Measurement

The Measurement section highlights trends in television viewing along with emerging measurement technologies that are shaping the way advertisers target viewing audiences.

VidLytics
A weekly infographic-based report on TV performance. It includes national and local program ratings and rankings for multiple demographics, weekly featured market spotlight, auto purchaser data, and TV highlights.

Nielsen Total Audience Report
The Total Audience Report measures media consumption, confirming the preference for TV over all other devices and platforms for various demographics.

Nielsen Local Watch Report
Nielsen examines the local TV landscape.

Broadcast Sports & Specials
Breakdown of Broadcast TV’s previous and upcoming sports and specials.

Top 100 Sports Programs
Download the ratings for top 100 sports programs for key male demographics.

Top A25-54 Syndicated Programs
Download the ratings for top 50 syndicated programs.

HUT/PUT National Prime Trends
Month-by month HUT/PUT trends for a variety of demos.

Nielsen DMA Ranks
We regret to inform you that Nielsen has no longer authorized the use of this data on this site.

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