolulu6.483.210.4
66Wichita-Hutchinson Plus17.344.538.2
67Roanoke-Lynchburg11.535.153.3
68Green Bay-Appleton20.244.435.4
69Des Moines-Ames19.732.348.1
70Charleston-Huntington6.345.847.9
71Tucson (Sierra Vista)17.940.541.6
72Flint-Saginaw-Bay City13.754.631.6
73Spokane19.129.551.4
74Omaha17.551.830.7
75Springfield, MO18.725.555.8
76Rochester, NY14.859.325.9
77Columbia, SC13.145.841.1
78Toledo14.853.931.3
79Huntsville-Decatur (Flor)11.447.541.2
80Madison23.344.032.8
81Portland-Auburn11.758.230.1
82Shreveport11.926.861.3
83Paducah-Cape Girard-Harsbg11.935.552.6
84Harlingen-Wslco-Brnsvl-McA26.835.837.5
85Syracuse11.369.219.5
86Champaign&Sprngfld-Decatur10.747.142.2
87Waco-Temple-Bryan15.039.445.6
88Colorado Springs-Pueblo17.342.640.2
89Chattanooga12.654.433.0
90Cedar Rapids-Wtrlo-IWC&Dub17.343.239.5
91Savannah9.449.041.6
92El Paso (Las Cruces)23.636.939.5
93Baton Rouge8.659.132.2
94Charleston, SC10.759.230.1
95Jackson, MS11.737.450.9
96South Bend-Elkhart20.639.839.7
97Burlington-Plattsburgh11.850.937.3
98Tri-Cities, TN-VA9.550.140.4
99Ft. Smith-Fay-Sprngdl-Rgrs18.239.642.2
100Greenville-N.Bern-Washngtn16.845.138.1
101Davenport-R.Island-Moline13.740.745.6
102Myrtle Beach-Florence10.657.731.7
103Evansville12.738.448.9
104Johnstown-Altoona-St Colge5.450.044.6
105Lincoln & Hastings-Krny14.141.544.4
106Boise30.513.256.3
107Tallahassee-Thomasville9.147.343.6
108Tyler-Longview(Lfkn&Ncgd)11.832.555.7
109Sioux Falls(Mitchell)13.051.435.7
110Ft. Wayne24.936.039.1
111Augusta-Aiken12.247.240.7
112Reno16.043.041.0
113Lansing15.849.135.1
114Springfield-Holyoke8.878.312.9
115Youngstown13.255.930.9
116Fargo-Valley City13.649.736.7
117Eugene18.046.635.4
118Peoria-Bloomington15.047.737.2
119Traverse City-Cadillac14.241.943.9
120Lafayette, LA11.748.340.0
121Macon11.536.751.8
122Yakima-Pasco-Rchlnd-Knnwck24.827.447.8
123Montgomery-Selma9.252.638.2
124SantaBarbra-SanMar-SanLuOb10.748.440.9
125Monterey-Salinas13.146.040.9
126Bakersfield18.441.040.6
127Columbus, GA (Opelika, AL)9.950.739.4
128Corpus Christi11.746.841.5
129La Crosse-Eau Claire20.145.034.9
130Wilmington14.255.530.3
131Amarillo13.137.049.9
132Chico-Redding15.531.652.9
133Columbus-Tupelo-W Pnt-Hstn10.120.969.0
134Wausau-Rhinelander20.237.442.4
135Topeka15.645.838.6
136Columbia-Jefferson City17.730.751.6
137Monroe-El Dorado7.832.659.5
138Rockford15.149.935.0
139Medford-Klamath Falls18.835.545.7
140Minot-Bsmrck-Dcknsn(Wlstn)11.752.735.6
141Beaumont-Port Arthur9.738.452.0
142Duluth-Superior23.633.842.6
143Odessa-Midland9.247.843.1
144Salisbury7.664.428.0
145Lubbock19.438.442.1
146Palm Springs6.663.030.4
147Anchorage19.056.424.6
148Wichita Falls & Lawton12.328.259.5
149Sioux City16.141.042.9
150Erie13.947.638.4
151Joplin-Pittsburg20.925.154.0
152Albany, GA9.036.854.2
153Rochestr-Mason City-Austin18.647.733.7
154Panama City12.448.739.0
155Terre Haute13.432.653.9
156Bangor17.037.545.6
157Biloxi-Gulfport14.339.845.9
158Wheeling-Steubenville7.752.839.5
159Bluefield-Beckley-Oak Hill6.146.747.2
160Binghamton10.359.130.6
161Gainesville15.842.441.8
162Sherman-Ada15.619.065.4
163Idaho Fals-Pocatllo(Jcksn)27.018.854.2
164Missoula24.330.245.5
165Abilene-Sweetwater12.631.755.7
166Billings19.840.240.0
167Yuma-El Centro18.732.448.9
168Hattiesburg-Laurel10.037.652.3
169Clarksburg-Weston5.839.255.0
170Quincy-Hannibal-Keokuk15.734.549.8
171Utica9.162.428.5
172Rapid City16.146.537.4
173Dothan10.941.048.1
174Lake Charles11.349.938.8
175Elmira (Corning)8.653.637.8
176Jackson, TN10.048.241.9
177Harrisonburg10.253.036.8
178Watertown11.857.231.0
179Alexandria, LA9.142.048.9
180Marquette8.750.740.6
181Bowling Green13.959.726.4
182Jonesboro12.445.242.4
183Charlottesville16.848.135.2
184Laredo14.059.926.1
185Butte-Bozeman25.832.042.2
186Grand Junction-Montrose22.446.231.4
187Lafayette, IN12.959.527.7
188Bend, OR20.947.132.0
189Lima12.360.327.4
190Meridian11.829.458.8
191Twin Falls23.121.655.3
192Great Falls19.931.648.5
193Greenwood-Greenville8.234.157.7
194Parkersburg10.160.629.3
195Eureka17.849.133.1
196San Angelo8.050.241.8
197Casper-Riverton20.548.331.2
198Cheyenne-Scottsbluff14.653.731.7
199Mankato14.959.125.9
200Ottumwa-Kirksville15.538.645.9
201St. Joseph14.942.542.6
202Fairbanks34.637.827.7
203Victoria13.343.243.5
204Zanesville5.756.937.4
205Helena24.342.133.6
206Presque Isle11.642.146.3
207Juneau13.865.920.2
208Alpena12.051.736.3
209North Platte15.947.037.2
210Glendive12.150.137.8

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