ADS, Wired-Cable and Broadcast Only Penetration by DMA

DMA Household Universe Estimates: February 2017

DMA RankDMA Name% OTA% Wired Cable% ADS
165Abilene-Sweetwater12.033.454.6
152Albany, GA8.337.454.3
59Albany-Schenectady-Troy9.169.721.2
48Albuquerque-Santa Fe24.423.851.9
179Alexandria, LA9.142.748.3
208Alpena11.251.037.8
131Amarillo13.237.049.9
147Anchorage20.056.323.8
10Atlanta9.555.634.9
111Augusta-Aiken12.247.939.9
39Austin18.553.028.4
126Bakersfield18.939.541.6
26Baltimore8.773.917.3
156Bangor17.636.945.5
93Baton Rouge9.157.633.3
141Beaumont-Port Arthur9.639.451.0
188Bend, OR20.647.332.2
166Billings19.639.740.6
157Biloxi-Gulfport16.437.246.4
160Binghamton9.959.630.5
45Birmingham (Ann and Tusc)7.545.147.4
159Bluefield-Beckley-Oak Hill6.646.946.5
106Boise31.113.355.6
9Boston (Manchester)4.584.411.1
181Bowling Green13.859.226.9
53Buffalo8.063.228.8
97Burlington-Plattsburgh11.750.238.1
185Butte-Bozeman25.431.942.6
197Casper-Riverton19.448.032.7
90Cedar Rapids-Wtrlo-IWC&Dub17.442.739.9
86Champaign&Sprngfld-Decatur11.047.841.2
94Charleston, SC11.457.730.9
70Charleston-Huntington7.145.147.8
22Charlotte14.448.637.0
183Charlottesville17.448.933.8
89Chattanooga13.054.532.4
198Cheyenne-Scottsbluff15.252.232.6
3Chicago18.156.825.1
132Chico-Redding16.132.551.4
36Cincinnati18.951.829.3
169Clarksburg-Weston5.239.854.9
19Cleveland-Akron (Canton)12.058.429.6
88Colorado Springs-Pueblo18.243.937.9
77Columbia, SC13.345.741.1
136Columbia-Jefferson City18.730.450.8
127Columbus, GA (Opelika, AL)10.650.738.6
32Columbus, OH12.458.029.7
133Columbus-Tupelo-W Pnt-Hstn10.821.467.8
128Corpus Christi12.948.938.2
5Dallas-Ft. Worth21.743.734.7
101Davenport-R.Island-Moline14.340.745.0
64Dayton22.247.830.0
17Denver18.442.838.8
69Des Moines-Ames20.532.347.2
13Detroit14.164.221.7
173Dothan11.341.347.4
142Duluth-Superior22.435.542.1
92El Paso (Las Cruces)24.136.239.7
175Elmira (Corning)8.854.237.1
150Erie14.049.236.8
117Eugene18.846.334.9
195Eureka17.349.533.3
103Evansville13.138.948.0
202Fairbanks36.137.326.6
116Fargo-Valley City14.150.135.7
72Flint-Saginaw-Bay City14.452.433.3
54Fresno-Visalia20.133.946.0
61Ft. Myers-Naples8.160.531.4
99Ft. Smith-Fay-Sprngdl-Rgrs18.939.042.2
110Ft. Wayne26.235.638.2
161Gainesville16.543.140.4
210Glendive12.643.543.9
186Grand Junction-Montrose23.046.230.9
44Grand Rapids-Kalmzoo-B.Crk16.949.733.3
192Great Falls20.632.846.7
68Green Bay-Appleton21.443.235.4
46Greensboro-H.Point-W.Salem14.247.738.1
100Greenville-N.Bern-Washngtn16.045.438.6
37Greenvll-Spart-Ashevll-And11.841.247.0
193Greenwood-Greenville8.833.258.0
84Harlingen-Wslco-Brnsvl-McA25.436.238.4
43Harrisburg-Lncstr-Leb-York9.862.128.1
177Harrisonburg10.053.336.7
30Hartford & New Haven5.281.313.5
168Hattiesburg-Laurel10.636.952.5
205Helena23.742.234.1
65Honolulu6.784.29.1
8Houston20.045.334.8
79Huntsville-Decatur (Flor)11.846.641.6
163Idaho Fals-Pocatllo(Jcksn)28.218.053.8
27Indianapolis16.752.530.8
95Jackson, MS11.936.351.8
176Jackson, TN9.847.742.5
47Jacksonville14.454.131.5
104Johnstown-Altoona-St Colge5.850.144.1
182Jonesboro13.746.539.8
151Joplin-Pittsburg20.425.154.5
207Juneau14.266.419.4
33Kansas City22.648.129.3
62Knoxville12.253.334.5
129La Crosse-Eau Claire20.145.834.0
187Lafayette, IN14.258.827.0
120Lafayette, LA12.247.540.2
