Nielsen Local Watch Report

Q1 2016 LOCAL WATCH REPORT:
Television and Technology Usage in Our Cities

There’s no denying that technology continues to transform the video experience with each passing day. With more and more devices in use within our homes, household viewing habits are evolving and expanding, offering more media touchpoints than ever before. Nearly a quarter of U.S. households now have access to smart TVs, with urban cities such as Washington, D.C., Seattle and New York leading the way.

According to the latest Total Audience Report, Americans spend four hours and twenty-seven minutes per day watching live TV and another 32 minutes watching time-shifted TV. And while these numbers vary across the country, live television is reaching the most eyeballs in our cities, with some even showing increases year over year.

Nielsen Local Watch Report – April 2016

0

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp