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Mother’s Day is the time when millions of Americans find special ways to show their love and appreciation for everything mothers do all year long. And with Mother’s Day spending in 2017 at an all-time high, according to the NRF, consumers are not only showing their appreciation to their mothers, but are doing so now more than ever before. Because Mother’s Day is one of the most personal holidays of the year, it isn’t only about gift giving; it involves personal and individual narratives. According to TVB’s 2017 Mother’s Day shopping analysis, retailers can drive increased consumer spending by using Local Broadcast Television to target shoppers based on geography, demographics and retail categories.
TVB's analysis of Mother’s Day gift shopping and TV viewing revealed that:
- Projected Mother’s Day spending in 2017 is estimated at a record $23.6B, up more than 10% from 2016.
- More than three out of four consumers plan on spending the same or more than last year on Mother’s Day gifts.
- Broadcast television dominates ratings and reach during the key Mother’s Day spending period.
- Shoppers of top categories, such as jewelry, dining, flowers, gift cards, and clothing, can be reached with broadcast television.
- Key Mother’s Day categories have the highest sales index concentrated in select markets.
- TV ads are a strong motivator for adults to learn more about a product or service.
- Local TV stations offer multi-platform opportunities.
Source: NRF Monthly Consumer Survey A18+, April 2017
Source: NRF Monthly Consumer Survey A18+, April 2017