174Lake Charles11.349.139.6
113Lansing16.848.534.7
184Laredo13.557.129.4
40Las Vegas14.446.738.9
63Lexington12.839.048.1
189Lima11.861.426.8
105Lincoln & Hastings-Krny13.842.743.5
57Little Rock-Pine Bluff12.535.252.3
2Los Angeles15.848.735.5
49Louisville13.150.936.0
145Lubbock17.838.743.5
121Macon11.537.551.0
80Madison24.542.133.4
199Mankato15.159.525.4
180Marquette8.953.138.0
139Medford-Klamath Falls18.436.944.7
51Memphis13.639.347.0
190Meridian11.330.258.5
16Miami-Ft. Lauderdale14.661.224.2
35Milwaukee25.253.221.6
15Minneapolis-St. Paul21.545.533.0
140Minot-Bsmrck-Dcknsn(Wlstn)12.152.135.7
164Missoula24.429.845.8
60Mobile-Pensacola (Ft Walt)15.245.838.9
137Monroe-El Dorado8.931.759.3
125Monterey-Salinas12.346.141.6
123Montgomery-Selma9.652.737.7
102Myrtle Beach-Florence11.457.531.1
29Nashville10.250.339.5
50New Orleans13.054.132.9
1New York7.283.69.2
42Norfolk-Portsmth-Newpt Nws10.561.028.6
209North Platte15.947.137.0
143Odessa-Midland9.146.344.7
41Oklahoma City20.538.141.5
74Omaha17.551.830.7
18Orlando-Daytona Bch-Melbrn11.961.626.5
200Ottumwa-Kirksville15.939.444.6
83Paducah-Cape Girard-Harsbg12.433.454.2
146Palm Springs6.862.930.2
154Panama City12.449.138.5
194Parkersburg10.659.829.6
118Peoria-Bloomington14.948.436.7
4Philadelphia7.780.112.2
12Phoenix (Prescott)21.631.746.7
23Pittsburgh7.268.224.6
25Portland, OR15.149.635.4
81Portland-Auburn12.058.829.2
206Presque Isle11.042.846.1
52Providence-New Bedford7.582.89.6
170Quincy-Hannibal-Keokuk16.233.850.1
24Raleigh-Durham (Fayetvlle)14.651.134.3
172Rapid City15.847.237.0
112Reno16.840.542.7
55Richmond-Petersburg10.859.529.8
67Roanoke-Lynchburg12.035.852.2
76Rochester, NY14.360.325.4
153Rochestr-Mason City-Austin19.148.232.7
138Rockford15.449.635.0
20Sacramnto-Stkton-Modesto15.541.043.5
144Salisbury7.765.127.2
34Salt Lake City21.436.841.9
196San Angelo8.149.142.8
31San Antonio15.847.137.1
28San Diego9.464.825.8
6San Francisco-Oak-San Jose13.060.027.1
124SantaBarbra-SanMar-SanLuOb11.246.442.4
91Savannah9.748.042.2
14Seattle-Tacoma7.867.524.7
162Sherman-Ada15.618.266.1
82Shreveport12.526.161.4
149Sioux City17.041.741.2
109Sioux Falls(Mitchell)13.752.334.1
96South Bend-Elkhart21.439.039.6
73Spokane19.430.350.2
75Springfield, MO20.025.654.4
114Springfield-Holyoke8.779.012.3
201St. Joseph15.943.041.0
21St. Louis16.247.836.0
85Syracuse11.768.919.4
107Tallahassee-Thomasville9.347.543.2
11Tampa-St. Pete (Sarasota)8.974.916.2
155Terre Haute14.131.854.1
78Toledo15.853.830.4
135Topeka15.546.338.2
119Traverse City-Cadillac14.739.945.4
98Tri-Cities, TN-VA10.350.739.1
71Tucson (Sierra Vista)18.538.642.9
58Tulsa22.736.241.2
191Twin Falls23.120.456.5
108Tyler-Longview(Lfkn&Ncgd)12.532.954.5
171Utica9.063.627.4
203Victoria14.243.442.4
87Waco-Temple-Bryan15.238.845.9
7Washington, DC (Hagrstwn)7.572.320.2
178Watertown11.259.129.7
134Wausau-Rhinelander19.938.541.6
38West Palm Beach-Ft. Pierce4.571.523.9
158Wheeling-Steubenville7.155.237.7
148Wichita Falls & Lawton12.028.559.4
66Wichita-Hutchinson Plus17.644.338.2
56Wilkes Barre-Scranton-Hztn7.054.838.1
130Wilmington14.454.830.8
122Yakima-Pasco-Rchlnd-Knnwck25.325.848.9
115Youngstown13.455.631.0
167Yuma-El Centro18.632.049.4
204Zanesville4.856.838.4
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