Back-to-school and college shopping are two of the biggest retail events of the year. Combined, households spend more on the back-to-class season than on winter holidays, according to the National Retail Federation. With back-to-college total spending expected to be at its highest, $55.3 billion, and back-to-school spending expected to reach $27.5 billion, back-to-class will be an estimated $82.8 billion market. According to TVB’s 2018 analysis, school start dates vary from August 1st through the first week in September, and with the NRF’s survey finding that most back-to-class shopping will start 3 weeks to 1 month before the first day of school, families and students start back-to-class shopping well in advance. Retailers can drive an increased back-to-school/college consumer spending by using local broadcast television to geographically target all shoppers.
According to the NRF & TVB’s analysis, some major back to school insights are: